I am a results-driven marketing graduate with experience spanning administrative management, executive support, and institutional brand strategy in public and corporate settings. I thrive on turning data into actionable insights, optimizing cross-departmental workflows, and driving KPI-based performance improvements. I leverage digital tools and metrics to streamline operations, boost public engagement, and inform executive decision-making, while collaborating across teams to elevate institutional presence and communications.…

Zehira Karim Girón Fuster

I am a results-driven marketing graduate with experience spanning administrative management, executive support, and institutional brand strategy in public and corporate settings. I thrive on turning data into actionable insights, optimizing cross-departmental workflows, and driving KPI-based performance improvements. I leverage digital tools and metrics to streamline operations, boost public engagement, and inform executive decision-making, while collaborating across teams to elevate institutional presence and communications.…

Available to hire

I am a results-driven marketing graduate with experience spanning administrative management, executive support, and institutional brand strategy in public and corporate settings. I thrive on turning data into actionable insights, optimizing cross-departmental workflows, and driving KPI-based performance improvements.

I leverage digital tools and metrics to streamline operations, boost public engagement, and inform executive decision-making, while collaborating across teams to elevate institutional presence and communications.

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Language

English
Intermediate
Italian
Beginner
Spanish; Castilian
Fluent

Work Experience

Digital Marketing & Trade Marketing Specialist – Institutional Communications Directorate at Gobierno Regional de Pasco (Pasco Regional Government)
January 1, 2025 - December 1, 2025
Monitored performance indicators (reach and interaction), generating strategic data reports to facilitate senior management decision-making. Managed and optimized citizen-facing digital channels, improving online interaction and institutional communication. Analyzed public perception trends and delivered actionable recommendations for institutional image improvement.
Administrative Analyst – Planning, Budget, and Territorial Conditioning Management at Gobierno Regional de Pasco (Pasco Regional Government)
February 1, 2023 - December 1, 2024
Drafted and streamlined official institutional reports, legal briefs, and executive memorandums, improving processing times by 20%. Spearheaded the development and rollout of a centralized digital archive (+500 complex documents), optimizing internal file retrieval speed by 30%. Coordinated inter-departmental logistics and delivered robust operational support for high-priority administrative workflows.
Logistics Support at Junior Achievement Perú
April 1, 2022 - July 1, 2022
Coordinated logistics for comprehensive educational and training programs serving over 90 active participants. Monitored project outcomes and participant metrics, ensuring an 85% satisfaction rate across cohorts. Facilitated interactive workshops aimed at strengthening core communication and leadership skills within remote teams.
Technology Coordinator at Programa Fortaleza de la Juventud
January 1, 2023 - December 31, 2024
Managed social media accounts and digital content production, driving a +25% increase in audience engagement. Trained and upskilled internal teams on digital tools, media creation, and content management best practices. Coordinated multi-platform digital broadcasting and outreach strategies to expand program visibility.
Full-Time Missionary at The Church of Jesus Christ of Latter-day Saints
May 1, 2016 - December 1, 2017
Managed contact pipelines and executed strategic follow-up processes focused on onboarding and conversion. Led and coordinated multicultural teams in high-impact community outreach, public relations, and service initiatives. Monitored and evaluated results using performance indicators to meet structured organizational goals.

Education

Bachelor’s Degree in Marketing at Universidad San Ignacio de Loyola (USIL)
January 11, 2030 - May 20, 2026

Qualifications

Master’s Degree (MBA) in Business Management
January 11, 2030 - May 20, 2026
Digital Marketing Certification
January 11, 2030 - May 20, 2026
Institutional Image & Corporate Communications Management
January 11, 2030 - May 20, 2026
Digital Graphic Design Program
January 11, 2030 - May 20, 2026
International Marketing Congress Credentials
January 11, 2030 - May 20, 2026

Industry Experience

Government, Education, Professional Services, Media & Entertainment, Non-Profit Organization
    Digital Positioning & Public Engagement Optimization Initiative

    Spearheaded a strategic digital positioning framework for the Institutional Communications Directorate. Audited key performance metrics—including organic reach, audience engagement, and citizen interactions—to continuously optimize communication campaign performance. Developed and deployed a standardized KPI reporting system to translate raw social data into actionable insights for senior management, facilitating agile executive decision-making. Evaluated institutional brand perception through digital surveys to identify and bridge communication gaps, successfully enhancing public trust and expanding overall online visibility.