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I am Karim Syed, a senior brand strategist with over 20 years of global experience building brand platforms, positioning frameworks, messaging architectures, and go-to-market strategies for B2B, DTC, and enterprise brands. My work spans agency networks, corporate leadership in branding for a telecom operator, and independent consulting through Incito Mentis. I’ve partnered with brands like PepsiCo, Frito-Lay, SC Johnson, Xfinity, and Nestlé, and have developed full brand platforms for startups across fintech, e-commerce, education, and luxury sectors. I’ve been recognized as one of the Top 14 Marketing Experts in Dallas by Influence Digest. In recent years, I’ve driven transformative branding initiatives, led global creative strategy for major brands, and shaped digital experiences that boosted engagement and growth. My approach blends rigorous research with creative storytelling to unify fragmented business units under cohesive strategic narratives, while mentoring global teams and delivering measurable outcomes.…I am Karim Syed, a senior brand strategist with over 20 years of global experience building brand platforms, positioning frameworks, messaging architectures, and go-to-market strategies for B2B, DTC, and enterprise brands. My work spans agency networks, corporate leadership in branding for a telecom operator, and independent consulting through Incito Mentis. I’ve partnered with brands like PepsiCo, Frito-Lay, SC Johnson, Xfinity, and Nestlé, and have developed full brand platforms for startups across fintech, e-commerce, education, and luxury sectors. I’ve been recognized as one of the Top 14 Marketing Experts in Dallas by Influence Digest. In recent years, I’ve driven transformative branding initiatives, led global creative strategy for major brands, and shaped digital experiences that boosted engagement and growth. My approach blends rigorous research with creative storytelling to unify fragmented business units under cohesive strategic narratives, while mentoring global teams and delivering measurable outcomes.

Karim Syed

Brand Strategist, Marketing Strategist, Content Strategist

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I am Karim Syed, a senior brand strategist with over 20 years of global experience building brand platforms, positioning frameworks, messaging architectures, and go-to-market strategies for B2B, DTC, and enterprise brands. My work spans agency networks, corporate leadership in branding for a telecom operator, and independent consulting through Incito Mentis. I’ve partnered with brands like PepsiCo, Frito-Lay, SC Johnson, Xfinity, and Nestlé, and have developed full brand platforms for startups across fintech, e-commerce, education, and luxury sectors. I’ve been recognized as one of the Top 14 Marketing Experts in Dallas by Influence Digest. In recent years, I’ve driven transformative branding initiatives, led global creative strategy for major brands, and shaped digital experiences that boosted engagement and growth. My approach blends rigorous research with creative storytelling to unify fragmented business units under cohesive strategic narratives, while mentoring global teams and delivering measurable outcomes.…I am Karim Syed, a senior brand strategist with over 20 years of global experience building brand platforms, positioning frameworks, messaging architectures, and go-to-market strategies for B2B, DTC, and enterprise brands. My work spans agency networks, corporate leadership in branding for a telecom operator, and independent consulting through Incito Mentis. I’ve partnered with brands like PepsiCo, Frito-Lay, SC Johnson, Xfinity, and Nestlé, and have developed full brand platforms for startups across fintech, e-commerce, education, and luxury sectors. I’ve been recognized as one of the Top 14 Marketing Experts in Dallas by Influence Digest. In recent years, I’ve driven transformative branding initiatives, led global creative strategy for major brands, and shaped digital experiences that boosted engagement and growth. My approach blends rigorous research with creative storytelling to unify fragmented business units under cohesive strategic narratives, while mentoring global teams and delivering measurable outcomes.

Available to hire

I am Karim Syed, a senior brand strategist with over 20 years of global experience building brand platforms, positioning frameworks, messaging architectures, and go-to-market strategies for B2B, DTC, and enterprise brands. My work spans agency networks, corporate leadership in branding for a telecom operator, and independent consulting through Incito Mentis. I’ve partnered with brands like PepsiCo, Frito-Lay, SC Johnson, Xfinity, and Nestlé, and have developed full brand platforms for startups across fintech, e-commerce, education, and luxury sectors. I’ve been recognized as one of the Top 14 Marketing Experts in Dallas by Influence Digest.

In recent years, I’ve driven transformative branding initiatives, led global creative strategy for major brands, and shaped digital experiences that boosted engagement and growth. My approach blends rigorous research with creative storytelling to unify fragmented business units under cohesive strategic narratives, while mentoring global teams and delivering measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Strategy Consultant at Incito Mentis

August 31, 2020 - Present

Independent brand and marketing strategy consultancy. Partnering with startups, Fortune 500 companies, and agencies on brand strategy, positioning, go-to-market strategy, and pitch deck development. Key clients include PepsiCo, Frito-Lay, SC Johnson, Canon, Bosch, and JBL. Built investor pitch decks, led strategic pitches for new business, and developed brand platforms across fintech, e-commerce, education, CPG, and luxury sectors.

VP Strategic Planning at FCB Chicago

June 15, 2019 - August 29, 2020

Led strategic direction for Xfinity's retail strategy, delivering thought leadership and strategic presentations to elevate retail communications and activations. Guided store redesign strategy and refined customer experience frameworks, translating brand strategy into actionable retail environments.

Global Planning Director at TracyLocke Chicago

July 10, 2017 - June 14, 2019

Led Global Planning on SC Johnson across Home Cleaning, Pest Control, and Air Care brands. Developed shopper marketing strategies and strategic presentations for Walmart, Target, Sam's Club, Home Depot, and Dollar General. Managed cross-functional teams across TracyLocke offices in UK, Singapore, and Argentina.