Hi, I’m Karina Andreina Sari, a Digital Strategist and Creative Planner based in Jakarta-Depok, Indonesia. I collaborate with cross-functional teams to develop data-driven marketing strategies aligned with client objectives and budgets, crafting media plans and campaign concepts for both external and internal campaigns while monitoring performance and optimizing for impact. Throughout my academic journey, I actively participated in campus organizations (campus radio and choir) and completed internships, developing data-driven social media plans, KPI reporting, and 360-degree campaigns. I enjoy turning insights into innovative ideas, collaborating with clients, content creators, and influencers to drive engagement and measurable results.

Karina Andreinasari

Hi, I’m Karina Andreina Sari, a Digital Strategist and Creative Planner based in Jakarta-Depok, Indonesia. I collaborate with cross-functional teams to develop data-driven marketing strategies aligned with client objectives and budgets, crafting media plans and campaign concepts for both external and internal campaigns while monitoring performance and optimizing for impact. Throughout my academic journey, I actively participated in campus organizations (campus radio and choir) and completed internships, developing data-driven social media plans, KPI reporting, and 360-degree campaigns. I enjoy turning insights into innovative ideas, collaborating with clients, content creators, and influencers to drive engagement and measurable results.

Available to hire

Hi, I’m Karina Andreina Sari, a Digital Strategist and Creative Planner based in Jakarta-Depok, Indonesia. I collaborate with cross-functional teams to develop data-driven marketing strategies aligned with client objectives and budgets, crafting media plans and campaign concepts for both external and internal campaigns while monitoring performance and optimizing for impact.

Throughout my academic journey, I actively participated in campus organizations (campus radio and choir) and completed internships, developing data-driven social media plans, KPI reporting, and 360-degree campaigns. I enjoy turning insights into innovative ideas, collaborating with clients, content creators, and influencers to drive engagement and measurable results.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Strategic Solution Planner at NET MEDIA TELEVISION
November 1, 2019 - November 1, 2020
Developed strategic 360-degree marketing campaigns, crafted data-driven digital campaigns, and supported cross-functional teams to drive campaign performance. Monitored results and optimized plans to meet client objectives and budgets.
Influencer & Creative Planner at Self Employed
October 1, 2022 - June 1, 2023
Crafted content strategies aligned with client objectives and budgets, leveraging data analysis to identify trends and high-performing content. Collaborated with clients, creative teams, and influencers; prepared pitch decks and achieved project goals exceeding IDR 3 billion within a one-month time frame.
Social Media Specialist, Digital Strategist & Creative Planner at Nawasena Strategies Indonesia
May 1, 2023 - July 2, 2025
Developed data-driven social media plans and 360-degree campaigns, managed campaign budgets, and coordinated with creatives and influencers to drive engagement and results across digital and offline channels.
Freelance Digital Strategist at KOLA Agency (Indonesia)
October 1, 2022 - June 1, 2023
Crafted content strategies based on data analysis, elevated client brands, and managed campaign timelines; collaborated with clients and internal teams to deliver effective digital campaigns.

Education

Bachelor of Business Management at Binus University
January 11, 2030 - May 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet