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I'm Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments. I specialize in leading integrated, audience-first campaigns and aligning strategy, storytelling, and execution to drive engagement and meaningful brand impact. I'm passionate about building cohesive brand narratives, driving measurable results, and collaborating with diverse teams to elevate marketing programs across digital and traditional channels.…I'm Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments. I specialize in leading integrated, audience-first campaigns and aligning strategy, storytelling, and execution to drive engagement and meaningful brand impact. I'm passionate about building cohesive brand narratives, driving measurable results, and collaborating with diverse teams to elevate marketing programs across digital and traditional channels.

Karina Shadeed

Marketing Strategist, Marketer, Content Creator, +2

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I'm Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments. I specialize in leading integrated, audience-first campaigns and aligning strategy, storytelling, and execution to drive engagement and meaningful brand impact. I'm passionate about building cohesive brand narratives, driving measurable results, and collaborating with diverse teams to elevate marketing programs across digital and traditional channels.…I'm Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments. I specialize in leading integrated, audience-first campaigns and aligning strategy, storytelling, and execution to drive engagement and meaningful brand impact. I'm passionate about building cohesive brand narratives, driving measurable results, and collaborating with diverse teams to elevate marketing programs across digital and traditional channels.

Available to hire

I’m Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments. I specialize in leading integrated, audience-first campaigns and aligning strategy, storytelling, and execution to drive engagement and meaningful brand impact.

I’m passionate about building cohesive brand narratives, driving measurable results, and collaborating with diverse teams to elevate marketing programs across digital and traditional channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Consultant / Founder at Karina Shadeed LLC

January 1, 2018 - Present

Founded and led a marketing consultancy delivering integrated, audience-first campaigns across agency, in-house, and contract settings. Built go-to-market and brand identity strategies, developed multi-channel campaigns, and established strong client partnerships to drive audience growth and meaningful brand impact.

Associate Director of Social Media (Contract) at Republica Havas

July 1, 2025 - September 30, 2025

Directed social media strategy for clients, aligning messaging, storytelling, and execution across channels; managed content calendars, analytics, and stakeholder collaboration to deliver measurable engagement.

Senior Marketing Manager at Big Brothers Big Sisters of Miami

October 1, 2023 - April 30, 2025

Led cross-channel marketing programs to advance brand awareness and fundraising; optimized messaging, creative development, and performance across digital and offline channels.

Digital Marketing Manager at University of Miami

October 1, 2021 - June 30, 2023

Directed digital marketing initiatives for campus audiences; managed multi-channel campaigns; partnered with stakeholders to strengthen brand presence and outreach.

Social Media Manager at Miami Dade College

December 1, 2019 - October 31, 2021

Led multi-platform social media strategy and content across channels; grew engagement, elevated brand presence, and supported institutional programs and initiatives.