Karina Shadeed
I'm Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments.
About
I’m Karina Shadeed, a senior marketing and social media leader with 10 years of experience across agency, in-house, and consulting environments. I specialize in leading integrated, audience-first campaigns and aligning strategy, storytelling, and execution to drive engagement and meaningful brand impact.
I’m passionate about building cohesive brand narratives, driving measurable results, and collaborating with diverse teams to elevate marketing programs across digital and traditional channels.
- 8 years' experience
- Joined May 2026
Skills· 9
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
Work experience· 5 roles
Directed social media strategy for clients, aligning messaging, storytelling, and execution across channels; managed content calendars, analytics, and stakeholder collaboration to deliver measurable engagement.
Led cross-channel marketing programs to advance brand awareness and fundraising; optimized messaging, creative development, and performance across digital and offline channels.
Directed digital marketing initiatives for campus audiences; managed multi-channel campaigns; partnered with stakeholders to strengthen brand presence and outreach.
Education
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