I am a Social Media Growth Strategist with 6+ years of experience in the creative industry, specializing in content creation, social media strategy, and short-form video content. I have built brand accounts from scratch and produced high-performing content for F&B, lifestyle, and beauty brands. I have led influencer/KOL collaborations aligned with brand image and created visuals and storytelling optimized for TikTok & Instagram growth. I have led social media strategy and content production for Helwa Aesthetic Center, MC Oneng Sugiarta, and Dompet Peduli Ummat Tauhid, and I have worked on freelance projects for Mas Kopi, Nou Clinic, and Kedai pok Ami Ami. I enjoy hosting cross-cultural experiences, learning from diverse perspectives, and encouraging children in my community to explore creativity and grow with confidence.

Karina Virda

I am a Social Media Growth Strategist with 6+ years of experience in the creative industry, specializing in content creation, social media strategy, and short-form video content. I have built brand accounts from scratch and produced high-performing content for F&B, lifestyle, and beauty brands. I have led influencer/KOL collaborations aligned with brand image and created visuals and storytelling optimized for TikTok & Instagram growth. I have led social media strategy and content production for Helwa Aesthetic Center, MC Oneng Sugiarta, and Dompet Peduli Ummat Tauhid, and I have worked on freelance projects for Mas Kopi, Nou Clinic, and Kedai pok Ami Ami. I enjoy hosting cross-cultural experiences, learning from diverse perspectives, and encouraging children in my community to explore creativity and grow with confidence.

Available to hire

I am a Social Media Growth Strategist with 6+ years of experience in the creative industry, specializing in content creation, social media strategy, and short-form video content. I have built brand accounts from scratch and produced high-performing content for F&B, lifestyle, and beauty brands. I have led influencer/KOL collaborations aligned with brand image and created visuals and storytelling optimized for TikTok & Instagram growth.

I have led social media strategy and content production for Helwa Aesthetic Center, MC Oneng Sugiarta, and Dompet Peduli Ummat Tauhid, and I have worked on freelance projects for Mas Kopi, Nou Clinic, and Kedai pok Ami Ami. I enjoy hosting cross-cultural experiences, learning from diverse perspectives, and encouraging children in my community to explore creativity and grow with confidence.

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Experience Level

Expert

Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Manager at Helwa Aesthetic Center
January 1, 2020 - December 31, 2024
Managed social media strategy, produced content, handled KOL/influencer collaborations, and created marketing materials to strengthen brand visibility.
Graphic Designer at MC Oneng Sugiarta
January 1, 2018 - December 31, 2020
Designed magazine layouts and publications from concept to final print. Contributed to creative brainstorming sessions for client projects and created visual mockups to enhance client presentations.
Graphic Designer at Dompet Peduli Ummat Tauhid
January 1, 2017 - December 31, 2018
Produced promotional designs for print and digital media. Optimized materials to reach target audiences effectively.
Content Creator / Social Media Strategist at Toko Kopi Abah (Mas Kopi)
January 1, 2023 - Present
Developed content direction and social media strategy from zero, including influencer collaborations.

Education

Visual Communication Design (Vocational High School) at Vocational High School 5 Malang
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail