Karine Del Moro

ProAvailable to hire

I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience.

About

I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience. I help technology and professional services firms grow through strategic marketing, demand generation, content and product marketing, and customer experience initiatives. I tailor the right mix of activities to fit budget and deliver measurable ROI, guiding clients from discovery to meaningful market impact.

As a Fellow of the CIM (FCIM) and a CCXP Certified Customer Experience professional, I focus on Voice of the Customer, CX best practices, and ROI-driven programs. I’ve built and led marketing teams from the ground up, managed substantial budgets, and advised executive boards on growth options across European markets, campaigns, events, PR, and sales enablement content.

  • 27 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • FrenchFluent
  • ItalianBeginner
  • GermanBeginner

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Other

Work experience· 10 roles

Managing Director & Founder · RED LOOMApr 2018 – Present · 8 yrs 8 mos

Leading a consultancy providing bespoke marketing and customer experience services. Subject matter expert on Voice of the Customer / Customer Experience Management. Advised client’s Executive Board to evaluate options for market and product development. Supported expansion into European markets through campaigns, events, PR, sales enablement content, etc. Authored a whitepaper to increase a client’s SEO results and create fresh leads (15% > previous quarter). Audited a customer feedback programme and recommended changes to increase response rates & NPS Score.

VP Marketing · CONFIRMIT (now FORSTA)Jan 2012 – Mar 2018 · 6 yrs 3 mos

Overall responsibility for Field Marketing, Product Marketing, PR, Lead Generation, Content Marketing. In charge of the marketing plan and activities with full ROI responsibilities. Managed a team of 8. Advisor to the Board on Marketing and Customer Experience strategy, acquisitions/integrations. Key contributor for due diligence: Marketing, Customer, Product Marketing, Competitive Intelligence. Subject matter expert on Voice of the Customer / Customer Experience Management. Achievements include 110% increase in inbound leads and 250% increase in outbound leads over 4 years; marketing-sourced opportunities contributed to at least 70% of overall revenue; built global events with above-target attendance and successful product launches.

Marketing Consultant · IMPACT IMApr 2011 – Jan 2012 · 10 mos

Go-to-market and content marketing strategic and implementation plans for Europe. Conception and rollout of Public Relations strategy for key clients. Achievements include chairing customer experience conferences and workshops; event organisation to attract prospects in France with direct marketing campaigns.

EMEA Marketing Director · SATMETRIXMar 2008 – Jan 2011 · 2 yrs 11 mos
Head of Marketing · INTUIT/QuickBooksAug 2007 – Dec 2007 · 5 mos
Marketing Manager · ABSYS CYBORGMar 2003 – Mar 2007 · 4 yrs 1 mo
Head of Marketing · ABSYS CYBORGMar 2003 – Mar 2007 · 4 yrs 1 mo
Head of Marketing · PULSE TRAINOct 2000 – Jul 2002 · 1 yr 10 mos

Education· 6

Bachelor of Science in Business Administration · American Business School, Marseille, France1993 – 1997
High School Diploma · Rome Free Academy, Rome, NY, USA1992 – 1993
Baccalauréat A2 (A-level equivalent) · LYCEE CHEVREUL, Marseille, France1989 – 1992
Bachelor of Science in Business Administration · American Business School1993 – 1997

Certifications and awards· 11

CCXP Certified Customer Experience2030 – 2026
Customer Journey Mapping with Generative AI2030 – 2026
HubSpot Digital Marketing Certificate2030 – 2026
B2B Marketing on LinkedIn2030 – 2026

Hire Karine Del Moro today

Post a job and invite Karine, or contact them directly. No hidden commission.

Post a job