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I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience. I help technology and professional services firms grow through strategic marketing, demand generation, content and product marketing, and customer experience initiatives. I tailor the right mix of activities to fit budget and deliver measurable ROI, guiding clients from discovery to meaningful market impact. As a Fellow of the CIM (FCIM) and a CCXP Certified Customer Experience professional, I focus on Voice of the Customer, CX best practices, and ROI-driven programs. I’ve built and led marketing teams from the ground up, managed substantial budgets, and advised executive boards on growth options across European markets, campaigns, events, PR, and sales enablement content.…I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience. I help technology and professional services firms grow through strategic marketing, demand generation, content and product marketing, and customer experience initiatives. I tailor the right mix of activities to fit budget and deliver measurable ROI, guiding clients from discovery to meaningful market impact. As a Fellow of the CIM (FCIM) and a CCXP Certified Customer Experience professional, I focus on Voice of the Customer, CX best practices, and ROI-driven programs. I’ve built and led marketing teams from the ground up, managed substantial budgets, and advised executive boards on growth options across European markets, campaigns, events, PR, and sales enablement content.

Karine Del Moro

PRO

Marketing Consultant, Creative Director, Brand Strategist, +4

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I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience. I help technology and professional services firms grow through strategic marketing, demand generation, content and product marketing, and customer experience initiatives. I tailor the right mix of activities to fit budget and deliver measurable ROI, guiding clients from discovery to meaningful market impact. As a Fellow of the CIM (FCIM) and a CCXP Certified Customer Experience professional, I focus on Voice of the Customer, CX best practices, and ROI-driven programs. I’ve built and led marketing teams from the ground up, managed substantial budgets, and advised executive boards on growth options across European markets, campaigns, events, PR, and sales enablement content.…I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience. I help technology and professional services firms grow through strategic marketing, demand generation, content and product marketing, and customer experience initiatives. I tailor the right mix of activities to fit budget and deliver measurable ROI, guiding clients from discovery to meaningful market impact. As a Fellow of the CIM (FCIM) and a CCXP Certified Customer Experience professional, I focus on Voice of the Customer, CX best practices, and ROI-driven programs. I’ve built and led marketing teams from the ground up, managed substantial budgets, and advised executive boards on growth options across European markets, campaigns, events, PR, and sales enablement content.

Available to hire

Fleet, United Kingdom

I am Karine Del Moro, a dual British/French national and marketing consultant with 27 years of B2B SaaS experience. I help technology and professional services firms grow through strategic marketing, demand generation, content and product marketing, and customer experience initiatives. I tailor the right mix of activities to fit budget and deliver measurable ROI, guiding clients from discovery to meaningful market impact.

As a Fellow of the CIM (FCIM) and a CCXP Certified Customer Experience professional, I focus on Voice of the Customer, CX best practices, and ROI-driven programs. I’ve built and led marketing teams from the ground up, managed substantial budgets, and advised executive boards on growth options across European markets, campaigns, events, PR, and sales enablement content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Italian

Beginner

German

Beginner

Work Experience

Managing Director & Founder at RED LOOM

April 1, 2018 - Present

Leading a consultancy providing bespoke marketing and customer experience services. Subject matter expert on Voice of the Customer / Customer Experience Management. Advised client’s Executive Board to evaluate options for market and product development. Supported expansion into European markets through campaigns, events, PR, sales enablement content, etc. Authored a whitepaper to increase a client’s SEO results and create fresh leads (15% > previous quarter). Audited a customer feedback programme and recommended changes to increase response rates & NPS Score.

VP Marketing at CONFIRMIT (now FORSTA)

January 1, 2012 - March 1, 2018

Overall responsibility for Field Marketing, Product Marketing, PR, Lead Generation, Content Marketing. In charge of the marketing plan and activities with full ROI responsibilities. Managed a team of 8. Advisor to the Board on Marketing and Customer Experience strategy, acquisitions/integrations. Key contributor for due diligence: Marketing, Customer, Product Marketing, Competitive Intelligence. Subject matter expert on Voice of the Customer / Customer Experience Management. Achievements include 110% increase in inbound leads and 250% increase in outbound leads over 4 years; marketing-sourced opportunities contributed to at least 70% of overall revenue; built global events with above-target attendance and successful product launches.

Marketing Consultant at IMPACT IM

April 1, 2011 - January 1, 2012

Go-to-market and content marketing strategic and implementation plans for Europe. Conception and rollout of Public Relations strategy for key clients. Achievements include chairing customer experience conferences and workshops; event organisation to attract prospects in France with direct marketing campaigns.

EMEA Marketing Director at SATMETRIX

March 1, 2008 - January 1, 2011

Member of the European Management Team. Managed 2+ outsourced telemarketing staff. In charge of PR, case studies, digital marketing, lead generation and partnerships in Europe. Achievements include Excellence Award for outstanding contribution; developed the EMEA business with over 20% growth annually; 80% of sales from marketing.

Head of Marketing at INTUIT/QuickBooks

August 1, 2007 - December 31, 2007

Part of the Senior Leaders Team. In charge of the European marketing plan. Achievements include organizing and managing a new team of 4 (including 3 marketing managers); launched a new product with success and delivered objectives above plan (e.g., sales 30% over target).

Head of Marketing at ABSYS CYBORG

March 1, 2003 - March 1, 2007

Responsible for developing and delivering the marketing plan for the SME market. Staff management of 9. Editor in chief of the quarterly newsletter (including case studies, product stories, etc.). Key achievements include leading the marketing plan following the merger of Absys and Cyborg; tripled sales-accepted pipeline in 3 years; developed the company’s first Intranet and Extranet.

Head of Marketing at PULSE TRAIN

October 1, 2000 - July 31, 2002

Defined and implemented global marketing plan; led the company re-branding.

Marketing Manager at NOLAN COMPUTERS

September 1, 1999 - September 30, 2000

Overall marketing responsibility for the SME market; additional account management responsibilities.

Promotional Coordinator at HYSTER/YALE

November 1, 1997 - September 30, 1999

Dealerships, online marketing, technical collateral and merchandising.

Marketing Manager at ABSYS CYBORG

March 1, 2003 - March 1, 2007

Led the marketing plan for the SME market; managed a team of 9; editor-in-chief of the quarterly newsletter; merger-driven pipeline growth and intranet/extranet development.