Karla Mercado

Delivered end-to-end digital marketing campaigns across international markets for B2B and healthcare clients. Managed full-lifecycle content and campaign execution (creative briefs through publication), ensured standardized data tracking and reporting for actionable sales-marketing insights, and optimized lead generation performance through targeted paid social campaigns (LinkedIn, Meta, X). Supported sales pipeline growth by improving sales workflows and bid-facilitation frameworks with the District Sales Manager, coordinating across Sales, Pricing, and Product teams. Used HubSpot, Sprout Social, Monday.com, and Slack to streamline scheduling, deliverables, and cross-channel workflows, and produced monthly analytics/benchmarking to evaluate ROI and drive multi-year account renewals.

Delivered end-to-end marketing campaigns across international markets, including content strategy, organic and paid media budget management, customer retention campaigns, and e-commerce website management. Skilled in HubSpot, WordPress, Dynamics 365, and multi-channel automation to drive lead generation, customer engagement, and sales pipeline growth; managed content calendars, landing pages, and paid social lead generation campaigns (LinkedIn, Meta, X).

Coordinated sales operations and marketing alignment by building tailored bid-facilitation frameworks and promotional collateral to directly support closing strategies. Improved processes through standardized data tracking/reporting and reinforced campaign execution and marketing automation to streamline team delivery across channels.