Next availability:
October 7, 2026
I’m a bilingual (English/French + native Spanish) digital marketing professional with 5+ years of experience driving end-to-end B2B and healthcare campaigns—from creative brief to publication, tracking, and continuous optimization. I focus on aligning marketing and sales to accelerate pipeline growth and improve close rates, using data-driven reporting and process improvements that keep stakeholders focused on results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Digital Marketing Specialist (B2B & Lead Generation) at Lyon 69100 (location shown; employer not explicitly named)
May 1, 2024 - PresentDelivered end-to-end digital marketing campaigns across international markets for B2B and healthcare clients. Managed full-lifecycle content and campaign execution (creative briefs through publication), ensured standardized data tracking and reporting for actionable sales-marketing insights, and optimized lead generation performance through targeted paid social campaigns (LinkedIn, Meta, X). Supported sales pipeline growth by improving sales workflows and bid-facilitation frameworks with the District Sales Manager, coordinating across Sales, Pricing, and Product teams. Used HubSpot, Sprout Social, Monday.com, and Slack to streamline scheduling, deliverables, and cross-channel workflows, and produced monthly analytics/benchmarking to evaluate ROI and drive multi-year account renewals.
Digital Marketing Specialist at Lyon - Expeditors (expeditors/agency name not fully specified)
May 1, 2024 - PresentDelivered end-to-end marketing campaigns across international markets, including content strategy, organic and paid media budget management, customer retention campaigns, and e-commerce website management. Skilled in HubSpot, WordPress, Dynamics 365, and multi-channel automation to drive lead generation, customer engagement, and sales pipeline growth; managed content calendars, landing pages, and paid social lead generation campaigns (LinkedIn, Meta, X).
Founder | Marketing Manager (Karla Mercado District Sales Operations & Marketing) at Karla Mercado
January 1, 2024 - December 31, 2024Coordinated sales operations and marketing alignment by building tailored bid-facilitation frameworks and promotional collateral to directly support closing strategies. Improved processes through standardized data tracking/reporting and reinforced campaign execution and marketing automation to streamline team delivery across channels.
Social Media Manager at Loelliet Boutique Floral
September 1, 2023 - September 1, 2023Campaign management, organic and paid media. Content calendar creation. Analytics and KPIs reporting. Stakeholders management: pricing negotiations, commercial collaborations. Client social media monthly analytics and benchmark analysis. Content creation and curation for social media platforms. Website creation: customer design experience, SEO optimization.
Product Designer at Loelliet Boutique Floral
September 1, 2023 - September 1, 2023Product design: online flower shop with free delivery and customizable floral designs.
Content Digital (Digital/Marketing role) at Content Digital (company name shown; employer name unclear)
April 1, 2021 - April 30, 2024Handled digital content work including planning, content coordination, and ongoing campaign execution support. Built and optimized landing pages to improve user journey and conversions, curated editorial calendars, and contributed to content distribution for organic and promotional assets.
Marketing Automation & CRM Specialist at EA (company name not explicitly stated)
January 1, 2021 - July 1, 2022Developed marketing automation and lead nurturing scenarios in HubSpot and Microsoft Dynamics 365, focusing on CRM alignment and automated lead engagement workflows.
Founder / Marketing Manager at Karla Mercado (Karla Mercado District Sales Operations & Marketing)
November 2, 2018 - September 1, 2023Coordinated across Sales, Pricing, and Product teams to create tailored bid facilitation frameworks and promotional collateral that directly supported closing. Standardized data tracking and reporting to ensure data quality and provide actionable sales-marketing insights. Used HubSpot, Sprout Social, Monday.com, and Slack to automate scheduling, streamline deliverables, and manage cross-channel campaign workflows.
Project Manager | Digital Marketing Specialist at Loelliet Boutique Flor(a)l (Mexico)
November 1, 2018 - September 30, 2023Managed full life-cycle digital marketing projects for B2B and/or healthcare-adjacent client work (as described) and supported campaign tracking and continuous optimization. Oversaw creative briefs through publication and performance tracking to refine strategy over time.
Marketing Research Specialist at BusPort (Alexandria, Egypt)
June 1, 2018 - June 1, 2018Marketing research to launch 'BUSPORT' (Uber competitor) in Egypt. Consumer behavior analysis: benchmarking, desk and field research with in-depth interviews with potential customers. Marketing strategies design for the launch phase of the brand. Article creation for American and Latin communities in New York. Creative brief, planning, monitoring timelines, and quality control. Analysis report.
Research Project Designer at Mares Consumer Intelligence
March 1, 2018 - March 1, 2018Research project design for consumer behavior analysis, pricing, campaign effectiveness and brand positioning. Project management: field supervision, timing control, quality control. Results analysis and final presentation design, with actionable insights.
Education
Bachelor's degree in Marketing and Sales Management at Universidad Tecmilenio
January 11, 2030 - November 6, 2025Master's degree in Marketing and Sales Management at Universidad Tecmilenio
January 11, 2030 - November 6, 2025Leadership Development at AIESEC (Alexandria, Egypt)
January 11, 2030 - November 6, 2025LVMH Certificate - Luxury Industry at LVMH Group
January 11, 2030 - November 6, 2025Master’s degree in Marketing & Sales Management at Master in Marketing & Sales Management (institution not specified)
January 11, 2030 - September 7, 2026VLS-TS Fully eligible to work (degree/credential not specified) at France (Lyon) (institution not specified)
January 11, 2030 - September 7, 2026EAEB Business School - Rey Juan Carlos at EAEB Business School - Rey Juan Carlos
May 1, 2015 - December 31, 2018International Business Management at Universidad Tecmilenio
May 1, 2015 - December 31, 2018Master in Marketing & Sales Management at IE Business School (implied by “E AB Business School - Rey Juan Carlos, Madrid”)
January 1, 2019 - January 1, 2021Marketing & Advertising degree at Universidad Tecmilenio (Mexico)
May 1, 2015 - December 31, 2018Fully eligible to work (VLS-TS) at France (administrative status)
January 1, 2024 - December 31, 2024Inside LVHMC Certificate (Luxury industry) at LVMH Group
May 1, 2024 - December 31, 2024Leadership development certificate at IAEC Alexandria (implied “AI ESE C Alexandria, Egypt”)
October 1, 2021 - July 1, 2022Qualifications
Cambridge First Certificate
January 11, 2030 - November 6, 2025LVMH Certificate - Luxury Industry
January 11, 2030 - November 6, 2025Leadership Development Program
January 11, 2030 - November 6, 2025B2B - Cambridge FIRST Certificate
January 1, 2015 - September 7, 2026Inside LVMH Certificate - Luxury Industry
January 1, 2021 - September 7, 2026AEIE A Business School - Rey Juan Carlos (additional credential not specified)
January 1, 2018 - September 7, 2026Leaders in AIESEC Alexandria (Inside LVMH / LVMH Group; not fully specified)
October 1, 2021 - July 1, 2022B2B - Cambridge FIRST certificate
January 1, 2015 - September 7, 2026Inside LVHMC Certificate (Luxury Industry - LVLHM Group)
May 1, 2024 - September 7, 2026Leadership development certificate (IAEC Alexandria, Egypt - as listed)
October 1, 2021 - September 7, 2026Advanced level French (Universidad Tecmilenio, Mexico - as listed)
January 1, 2018 - September 7, 2026Industry Experience
Consumer Goods, Education, Media & Entertainment, Professional Services, Retail, Software & Internet, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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