Senior UX/UI Designer with 8+ years leading end-to-end product design for web and mobile. Known for creating user-centered, ethical designs blending functionality with visual delight. Over 8 years of delivering scalable solutions, increasing conversion rates by up to 38%, and reducing churn through innovative UI and UX practices. Skilled at collaborating cross-functionally from discovery to launch.

Karla Bermúdez Huelva

Senior UX/UI Designer with 8+ years leading end-to-end product design for web and mobile. Known for creating user-centered, ethical designs blending functionality with visual delight. Over 8 years of delivering scalable solutions, increasing conversion rates by up to 38%, and reducing churn through innovative UI and UX practices. Skilled at collaborating cross-functionally from discovery to launch.

Available to hire

Senior UX/UI Designer with 8+ years leading end-to-end product design for web and mobile. Known for creating user-centered, ethical designs blending functionality with visual delight. Over 8 years of delivering scalable solutions, increasing conversion rates by up to 38%, and reducing churn through innovative UI and UX practices. Skilled at collaborating cross-functionally from discovery to launch.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Senior UX/UI Product Designer at The Affiliate Platform (TAP)
July 20, 2024 - Present
Led end-to-end UX/UI design for TAP, delivering AI-driven design tools that reduced iteration time by 25%, created themed game skins and orchestrated client-driven customizations to boost product appeal; increased Net Promoter Score by 15 points through standardized Figma templates; grew social media followers by 100%, doubling engagement for Smarti.co and TAP; led the rollout of a daily rewards game, training teams and coordinating QA; spearheaded 'Fake Casino' demo projects securing 5+ clients at ICE Barcelona 2025.
Senior UX/UI Designer at XD Consultancy
March 20, 2023 - Present
Delivered 26% conversion increase through qualitative research and data-driven design. Conducted competitive audits and user surveys, achieving 33% growth in repeat clients; created interactive prototypes reducing churn by 13%.
UX/UI Designer at Porsche e-Bike Performance
March 20, 2023 - September 22, 2025
Boosted design consistency by 30% using AI mood boards; developed customizable UI solutions for white-label apps ensuring platform compliance; augmented task completion rates by 51% through Maze usability tests.
Digital Product Designer at Ligo BV
August 20, 2022 - September 22, 2025
Managed multiple product designs yielding $1M annual revenue; implemented Atomic Design-based systems ensuring visual consistency; led micro-interaction design, increasing retention by 16% and improving project turnaround by 75%.
Product Designer + Graphic Designer at Self-Employed
January 1, 2021 - September 22, 2025
Independent contractor delivering end-to-end design across product and branding, building client relationships and portfolios.

Education

Bachelor's Degree in Graphic Design at Havana University
January 11, 2030 - September 22, 2025
Google UX Professional Certificate at Google
January 11, 2030 - September 22, 2025
Webflow University Online Course at Webflow University
January 1, 2024 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Gaming, Media & Entertainment, Professional Services, Education