Karla Bermúdez Huelva
Senior UX/UI Designer with 8+ years leading end-to-end product design for web and mobile. Known for creating user-centered, ethical designs blending functionality with visual delight.
About
Senior UX/UI Designer with 8+ years leading end-to-end product design for web and mobile. Known for creating user-centered, ethical designs blending functionality with visual delight. Over 8 years of delivering scalable solutions, increasing conversion rates by up to 38%, and reducing churn through innovative UI and UX practices. Skilled at collaborating cross-functionally from discovery to launch.
- 5 years' experience
- Joined August 2020
Skills· 26
Languages
- EnglishAdvanced
- Spanish; CastilianAdvanced
Industry experience
- Software & Internet
- Gaming
- Media & Entertainment
- Professional Services
- Education
Work experience· 5 roles
Led end-to-end UX/UI design for TAP, delivering AI-driven design tools that reduced iteration time by 25%, created themed game skins and orchestrated client-driven customizations to boost product appeal; increased Net Promoter Score by 15 points through standardized Figma templates; grew social media followers by 100%, doubling engagement for Smarti.co and TAP; led the rollout of a daily rewards game, training teams and coordinating QA; spearheaded 'Fake Casino' demo projects securing 5+ clients at ICE Barcelona 2025.
Boosted design consistency by 30% using AI mood boards; developed customizable UI solutions for white-label apps ensuring platform compliance; augmented task completion rates by 51% through Maze usability tests.
Delivered 26% conversion increase through qualitative research and data-driven design. Conducted competitive audits and user surveys, achieving 33% growth in repeat clients; created interactive prototypes reducing churn by 13%.
Education
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