Karla Vanessa Gomez Saravia

Managed relationships with national and international providers and sponsors while implementing marketing strategies by studying trends, consumer behavior, and competition to achieve business objectives. Managed marketing budgets efficiently, optimized campaign performance through data analysis, and ensured high-quality content creation shared across apps, social media, and traditional platforms.

Supported project management activities by coordinating schedules, resources, and meetings for directors. Helped find projects and tracked progress using ConstructConnect. Organized meetings, conducted research and analysis on building plans, made and sent proposals to clients, followed up with them, and managed project documentation.

Assisted in advertising by creating promotional materials using platforms like Canva and Adobe Photoshop to showcase and promote products on Instagram and other public platforms to drive brand awareness and customer engagement. Conducted market research to identify emerging trends, kept sales high, and organized the marketing initiatives calendar and store events.