Creative Strategist and Video Editor. Especialized in viral content and performance marketing. Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses. Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.

Karlo Calmet

Creative Strategist and Video Editor. Especialized in viral content and performance marketing. Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses. Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.

Available to hire

Creative Strategist and Video Editor. Especialized in viral content and performance marketing.
Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses.
Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results.
Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance Video Editor
October 1, 2024 - Present
Content production for social media and advertising for local and international brands and e-commerce businesses. Specialized in viral content and performance marketing. Experienced in producing high-impact audiovisual content; skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) and applying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively combining creativity with a performance-driven, business-oriented strategy.
Creative Partner at MOTT & BOW
April 1, 2026 - Present
Developed and edited paid social creatives for e-commerce brands, combining performance-focused editing with AI-powered workflows. Collaborated with the creative team to execute strategic briefs while pitching and producing original ad concepts optimized for engagement and conversion.

Education

Add your educational history here.

Qualifications

Bachelor's degree in Marketing Management
January 11, 2030 - December 1, 2025
Blackmagic Design Training Program
January 11, 2030 - May 29, 2026
AI tools training in viral content formats and short-form strategy
January 11, 2030 - May 29, 2026

Industry Experience

Media & Entertainment, Professional Services