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Creative Strategist and Video Editor. Especialized in viral content and performance marketing. Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses. Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.…Creative Strategist and Video Editor. Especialized in viral content and performance marketing. Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses. Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.

Karlo Calmet

Video Editor, Content Creator, Creative Director, +2

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Creative Strategist and Video Editor. Especialized in viral content and performance marketing. Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses. Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.…Creative Strategist and Video Editor. Especialized in viral content and performance marketing. Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses. Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.

Available to hire

Creative Strategist and Video Editor. Especialized in viral content and performance marketing.
Experienced in producing high impact and high performing audiovisual content for e-commerce brands, creators and businesses.
Skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) aplying storytelling principles, consumer psychology and data analysis to maximize results.
Background in marketing agencies, managing content and creative production for brands, effectively, combining creativity with a performance driven, business oriented strategy.

Skills

Adobe Premiere Pro

Adobe After Effects

DaVinci Resolve Studio

Final Cut Pro X

Audacity

Experience Level

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Intermediate

Audacity

Intermediate

Camtasia

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Video Editor

October 1, 2024 - Present

Content production for social media and advertising for local and international brands and e-commerce businesses. Specialized in viral content and performance marketing. Experienced in producing high-impact audiovisual content; skilled in leveraging content frameworks driven by key metrics (ROAS, CTR, Hook Rate, Hold Rate) and applying storytelling principles, consumer psychology and data analysis to maximize results. Background in marketing agencies, managing content and creative production for brands, effectively combining creativity with a performance-driven, business-oriented strategy.

Creative Partner at MOTT & BOW

April 1, 2026 - Present

Developed and edited paid social creatives for e-commerce brands, combining performance-focused editing with AI-powered workflows. Collaborated with the creative team to execute strategic briefs while pitching and producing original ad concepts optimized for engagement and conversion.