I'm Karlos, a graphic designer and brand strategist based in Birmingham. I'm a highly creative Graphic Designer and Content Strategist with 5+ years of experience elevating wellness, lifestyle, and fitness brands. I’ve built cohesive visual identities from zero to launch, crafting minimalist aesthetics and data-driven social assets that resonate with health-conscious audiences. I excel in remote collaboration and cross-functional teamwork, turning brand values into compelling visual storytelling. From end-to-end design to social media campaigns, I’ve produced 100+ aesthetic posts and templates, managed international branding (including Taiwan market entry), and helped scale a brand’s digital presence across multiple platforms. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Karlos Law

I'm Karlos, a graphic designer and brand strategist based in Birmingham. I'm a highly creative Graphic Designer and Content Strategist with 5+ years of experience elevating wellness, lifestyle, and fitness brands. I’ve built cohesive visual identities from zero to launch, crafting minimalist aesthetics and data-driven social assets that resonate with health-conscious audiences. I excel in remote collaboration and cross-functional teamwork, turning brand values into compelling visual storytelling. From end-to-end design to social media campaigns, I’ve produced 100+ aesthetic posts and templates, managed international branding (including Taiwan market entry), and helped scale a brand’s digital presence across multiple platforms. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Karlos, a graphic designer and brand strategist based in Birmingham. I’m a highly creative Graphic Designer and Content Strategist with 5+ years of experience elevating wellness, lifestyle, and fitness brands. I’ve built cohesive visual identities from zero to launch, crafting minimalist aesthetics and data-driven social assets that resonate with health-conscious audiences.

I excel in remote collaboration and cross-functional teamwork, turning brand values into compelling visual storytelling. From end-to-end design to social media campaigns, I’ve produced 100+ aesthetic posts and templates, managed international branding (including Taiwan market entry), and helped scale a brand’s digital presence across multiple platforms.

My portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Advanced
Korean
Intermediate
Chinese
Fluent

Work Experience

Creative Brand Director at Gaaso Soup (Wellness & Health) | Taiwan
February 1, 2023 - Present
Visual Strategy: Developed a cohesive, minimalist "Urban Nomad" visual identity for a traditional wellness brand, making it appealing to younger, health-conscious demographics. Content Creation: Designed 100+ aesthetic social media posts and templates, focusing on wellness education and lifestyle integration. Growth: Scaled the brand’s digital presence through consistent visual storytelling, managing the end-to-end creative process from photography to graphic layout.
Creative & Influencer Marketing Executive at Zenyum (Lifestyle & Health-Tech) | Hong Kong
April 10, 2023 - Present
Viral Content: Produced high-performing social media assets and KOL collaboration videos, including one campaign that generated 100+ business opportunities in a single night. Brand Alignment: Ensured 100% brand consistency across all digital touchpoints, adapting complex dental-health information into engaging, easy-to-consume social media graphics. Collaboration: Partnered with cross-functional teams to deliver monthly content calendars for the Hong Kong market.

Education

Add your educational history here.

Qualifications

Diploma in Fashion Textile Design
January 1, 2012 - January 1, 2014

Industry Experience

Healthcare, Life Sciences, Retail, Media & Entertainment, Professional Services, Consumer Goods
    paper Bowl & Plate Hong Kong - From Local Noodle Shop to Young Food & Culture Brand

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    Go-to-Market Product | End‑to‑end launches of 10+ ready‑to‑cook meal kits.
    Start from Zero. | From concept and packaging to e‑commerce rollout.
    Collaborations with 20+ local partners.

    During the pandemic, I partnered with Bowl & Plate 壹碗壹碟 to rebrand a traditional Hong Kong noodle shop into a young, design‑led food and lifestyle brand — and help turn losses into profit.

    Over two years, I Led the rebrand and transformation of two physical stores, aligning space, visuals, and messaging with a new, youth‑focused identity.

    Directed a 5‑person team to launch SUPU 壹杯, a new sub‑brand built around modern comfort food and drinks.

    Drove end‑to‑end launches of 10+ ready‑to‑cook meal kits, from concept and packaging to e‑commerce rollout on our own store and 10 on‑ and offline partners, including HKTVmall and AbouThai, reaching 30,000+ units sold and over HKD 3M in sales.

    Curated collaborations with 20+ local shops and creative brands, inviting artists and makers to sell through our online store and creating a mutually supportive ecosystem during the pandemic.

    In 2022, the brand expanded across borders with “再聚 Reunion” — a bistro & bar in Taipei. I joined from day zero, contributing to early‑stage planning, interior direction, menu design, and branding to keep the story consistent from Hong Kong to Taiwan.

    paper Zenyum HK - Social Media & Creator Collab

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    150+ Influencers collaboration.
    10+ Campaign launch.
    5M+ Social Media impressions.

    For Zenyum Hong Kong, I built a content and creator engine that served both branding and performance goals.

    The focus: visually strong, story‑driven social content that could scale across paid and organic channels on Meta and beyond.

    Key outcomes

    Produced 8–10 creator‑led assets every month – from store visits and short skits to UGC‑style treatment reviews across reels and feed posts.

    Wrote performance‑ready scripts that helped the paid social team improve conversion, with individual assets consistently reaching 50K+ people per post on Meta.

    Collaborated with 100+ Hong Kong artists and influencers, from micro to mega KOLs, through sponsorships, treatment exchanges, and ad‑focused partnerships.

    Led content across Instagram, Facebook, Threads, and forum seeding to keep messaging and visuals coherent across the entire customer journey.

    Supported on‑ and offline visual design so every touchpoint stayed aligned with Zenyum’s clean, confident brand.

    paper Our Brand - Gaaso Grocery

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    Rooted in Cantonese tradition, tailored for Taiwan.

    Established in spring 2023, we follow the wisdom of “eating with the seasons” from Cantonese, carefully selecting natural herbs and premium Taiwanese produce to help the body thrive in Taiwan’s humid climate.

    20+ Exclusive products
    40% Repeat Customer
    500+ Sales in a year

    Gaaso Grocery is a Hong Kong–Taiwan tea and soup brand serving Hongkongers abroad and health‑conscious women aged 25–50 in Taiwan.

    Through over 30 thoughtfully curated Cantonese soup and herbal tea recipes, the brand brings every customer a “mum’s secret pot of soup” in ready‑to‑brew form.

    The online store maintains a repeat purchase rate of around 40%, driven by clear positioning, comforting product stories, and convenient brewing formats. For two consecutive years, Gaaso’s stall at the Council‑hosted HK–TW cultural market has sold 200+ packs in a single autumn–winter day.

    In 2025, Gaaso began expanding to the UK Hong-konger community, with overseas orders reaching up to 40 items per checkout — proving that heritage‑driven, Hong Kong style wellness products can travel across borders.