Karlos Law

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Go-to-Market Product | End‑to‑end launches of 10+ ready‑to‑cook meal kits.
Start from Zero. | From concept and packaging to e‑commerce rollout.
Collaborations with 20+ local partners.

During the pandemic, I partnered with Bowl & Plate 壹碗壹碟 to rebrand a traditional Hong Kong noodle shop into a young, design‑led food and lifestyle brand — and help turn losses into profit.

Over two years, I Led the rebrand and transformation of two physical stores, aligning space, visuals, and messaging with a new, youth‑focused identity.

Directed a 5‑person team to launch SUPU 壹杯, a new sub‑brand built around modern comfort food and drinks.

Drove end‑to‑end launches of 10+ ready‑to‑cook meal kits, from concept and packaging to e‑commerce rollout on our own store and 10 on‑ and offline partners, including HKTVmall and AbouThai, reaching 30,000+ units sold and over HKD 3M in sales.

Curated collaborations with 20+ local shops and creative brands, inviting artists and makers to sell through our online store and creating a mutually supportive ecosystem during the pandemic.

In 2022, the brand expanded across borders with “再聚 Reunion” — a bistro & bar in Taipei. I joined from day zero, contributing to early‑stage planning, interior direction, menu design, and branding to keep the story consistent from Hong Kong to Taiwan.

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150+ Influencers collaboration.
10+ Campaign launch.
5M+ Social Media impressions.

For Zenyum Hong Kong, I built a content and creator engine that served both branding and performance goals.

The focus: visually strong, story‑driven social content that could scale across paid and organic channels on Meta and beyond.

Key outcomes

Produced 8–10 creator‑led assets every month – from store visits and short skits to UGC‑style treatment reviews across reels and feed posts.

Wrote performance‑ready scripts that helped the paid social team improve conversion, with individual assets consistently reaching 50K+ people per post on Meta.

Collaborated with 100+ Hong Kong artists and influencers, from micro to mega KOLs, through sponsorships, treatment exchanges, and ad‑focused partnerships.

Led content across Instagram, Facebook, Threads, and forum seeding to keep messaging and visuals coherent across the entire customer journey.

Supported on‑ and offline visual design so every touchpoint stayed aligned with Zenyum’s clean, confident brand.

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Rooted in Cantonese tradition, tailored for Taiwan.

Established in spring 2023, we follow the wisdom of “eating with the seasons” from Cantonese, carefully selecting natural herbs and premium Taiwanese produce to help the body thrive in Taiwan’s humid climate.

20+ Exclusive products
40% Repeat Customer
500+ Sales in a year

Gaaso Grocery is a Hong Kong–Taiwan tea and soup brand serving Hongkongers abroad and health‑conscious women aged 25–50 in Taiwan.

Through over 30 thoughtfully curated Cantonese soup and herbal tea recipes, the brand brings every customer a “mum’s secret pot of soup” in ready‑to‑brew form.

The online store maintains a repeat purchase rate of around 40%, driven by clear positioning, comforting product stories, and convenient brewing formats. For two consecutive years, Gaaso’s stall at the Council‑hosted HK–TW cultural market has sold 200+ packs in a single autumn–winter day.

In 2025, Gaaso began expanding to the UK Hong-konger community, with overseas orders reaching up to 40 items per checkout — proving that heritage‑driven, Hong Kong style wellness products can travel across borders.