Available to hire
I am a Digital Media Specialist with over 20 years of experience in strategy, creative campaigns, and performance optimization for global brands. I thrive on leveraging data-driven insights to maximize campaign impact and reach international audiences. My journey in digital marketing has been dynamic, and I am passionate about driving innovation and growth in every project I undertake.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
Italian
Intermediate
Work Experience
Founder at Kamana
September 1, 2012 - PresentMarketing and distribution at WWPS.TV; responsible for Digital Marketing, Paid Media Display, Paid Search, and Social Media for the company; improving the website and LinkedIn presence; creating connections to distribute content globally.
Senior Digital Delivery Director at 3x3
July 1, 2021 - September 11, 2025Developed and executed strategies to deliver current and future offerings to clients; oversaw and managed a team executing those strategies, including bidable media (social, SEM, programmatic), project management, creative strategy, ad tech, traffic, and media analytics.
Digital Manager at GoStork
August 1, 2021 - PresentDigital marketing leadership for a startup in New York; responsible for planning and buying digital media, partnerships with publishers, and driving product launches and seasonal campaigns.
Digital Marketing Consultant at Hive (for Riot Games)
September 1, 2022 - September 11, 2025Digital marketing strategy and execution for Riot Games' League of Legends properties; cross-functional collaboration with game teams and external partners.
Project Manager at Urban a Digital
September 1, 2022 - September 11, 2025Project management for digital media planning and delivery; coordination across teams and clients.
Senior Digital Delivery Director at 3x3
July 31, 2021 - September 13, 2025Developed and executed strategies to deliver current and future offerings to clients; oversaw teams delivering bidable media, paid media display, paid search, and social media; improved website and LinkedIn presence; created connections to distribute content globally.
International Theatrical Media Specialist at Universal McCann (Sony Pictures)
May 31, 2019 - September 13, 2025Managed global client relationships with 20 local agencies across EMEA, LATAM, and APAC; reviewed and evaluated digital media plans to increase campaign success; led on-site briefings and presentations; coordinated cross-team efforts.
Project Manager at Urbana Digital Media Planner - RPA - Acura National
September 30, 2022 - September 13, 2025Planned, executed, and managed digital campaigns using tools such as DC M, Innovovid, ComScore, and Prisma/Media Ocean; partnered with publishers for new product launches; identified opportunities to reach premium automotive buyers.
Marketing Manager LATAM at Johnson & Johnson LATAM
August 31, 2014 - September 13, 2025Led LATAM digital marketing strategy and campaigns; managed budgets and cross-functional teams; collaborated with local markets on brand initiatives.
Digital Media Manager at Guaraná (Guaraná Antarctica)
May 31, 2012 - September 13, 2025Negotiated media budgets; grew Facebook engagement from 70K to 16.3 million; relaunched a domain and enhanced YouTube fashion content; coordinated creative and international campaigns.
Digital Marketing Analyst at Editora Abril / Casa.com.br
February 28, 2009 - September 13, 2025Improved Casa’s audience from 750k to 1.5 million unique visitors; translated data analyses into actionable recommendations; managed partnerships and promotions; integrated print and digital presence.
Intern - Client Service / Digital Media at McCann Erickson (IPG Group)
June 1, 2003 - September 13, 2025Supported client service and digital media planning; developed and supported incentive campaigns; contributed to CRM and Call Center strategies; worked with multiple global clients including GM Brazil, Microsoft, Mastercard, Siemens, Telefónica.
Intern - Client Service at UOL Inc.
July 1, 2004 - September 13, 2025Supported major clients; supervised paid media insertion, campaign analysis and reporting; contributed to new projects and campaigns.
Founder at Kamana
September 1, 2012 - PresentFounder and lead marketing & distribution; responsible for digital marketing, paid media display, paid search, social media, website improvements, LinkedIn, partnerships, and global content distribution.
Senior Digital Delivery Director at 3x3
July 1, 2021 - September 13, 2025Developed and executed strategies for delivering current and future offerings; oversaw a team; managed bidable media (social, SEM, programmatic); project management; creative strategy; ad tech; traffic kin g; and media analytics.
Digital Media Consultant at Hive for Riot Games
September 1, 2022 - September 13, 2025Provided digital media consulting and project management for Riot Games and League of Legends; led cross-functional campaigns including national level projects.
Project Manager at RPA - Acura National
September 1, 2022 - September 13, 2025League of Legends project management; led cross-functional campaigns for national scale initiatives.
International Theatrical Media Specialist at Universal McCann (Sony Pictures)
May 1, 2019 - September 13, 2025Managed global client relationships with 20 local agencies across EMEA, LATAM, and APAC; reviewed digital media plans; provided feedback to improve campaign success; analyzed tracking releases and market landscapes; empowered proactive release campaigns; liaised between domestic and international teams; platforms: ComScore, Google Analytics, Nielsen; notable campaigns included Jumanji, Spider-Man, Venom, and more.
Digital Strategy at Johnson & Johnson LATAM
August 1, 2014 - September 13, 2025In charge of launching new Brazil responsive website; implemented behavior-driven and influenced LATAM teams; managed multiple priorities; automated digital requests between Marketing and IT; sped up processes by 60%; awarded Best Creative Idea sponsorship on World Cup 2014; grew engagement for campaigns like Twilight Movie; collaborated with creative and account teams; platforms: ComScore, Google Analytics, Nielsen.
Digital Marketing Analyst at Editora Abril (Casa.com.br)
February 1, 2009 - September 13, 2025Improved Casa’s audience from 750k to 1.5 million unique visitors; translated data analysis into actionable recommendations; sponsors renewed the contract; managed projects with multiple partners; created promos, customized channels, newsletters, and decor simulations; integrated digital presence with the Casa Cor magazine in architecture and decor events; platforms: ComScore, Google Analytics, Nielsen.
Internship Digital Media at McCann Erickson (IPG Group)
October 1, 2003 - September 13, 2025Client service and documents controller; developed campaigns, CRM, and call center strategies; training; clients included GM Brasil, Microsoft, Motorola, Siemens, Telemónica, and more.
Founder, Digital Marketing Consultant at Kamana
September 1, 2012 - PresentFounded and led digital marketing, distribution, and integrated campaigns; responsible for digital marketing, paid media display, paid search, social media, website improvements, LinkedIn, and cross-region content distribution.
Senior Digital Delivery Director at 3x3
July 2, 2021 - September 13, 2025Developed and executed strategies to deliver current and future offerings; led cross-functional teams in digital campaigns, including media planning, creative strategy, ad tech, and analytics; oversaw bidable media and project execution.
Digital Media Specialist at Universal McCann (Sony Pictures)
May 31, 2019 - September 13, 2025Managed global client relationships and media campaigns across LATAM and EMEA; evaluated digital media plans and provided feedback to increase campaign success.
Digital Marketing Analyst at Abril / Casa.com.br
February 1, 2009 - September 13, 2025Improved Casa’s audience and ran data-driven recommendations; led negotiations and renewals with sponsors; drove creative ideas that added value to campaigns.
Intern, Client Service at IPG Group
October 1, 2003 - September 13, 2025Supported client service activities, production of campaign reports, visual checks, and approval of digital media plans; contributed to cross-functional projects.
Founder & Digital Marketing Consultant at Kamana
September 1, 2012 - PresentFounded Kamana and led digital marketing initiatives, including digital marketing strategy, paid media display, paid search, social media, website improvements, LinkedIn outreach, and content distribution to support film and entertainment projects worldwide.
Digital Media Consultant at Hive for Riot Games
September 1, 2021 - September 1, 2022Planned and managed digital campaigns for Riot Games’ League of Legends initiatives across tools (DCM, Innovid, Comscore, Prisma/Media Ocean); collaborated with publishers and supported product launches and brand partnerships; developed recommendations.
Intern / Client Services at McCann Erickson (IPG Group)
June 1, 2001 - June 30, 2003Client services and documents controller; contributed to campaign production, digital media plans, and coordination.
Digital Marketing Consultant at Editora Abril, Casa.com.br
August 1, 2006 - February 28, 2009Led digital marketing initiatives for Casa.com.br, including new product launches, campaigns, and partnerships.
Client Services at UOL Inc.
October 1, 2003 - July 31, 2004Managed client services, digital media plans, reports, and campaign analysis.
Digital Media Consultant at Germano Weber for GoStork
January 1, 2020 - PresentManaged digital media strategy and delivery for GoStork, coordinating cross-functional teams to drive user acquisition and engagement in a startup environment in New York.
International Theatrical Media Specialist at Universal McCann (Sony Pictures)
November 1, 2016 - May 1, 2019Managed global theatrical media planning and relationships with local agencies across EMEA, LATAM, and APAC; evaluated digital media plans and provided feedback to increase campaign success.
Digital Strategy at Johnson & Johnson LATAM
April 1, 2013 - August 1, 2014Led digital strategy across LATAM markets; automated digital media requests between marketing and IT to improve processes; contributed to award-winning campaigns and cross-country initiatives.
Digital Media Supervisor at DM9D Worldwide
August 1, 2009 - May 1, 2012Negotiated and allocated budgets; grew Facebook engagement from 70K to 16.3 million; redesigned a domain to increase audience by 140%; led high-profile campaigns including the Twilight campaign and first official YouTube channel for C&A Fashion.
Project Manager, Urbana Digital Media Planner at RP A - Acura National
September 1, 2021 - September 1, 2022Planned, executed, and managed digital campaigns; coordinated cross-functional teams; managed client budgets and performance reporting.
Digital Media Consultant at Hive
November 1, 2021 - February 1, 2022Consulted on digital media for Riot Games (League of Legends); supported global campaigns and cross-functional collaboration across teams.
Project Manager - League of Legends at RPA - Acura National
September 1, 2021 - September 1, 2022Led project management for League of Legends initiatives, coordinating cross-functional teams and ensuring timely delivery of campaigns and assets.
Digital Marketing Analyst at Editora Abril, Casa.com.br
August 1, 2006 - February 1, 2009Analyzed digital performance, improved audience growth from 750k to 1.5 million unique visitors, translated data into actionable recommendations, and supported contract renewals.
Intern - Digital Media at McCann Erickson (IPG Group)
June 1, 2001 - October 1, 2003Supported production and paid media planning; contributed to multiple client projects across the agency network.
Intern - Client Service at UOL Inc.
October 1, 2003 - July 1, 2004Supported client service activities, managed paid media and display planning, and contributed to project execution.
Founder at Kamana (Digital Marketing / Media Company)
September 1, 2012 - PresentResponsible for leading digital marketing strategy, paid media display, paid search, social media, and partnerships; drove website improvements, LinkedIn presence, and global content distribution; built connections to extend content across multiple regions.
International Theatre/Media Specialist at Universal McCann (Sony Pictures)
November 1, 2016 - May 1, 2019Managed global client relationships across 20 local marketing agencies in EMEA, LATAM, and APAC. Reviewed digital media plans, provided feedback to increase campaign success, and analyzed tracking data, trends, market landscapes, and competitors. Executed campaigns for feature films and maintained cross-region coordination.
Project Manager / Digital Media Planner at RP A - Acura National / Urbana / Go-to-market roles
September 1, 2021 - September 1, 2022Planned, executed, and managed digital campaigns using tools such as Sizmek, Tableau, DCM, and DV360. Collaborated with publishers for new product launches, brand partnerships, and seasonal sales events; managed budgets, reporting, and cross-functional coordination.
Project Manager / Digital Media Planner at Urbana Digital Media (RPA) - Acura National
September 1, 2021 - September 1, 2022Planned and managed digital media campaigns; coordinated cross-functional teams and vendors across markets.
Digital Strategist at Johnson & Johnson LATAM
April 1, 2013 - August 1, 2014Led digital strategy for LATAM campaigns, optimizing KPIs, budgets, and cross-channel execution.
Digital Marketing Specialist at Johnson & Johnson LATAM
August 1, 2009 - May 1, 2012Led LATAM digital marketing campaigns across display, paid search, social, and programmatic channels.
Digital Marketing Analyst at Abril / Casa.com.br
August 1, 2006 - February 1, 2009Improved audience reach from 750k to 1.5M unique visitors; translated data analysis into actionable recommendations.
Intern / Client Service at McCann Ericsson (IPG Group)
June 1, 2001 - October 1, 2003Supported campaign production, CRM, and client services; contributed to planning and execution.
Client Service Intern at UOL Inc.
October 1, 2003 - July 1, 2004Supported major clients across paid media planning and reporting.
Founder / Digital Marketing Consultant at Kamana
January 1, 2012 - PresentManage digital marketing, paid media, and social campaigns for WWPS.TV and international film content; develop global content distribution strategies and optimize websites and LinkedIn presence.
Senior Digital Delivery Director Consultant at 3x3
April 1, 2021 - July 1, 2021Executed client delivery strategies, overseeing teams managing biddable media, creative, tech, trafficking, and analytics.
Digital Media Planner Consultant at RPA
September 1, 2021 - September 1, 2022Planned and executed campaigns for Acura National, leveraging DCM, Innovid, and Mediaocean; supervised Assistant Media Planner and optimized campaign performance.
Digital Media Supervisor at DM9DDB Worldwide
August 1, 2009 - May 1, 2012Led campaigns for Guaraná and Sukita, increasing social engagement from 70K to 16.3M; negotiated innovative YouTube and Facebook campaigns, achieving record engagement.
Digital Marketing Analyst at Editora Abril
January 1, 2001 - December 31, 2009Supported digital marketing initiatives; early career roles included Digital Media (Africa Advertising – Itaú Bank) and Client Service (UOL Inc.); contributed to campaigns for GM, Microsoft, Nestlé, L’Oréal, and Telefónica.
Education
Master Degree in Marketing Engineering at Grenoble Alpes University (IAE Grenoble Alpes University)
January 11, 2030 - January 1, 2013Extension in Business & Management of Entertainment at UCLA Extension
January 11, 2030 - January 1, 2016Bachelor’s Degree in Social Communication (Advertising) at UNIP Paulista University
January 11, 2030 - January 1, 2004Certificate in Business & Management of Entertainment at UCLA Extension, Los Angeles, USA
January 1, 2016 - September 13, 2025Master in Marketing Engineering at IAE Grenoble Alpes University, Grenoble, France
January 1, 2013 - September 13, 2025Bachelor in Social Communication (Advertising) at UNIP Paulista University, São Paulo, Brazil
January 1, 2004 - September 13, 2025Extension in Business & Management of Entertainment at UCLA Extension
January 1, 2016 - September 13, 2025Master Degree in Marketing Engineering at Grenoble Alpes University
January 1, 2013 - September 13, 2025Bachelor's Degree in Social Communication (Advertising) at UNIP Paulista University
January 1, 2004 - September 13, 2025Extension in Business & Management of Entertainment at UCLA Extension
January 11, 2030 - January 1, 2016Master Degree in Marketing Engineering at IAE - Grenoble Alpes University
January 11, 2030 - January 1, 2013Bachelor's Degree in Social Communication (Advertising) at UNIP - Paulista University
January 11, 2030 - January 1, 2004Extension in Business & Management of Entertainment at UCLA Extension (Los Angeles, USA)
January 1, 2016 - December 4, 2025Master's Degree in Marketing Engineering at IAE Grenoble Alpes University, Grenoble, France
January 1, 2013 - December 4, 2025Bachelor's Degree in Social Communication (Advertising) at UNIP Paulista University, São Paulo, Brazil
January 1, 2004 - December 4, 2025Extension on Business & Management of Entertainment at UCLA
January 1, 2016 - December 15, 2025Master's Degree in Marketing Engineering at Grenoble Alpes University
January 1, 2013 - December 15, 2025Bachelor's Degree in Social Communication (Advertising) at Universidade Paulista (UNIP)
January 1, 2004 - December 15, 2025Extension in Business & Management of Entertainment at UCLA Extension
January 1, 2016 - December 15, 2025Master's Degree in Marketing Engineering at Grenoble Alpes University
January 11, 2030 - January 1, 2013Bachelor's Degree in Social Communication (Advertising) at UNIP Paulista University
January 11, 2030 - January 1, 2004Master's Degree in Marketing Engineering at IAE - Grenoble Alpes University
January 1, 2013 - January 1, 2013Extension in Business & Management of Entertainment at UCLA - Extension
January 1, 2016 - January 1, 2016Bachelor’s Degree in Social Communication (Advertising) at UNIP Paulista University
January 1, 2004 - January 1, 2004Master Degree in Marketing Engineering at IAE - Grenoble Alpes University
January 11, 2030 - January 1, 2013Extension in Business & Management of Entertainment at UCLA Extension
January 11, 2030 - January 1, 2016Bachelor’s Degree in Social Communication (Advertising) at UNIP - Paulista University
January 11, 2030 - January 1, 2004Master’s in Marketing Engineering at IAE – Grenoble Alpes University
January 1, 2013 - December 31, 2025BA in Social Communication (Advertising) at UNIP – Paulista University
January 1, 2004 - December 31, 2025Business & Management of Entertainment at UCLA Extension
January 1, 2016 - December 31, 2025Master’s in marketing engineering at IAE – Grenoble Alpes University
January 1, 2011 - January 1, 2013BA Social Communication (Advertising) at UNIP – Paulista University
January 1, 2000 - January 1, 2004Business & Management of Entertainment at UCLA Extension
January 1, 2016 - January 1, 2016Business & Management of Entertainment at UCLA Extension
January 1, 2016 - December 31, 2016Master’s in Marketing Engineering at IAE – Grenoble Alpes University
January 1, 2013 - December 31, 2013BA Social Communication (Advertising) at UNIP – Paulista University
January 1, 2004 - December 31, 2004Qualifications
Extension in Business & Management of Entertainment
January 1, 2016 - September 13, 2025Master Degree in Marketing Engineering
January 1, 2013 - September 13, 2025Bachelor's Degree in Social Communication (Advertising)
January 1, 2004 - September 13, 2025Master's Degree in Marketing Engineering
January 11, 2030 - January 1, 2013Bachelor's Degree in Social Communication (Advertising)
January 11, 2030 - January 1, 2004Extension in Business & Management of Entertainment
January 1, 2016 - December 15, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Telecommunications, Education, Gaming, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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