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Hi, I’m Karolina — a multimedia journalist, writer, and content creator with 4+ years of experience in journalism, digital storytelling, and creative production. I love turning complex ideas into clear, engaging stories that connect with people. My work spans writing, copywriting, social media strategy, video and audio production, and postproduction. I’ve produced content for youth media charities, universities, startups, and editorial teams — supporting everything from outreach and PR to creative direction and audience engagement. Alongside journalism, I’ve developed strong skills in video editing, social media moderation, and digital communication, creating content that’s visually compelling and aligned with audience needs. I’m fluent in Adobe Creative Suite, DSLR workflows, and platforms like Instagram, TikTok, Facebook, and X, with a focus on storytelling that resonates. I’m passionate about creating content that not only looks good but connects with people. I’ve developed strong teamwork, leadership, and problem-solving skills that shape how I approach creative work. I enjoy collaborating with others, adapting to new challenges, and finding thoughtful ways to tell stories where creativity and purpose meet.…Hi, I’m Karolina — a multimedia journalist, writer, and content creator with 4+ years of experience in journalism, digital storytelling, and creative production. I love turning complex ideas into clear, engaging stories that connect with people. My work spans writing, copywriting, social media strategy, video and audio production, and postproduction. I’ve produced content for youth media charities, universities, startups, and editorial teams — supporting everything from outreach and PR to creative direction and audience engagement. Alongside journalism, I’ve developed strong skills in video editing, social media moderation, and digital communication, creating content that’s visually compelling and aligned with audience needs. I’m fluent in Adobe Creative Suite, DSLR workflows, and platforms like Instagram, TikTok, Facebook, and X, with a focus on storytelling that resonates. I’m passionate about creating content that not only looks good but connects with people. I’ve developed strong teamwork, leadership, and problem-solving skills that shape how I approach creative work. I enjoy collaborating with others, adapting to new challenges, and finding thoughtful ways to tell stories where creativity and purpose meet.

Karolina Janikova

Writer, Content Creator, Video Editor, +2

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Hi, I’m Karolina — a multimedia journalist, writer, and content creator with 4+ years of experience in journalism, digital storytelling, and creative production. I love turning complex ideas into clear, engaging stories that connect with people. My work spans writing, copywriting, social media strategy, video and audio production, and postproduction. I’ve produced content for youth media charities, universities, startups, and editorial teams — supporting everything from outreach and PR to creative direction and audience engagement. Alongside journalism, I’ve developed strong skills in video editing, social media moderation, and digital communication, creating content that’s visually compelling and aligned with audience needs. I’m fluent in Adobe Creative Suite, DSLR workflows, and platforms like Instagram, TikTok, Facebook, and X, with a focus on storytelling that resonates. I’m passionate about creating content that not only looks good but connects with people. I’ve developed strong teamwork, leadership, and problem-solving skills that shape how I approach creative work. I enjoy collaborating with others, adapting to new challenges, and finding thoughtful ways to tell stories where creativity and purpose meet.…Hi, I’m Karolina — a multimedia journalist, writer, and content creator with 4+ years of experience in journalism, digital storytelling, and creative production. I love turning complex ideas into clear, engaging stories that connect with people. My work spans writing, copywriting, social media strategy, video and audio production, and postproduction. I’ve produced content for youth media charities, universities, startups, and editorial teams — supporting everything from outreach and PR to creative direction and audience engagement. Alongside journalism, I’ve developed strong skills in video editing, social media moderation, and digital communication, creating content that’s visually compelling and aligned with audience needs. I’m fluent in Adobe Creative Suite, DSLR workflows, and platforms like Instagram, TikTok, Facebook, and X, with a focus on storytelling that resonates. I’m passionate about creating content that not only looks good but connects with people. I’ve developed strong teamwork, leadership, and problem-solving skills that shape how I approach creative work. I enjoy collaborating with others, adapting to new challenges, and finding thoughtful ways to tell stories where creativity and purpose meet.

Available to hire

Hi, I’m Karolina — a multimedia journalist, writer, and content creator with 4+ years of experience in journalism, digital storytelling, and creative production. I love turning complex ideas into clear, engaging stories that connect with people.

My work spans writing, copywriting, social media strategy, video and audio production, and postproduction. I’ve produced content for youth media charities, universities, startups, and editorial teams — supporting everything from outreach and PR to creative direction and audience engagement.

Alongside journalism, I’ve developed strong skills in video editing, social media moderation, and digital communication, creating content that’s visually compelling and aligned with audience needs. I’m fluent in Adobe Creative Suite, DSLR workflows, and platforms like Instagram, TikTok, Facebook, and X, with a focus on storytelling that resonates.

I’m passionate about creating content that not only looks good but connects with people. I’ve developed strong teamwork, leadership, and problem-solving skills that shape how I approach creative work. I enjoy collaborating with others, adapting to new challenges, and finding thoughtful ways to tell stories where creativity and purpose meet.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Czech

Fluent

English

Fluent

Work Experience

Freelance Journalist at Headliners (UK)

April 1, 2025 - Present

At Headliners (UK), a national youth journalism charity, I support the delivery of multimedia storytelling sessions that empower young people to find their voice through journalism, photography, podcasting, and film. Working as part of a dedicated team, I help facilitate creative sessions aimed at building confidence, self-expression, and personal development for young people facing complex barriers. I also support young people in navigating an increasingly complex media landscape, encouraging them to engage with current events, explore social issues, and develop a deeper understanding of the world around them through journalism.

Journalist at The Courier Newspaper

September 1, 2023 - September 1, 2024

As a Writer for The Courier Newspaper, I produce well-researched, engaging articles that inform the Newcastle University community about campus and city events. I develop story ideas, conduct thorough research using university and local archives, and write compelling content under tight deadlines. Collaborating closely with editors and sub-editors, I refine articles to maintain a consistent style and ensure content remains relevant and interesting to a diverse audience. I contribute fresh ideas to editorial meetings, helping shape coverage that reflects the wide-ranging interests of students and faculty. Through this role, I have enhanced my written communication skills, professionalism, and ability to work both independently and as part of a team while consistently delivering high-quality journalism that resonates with readers.

Marketing Intern and Content Creator at Northumbria Marketing Team

September 1, 2022 - September 1, 2023

As a Content Creator Intern for Northumbria University’s Marketing Team, I worked full-time across a range of creative and communication projects to support student engagement and promote university life. I created social media content - including graphics, short videos, and written posts - in line with the university’s in-house style, while also writing and publishing blog articles on topics relevant to the student community. I contributed to the development and filming of professional video content, using creative storytelling techniques to showcase student experiences, campus events, and achievements. I regularly attended events to film and photograph, and was trusted with independent projects thanks to strong collaboration and reliability. Throughout the internship, I used tools like Adobe Creative Suite, Procreate, Canva and other platforms to design impactful content that reflected the university’s brand identity. I also undertook training in copywriting (Jam Jar Studios), social media operations, caption writing, hashtag strategy (Northumbria) and colour theory (Udemy), further developing my marketing communication and visual design skills. This experience strengthened my ability to create engaging, audience-focused content in a fast-paced and professional environment.

Freelance Podcast Narrator at Po uši ve Skautu Czech podcast platform

May 1, 2024 - June 1, 2025

As a freelance podcast narrator, I record spoken versions of written articles for Po uši ve Skautu, an established Czech podcast platform, transforming written journalism into engaging audio storytelling. My work involves delivering clear, expressive narration, applying voice modulation and pacing techniques to maintain listener interest and convey each piece’s tone and message effectively. I’ve developed strong skills in voice control, precise script reading, and ensuring smooth, high-quality recordings. In addition to narrating, I also edit audio segments to enhance technical clarity, working primarily with Adobe Audition and Audacity. This role has strengthened my ability to engage audiences through voice alone, enhanced my technical understanding of audio production, and fueled my passion for delivering news and stories in accessible formats.

Volunteer Scout Leader at SCOUT ASSOCIATION

January 1, 2014 - Present

Organized scout meetings, activities, and camping trips for all age groups; facilitated skill-building exercises; mentored scouts to achieve personal goals. Co-organized district and regional scouting events to foster community spirit and develop leadership skills.

Writer & Editorial Staff at Skauting Magazine

February 1, 2022 - March 1, 2025

As a Magazine Writer and Editorial Team Member at Skauting, I contributed to the creation of written content and the overall direction of an educational print and digital magazine over nearly three years. I researched and wrote articles, columns, and feature stories that aimed to inform, inspire, and support readers in their learning and development. I participated in editorial planning meetings, helped shape upcoming issues, and contributed to long-term thematic direction. As part of the editorial team, I conducted interviews, verified sources, and actively engaged in peer feedback and review processes to ensure the clarity, accuracy, and educational value of each piece. This experience strengthened my skills in journalism, editorial collaboration, and long-form storytelling while giving me the opportunity to shape a publication that supported accessible, high-quality educational content.

Crowdfunding Campaign Coordinator at (Freelance)

August 1, 2023 - January 1, 2024

Supported an independent author in successfully raising funds to publish her book through the crowdfunding platform HITHIT. Acting as a solo strategist, I guided the author through key aspects of the campaign, including PR, social media planning, and marketing outreach. I advised on audience targeting, platform messaging, and promotional tactics to increase reach and engagement. I worked closely with the author to shape the narrative, structure the campaign, and ensure alignment with crowdfunding best practices. The campaign exceeded its funding goal and enabled the successful production of the book. This role strengthened my strategic thinking, communication skills, and ability to guide projects to successful outcomes in a freelance capacity.

PR and Social Media Coordinator at Skauting Magazine

March 1, 2023 - May 1, 2025

Alongside writing for Skauting Magazine, I also took on the role of PR and Social Media Coordinator, where I supported the delivery of comprehensive PR and social media activities to promote the magazine’s content and maintain ongoing audience engagement. Working as part of a small team, I helped develop and execute PR plans, strategically selecting articles for promotion across various platforms to ensure continuous visibility. I designed and created engaging social media content - including posts, infographics, and videos - to effectively highlight magazine articles and foster active discussions. I managed social media channels by responding to inquiries and building strong relationships with readers and stakeholders. In addition, I provided guidance and support to the team to ensure smooth coordination and successful implementation of PR strategies.

Social Media Content Creator and Marketing Intern at Vision Accountants

March 1, 2024 - June 1, 2024

As a Content Creator and Marketing Intern at Vision Accountants, I contributed to the creation of multimedia content that supported marketing campaigns and helped build brand awareness. Working closely with the founder and team, I helped plan, storyboard, and film engaging videos, guiding them through scripting and the filming process. I took responsibility for post-production, editing video and audio using Adobe software and social media tools, while also advising on captions and hashtag strategies to maximise audience engagement. I assisted in developing video concepts informed by social media trends and algorithms, ensuring our content was interactive and consistent with the company’s brand across platforms. Additionally, I supported website enhancement efforts to improve user experience and engagement. This experience strengthened my creativity, technical skills, and understanding of digital marketing strategies aimed at reaching and growing audiences.