Karolina Loboda

Available to hire

Hi, I’m Karolina Loboda, a Creative Director and Brand Designer with over 20 years of industry experience.

About

Hi, I’m Karolina Loboda, a Creative Director and Brand Designer with over 20 years of industry experience. I believe in timeless design that creates meaningful impact and endures in the hearts and minds of audiences for years to come.

I’ve led the development and execution of creative work for notable brands including Lululemon, Canada Goose, INK Entertainment, and Minto Communities. I work independently, partnering with clients on lifestyle and hospitality branding, emphasizing simplicity, craftsmanship, and strategic clarity. I’m currently seeking new opportunities across brand identity, campaigns, and creative direction.

  • Joined August 2025

Skills· 1

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Travel & Hospitality
  • Other

More experts in Toronto, Canada

Projects · 6

Archive Events is a new Toronto-based event company that crafts immersive experiences rooted in nostalgia and storytelling. With a vision to bridge the past and present, they approached me to create a brand identity that felt timeless, intentional, and quietly bold—just like the events they produce.

To develop a complete brand identity for a start-up event company that wanted to avoid the usual trends of the events industry. The goal was to build something emotionally resonant and iconic from the start—an identity that could evolve with them while making a strong first impression with early clientele and partners.

I began with deep immersion into their ethos: drawing inspiration from archival forms, vintage cues, and the tension between eras. The final identity features a bespoke logomark and icon—a split symbol that reflects duality: past/present, ephemeral/timeless, memory/experience.
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ARCHIVEEVENTS.CA

Archive Events
  • Brand Designer
  • Creative Director
  • Web Designer

Inspired by a nostalgic appreciation of the past but committed to expressing a thoroughly modern sensibility, Biko Jewelry needed a new visual identity to appeal to a style-conscious, 20-something clientele. I crafted a cohesive brand identity with a nuanced typeface for the simple four-lettered name, featuring a custom-reduced ‘b’ and a hand-drawn ‘i’ to balance elegance and modernity.

The accompanying symbol, combining crown and feather imagery, nods to traditional ornamentation while presenting a starkly modern black-and-white aesthetic. The website and look books I designed continue this theme with clean lines and minimalist layouts, creating an engaging presence. The tagline “Modern Nostalgia” encapsulates Biko’s blend of past and present, while the thoughtfully designed packaging provides a luxurious unboxing experience, ensuring a unified and compelling brand appeal.
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https://www.twine.net/signin

Biko Jewelry
  • Brand Designer
  • Creative Director
  • Web Designer

Vinny is a cool, new restaurant and vinyl bar on King Street by INK Entertainment—where shared plates and spinning records set the tone for unforgettable nights. The concept blends a laid-back, soulful energy with elevated design, sound, and cuisine.

I was brought on to develop the name, brand strategy, visual identity, and full collateral system, rooted in flow, flavour, and connection. The custom wordmark fuses retro soul with modern sophistication, while the icon subtly echoes the tactile spin of a vinyl record—clean, effortless, and cool.

Tagline: Your Night Starts and Ends Here.
MINDSPARKLE FEATURE
APPLIED ARTS MAGAZINE FEATURE
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vinnytoronto.com

Vinny Restaurant + Vinyl Bar
  • Brand Designer
  • Brand Strategist
  • Creative Director

Beso, meaning “kiss” in Spanish, is a sultry new restaurant by INK Entertainment—infused with Latin spirit and modern sensuality. Flirtatious, fiery, and full of flavour, Beso by Patria delivers a bold Spanish dining experience in the heart of Toronto’s King West.

I was brought on to develop the name, brand strategy, and visual identity. The custom wordmark transforms each letter into a metaphor for a dinner guest, turning the name into a layered story of connection and chemistry. The icon captures a moment suspended in time, the magnetic tension just before a kiss. Abstract yet expressive, it hints at lips, heat, and desire, inviting interpretation while striking a balance between playfulness and sophistication. The brand’s signature palette, a flirtatious red paired with blush pink, was chosen to evoke both passion and tenderness, reflecting the emotion of a kiss and the vibrancy of Spanish culture. Together, they express Beso’s duality: bold yet soft, modern yet timeless. A Brand Standards Guide was developed for INK’s in-house team to ensure seamless rollout across all channels, preserving the spirit of the brand through launch and beyond.

Tagline: A KISS OF SPAIN IN EVERY BITE
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Interior Nivek Remas
Photography Paula Wilson

Beso Restaurant
  • Brand Designer
  • Brand Strategist
  • Creative Director

Amuse Catering is a boutique Toronto-based luxury catering brand that transforms dining into an artful experience. Rooted in the belief that food should delight every sense, Amuse creates bespoke menus and tablescapes that merge culinary craftsmanship with elegant design.
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I developed the brand strategy, visual identity, and collateral to express its refined yet soulful essence, balancing minimal elegance with organic warmth. The typographic wordmark, with its extended spacing, evokes a long table, while the letterforms convey quality and luxury. The icon symbolizes an abstract tablescape, capturing the artistry and harmony at the heart of the Amuse experience.

Eat Beautifully.
amusecatering.ca

Amuse Catering
  • Brand Designer
  • Creative Director

Lauren Walker Lee (LWL) is a personal stylist with a sharp, editorial point of view, curating wardrobes with intention, confidence, and ease. The identity is designed to feel fashion-forward yet timeless. A bold, high-contrast wordmark makes her name the hero, clean, commanding, and immediately credible. The LWL monogram functions like a designer stamp: built from her initials, the repetition of the L creates a refined symmetry in a crisp, geometric form, minimal, memorable, and unmistakably hers.
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laurenwalkerlee.com

Lauren Walker Lee Branding
  • Brand Designer
  • Creative Director

Work experience

Creative Director · Community AgencyFeb 2022 – Aug 2022 · 7 mos

Directed creative work for lifestyle branding; delivered campaigns and identities.

Creative Director · KL Design StudioJan 2020 – Present · 6 yrs 11 mos

Leads creative direction and brand work for clients, focusing on lifestyle branding with an emphasis on simplicity, craftsmanship, and strategic clarity.

Creative Director · The White RoomJan 2007 – Dec 2020 · 14 yrs

Led creative direction from 2007 to 2020, overseeing brand identity projects and campaigns.

Education

Graphic Design · Sheridan College1999 – 2001
Honors Graduate · Sheridan College1998
Art & Art History · University of Toronto2030 – 2026

Certifications and awards

Coupe Magazine Award2030 – 2026
Graphis Award2030 – 2026
Applied Arts Magazine Award2030 – 2026
RGD Design At Work2030 – 2026

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