Karolin Rutkowska

Developed visual communication for a fashion brand specializing in tights and socks, including packaging, catalogues, POS materials, displays, advertising, and seasonal collection assets. Created patterns and graphics aligned with seasonal trends and brand visual direction. Developed visual concepts across products, packaging, and retail environments. Prepared production-ready artwork and coordinated projects with printers and suppliers. Participated in campaign photoshoots and developed visual communication for new collections.

Led and coordinated branding, packaging, and communication projects for fashion, beauty, and premium lifestyle brands. Developed creative concepts and delivered creative direction and visual consistency. Coordinated collaboration with designers, clients, printers, suppliers, and production partners; managed projects from brief and concept through design, production preparation, and implementation. Created creative concepts and visual direction for Indigo Professional, Indigo Skin Lab, and Hedonista. Developed key visuals, campaigns, and promotional materials for digital and physical touchpoints. Designed packaging, social media assets, and digital advertising for Meta and Google Ads; collaborated with marketing, sales, and production teams to ensure consistent brand communication and execution.