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Senior Brand Designer with 15+ years of experience across branding, identity, packaging, fashion, beauty, and premium lifestyle. Combines strategic thinking and creative direction with hands-on design and production expertise, leading projects from concept through implementation across physical and digital touchpoints. Founded and directed creative work at OBECNIE and OBECNIE INDIGO, coordinating branding, packaging, communication, and visual consistency for fashion/beauty/lifestyle brands. Experienced in sustainable and CSR-focused communication, material and finishing research, and translating complex topics into clear brand narratives and visuals.…Senior Brand Designer with 15+ years of experience across branding, identity, packaging, fashion, beauty, and premium lifestyle. Combines strategic thinking and creative direction with hands-on design and production expertise, leading projects from concept through implementation across physical and digital touchpoints. Founded and directed creative work at OBECNIE and OBECNIE INDIGO, coordinating branding, packaging, communication, and visual consistency for fashion/beauty/lifestyle brands. Experienced in sustainable and CSR-focused communication, material and finishing research, and translating complex topics into clear brand narratives and visuals.

Karolin Rutkowska

UI Designer, UX Designer, Graphic Designer, +2

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Senior Brand Designer with 15+ years of experience across branding, identity, packaging, fashion, beauty, and premium lifestyle. Combines strategic thinking and creative direction with hands-on design and production expertise, leading projects from concept through implementation across physical and digital touchpoints. Founded and directed creative work at OBECNIE and OBECNIE INDIGO, coordinating branding, packaging, communication, and visual consistency for fashion/beauty/lifestyle brands. Experienced in sustainable and CSR-focused communication, material and finishing research, and translating complex topics into clear brand narratives and visuals.…Senior Brand Designer with 15+ years of experience across branding, identity, packaging, fashion, beauty, and premium lifestyle. Combines strategic thinking and creative direction with hands-on design and production expertise, leading projects from concept through implementation across physical and digital touchpoints. Founded and directed creative work at OBECNIE and OBECNIE INDIGO, coordinating branding, packaging, communication, and visual consistency for fashion/beauty/lifestyle brands. Experienced in sustainable and CSR-focused communication, material and finishing research, and translating complex topics into clear brand narratives and visuals.

Available to hire

Senior Brand Designer with 15+ years of experience across branding, identity, packaging, fashion, beauty, and premium lifestyle. Combines strategic thinking and creative direction with hands-on design and production expertise, leading projects from concept through implementation across physical and digital touchpoints.

Founded and directed creative work at OBECNIE and OBECNIE INDIGO, coordinating branding, packaging, communication, and visual consistency for fashion/beauty/lifestyle brands. Experienced in sustainable and CSR-focused communication, material and finishing research, and translating complex topics into clear brand narratives and visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Senior Graphic Designer at OBECNIE INDIGO NAILS

January 1, 2024 - Present

Developed visual communication for a fashion brand specializing in tights and socks, including packaging, catalogues, POS materials, displays, advertising, and seasonal collection assets. Created patterns and graphics aligned with seasonal trends and brand visual direction. Developed visual concepts across products, packaging, and retail environments. Prepared production-ready artwork and coordinated projects with printers and suppliers. Participated in campaign photoshoots and developed visual communication for new collections.

Senior Brand & Visual Designer at OBECNIE ID LAB

January 1, 2023 - December 31, 2023

Founder & Creative Director at OBECNIE ID CREATIVES

January 1, 2022 - December 31, 2023

Led and coordinated branding, packaging, and communication projects for fashion, beauty, and premium lifestyle brands. Developed creative concepts and delivered creative direction and visual consistency. Coordinated collaboration with designers, clients, printers, suppliers, and production partners; managed projects from brief and concept through design, production preparation, and implementation. Created creative concepts and visual direction for Indigo Professional, Indigo Skin Lab, and Hedonista. Developed key visuals, campaigns, and promotional materials for digital and physical touchpoints. Designed packaging, social media assets, and digital advertising for Meta and Google Ads; collaborated with marketing, sales, and production teams to ensure consistent brand communication and execution.

Founder & Creative Director at ALBÉA GROUP | CSR

January 1, 2022 - December 31, 2023

CSR and sustainability communication within the beauty packaging industry, translating complex topics into clear brand narratives and visual communication. Developed communication initiatives focused on circular economy, responsible design, employee engagement, and sustainable development. Led and coordinated packaging and product development projects for fashion/beauty/lifestyle brands. Conducted material research and development of product and packaging concepts, selecting materials, technologies, and finishes based on aesthetics, functionality, and cost. Coordinated collaboration with suppliers, manufacturers, and production partners.

Design Studio Asymmetric | Creative Art Director at Design Studio Asymmetric

January 1, 2015 - January 1, 2022

Senior Graphic Designer & Illustrator at MEET Publishing

January 1, 2014 - December 31, 2019

Senior Graphic Designer at Marilyn N

January 1, 2012 - December 31, 2015

Journalist (Freelance) at Promedia Publishing House / Freelance Journalist

January 1, 2012 - January 1, 2022

Reported on international fashion trade fairs and analyzed brands and industry developments. Conducted trend research and interviews with fashion industry professionals, translating market and trend insights into editorial content. Produced graphic design and illustration for licensed publishing and lifestyle products. Developed layouts, typography, illustrations, and visual systems aligned with international brand guidelines; adapted brand visual languages across different formats and products. Prepared production-ready artwork and collaborated with prepress and production teams to ensure print quality. Selected brands: Disney, LEGO, DreamWorks, Mattel, Viacom. Led studio operations and coordinated branding, packaging, and visual communication projects; managed projects from brief and creative concept through production and implementation, providing art direction and ensuring visual consistency.