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Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations. Proven success leading company rebrands, improving SEO visibility, increasing lead volume and quality, and executing full-funnel marketing strategies across paid, organic, and content channels. Known for combining data-informed decision making with strong execution, clear communication, and cross-functional collaboration.…Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations. Proven success leading company rebrands, improving SEO visibility, increasing lead volume and quality, and executing full-funnel marketing strategies across paid, organic, and content channels. Known for combining data-informed decision making with strong execution, clear communication, and cross-functional collaboration.

Karolina Siwiec

Growth Marketer, Product Marketer, Marketing Strategist, +3

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Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations. Proven success leading company rebrands, improving SEO visibility, increasing lead volume and quality, and executing full-funnel marketing strategies across paid, organic, and content channels. Known for combining data-informed decision making with strong execution, clear communication, and cross-functional collaboration.…Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations. Proven success leading company rebrands, improving SEO visibility, increasing lead volume and quality, and executing full-funnel marketing strategies across paid, organic, and content channels. Known for combining data-informed decision making with strong execution, clear communication, and cross-functional collaboration.

Available to hire

Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations. Proven success leading company rebrands, improving SEO visibility, increasing lead volume and quality, and executing full-funnel marketing strategies across paid, organic, and content channels. Known for combining data-informed decision making with strong execution, clear communication, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Rhino Networks

March 1, 2022 - Present

Led the company-wide rebrand and full website redesign from strategy to execution. Increased lead volume by 50% and marketing-qualified leads (MQLs) by 24.64% through improved campaign strategy and funnel alignment. Planned, launched, and optimized paid campaigns across Google and LinkedIn for demand generation and retargeting. Authored a 30-page IT Buyer’s Guide used as a core mid-funnel sales enablement asset. Improved SEO keyword rankings locally and nationally; developed brand guidelines to standardize tone and visuals across marketing channels.

Project Coordinator at Belfor Property Restoration

March 2, 2020 - May 31, 2021

Coordinated 35+ active restoration projects simultaneously, managing schedules and stakeholders. Worked within a regulated, service-based environment requiring accuracy and client trust.

Influencer Campaign Manager at Social Proof

June 1, 2021 - September 30, 2022

Managed influencer campaigns and content-only campaigns across TikTok and Instagram using client-allocated budgets. Coordinated creator outreach, content approvals, and feedback to improve engagement.