Karolina Siwiec
Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations.
About
Performance-focused Marketing Manager with 5 years of experience driving lead generation, brand growth, and digital performance for service based and B2B organizations. Proven success leading company rebrands, improving SEO visibility, increasing lead volume and quality, and executing full-funnel marketing strategies across paid, organic, and content channels. Known for combining data-informed decision making with strong execution, clear communication, and cross-functional collaboration.
- 6 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
More experts in Vancouver, Canada
Work experience
Led the company-wide rebrand and full website redesign from strategy to execution. Increased lead volume by 50% and marketing-qualified leads (MQLs) by 24.64% through improved campaign strategy and funnel alignment. Planned, launched, and optimized paid campaigns across Google and LinkedIn for demand generation and retargeting. Authored a 30-page IT Buyer’s Guide used as a core mid-funnel sales enablement asset. Improved SEO keyword rankings locally and nationally; developed brand guidelines to standardize tone and visuals across marketing channels.
Managed influencer campaigns and content-only campaigns across TikTok and Instagram using client-allocated budgets. Coordinated creator outreach, content approvals, and feedback to improve engagement.
Coordinated 35+ active restoration projects simultaneously, managing schedules and stakeholders. Worked within a regulated, service-based environment requiring accuracy and client trust.
Education
Certifications and awards
Hire Karolina Siwiec today
Post a job and invite Karolina, or contact them directly. No hidden commission.