Worked with the wider development team to design and implement website content and SEO strategies. Led branding initiatives, including logo design and brand asset creation, to support marketing campaigns.

Marketing Strategist at Switchhoo

January 1, 2022 - January 1, 2023

Planned and executed marketing strategy for a Rent Tech startup. Created online marketing assets and supported digital campaign execution.

Marketing & Brand Lead (Digital Campaigns) at Kempinski Hotels

January 1, 2023 - Present

Coordinated digital campaigns for the GHA Discovery loyalty program across 800+ hotels globally. Managed agency relationships and cross-market campaigns; translated complex loyalty mechanics into compelling brand narratives for guests and B2B partners.

Lead Social Media Content Strategist at Kempinski Hotels

January 1, 2023 - Present

Lead social media content strategy for the loyalty programme. Produced and managed digital content for Instagram and Meta platforms, maintaining premium luxury brand standards. Collaborated with content agencies on campaigns shoots and content production across European markets. Translated complex brands stories into visual and written content.

Content Creator / Freelance Studio Lead at Karo Creative (Freelance Studio)

January 1, 2025 - Present

Shoot and edited short-form video content for brand clients across Instagram and TikTok. Produced luxury lifestyle and brand videos using Adobe Premiere Pro, Cap Cut, and iMovie. Developed full content workflows from creative concept to final edits. Used AI tools including Canva AI and ChatGPT to accelerate content.

Social Media & Digital Marketing Specialist at Switchoo

January 1, 2021 - December 31, 2022

Developed social media content and digital marketing assets for a fast-growing tech startup. Supported short-form content production and online campaign execution.

Social Media Coordinator at Höörs Gästgifvaregård

January 1, 2020 - December 31, 2021

Managed and grew social media presence to 10k followers across Facebook and Instagram. Created and edited video content for campaigns and brand promotions. Executed email marketing and developed content calendars for hospitality brand storytelling.

Education

Bachelor of Business Administration at Hotel Institute Montreux

January 1, 2017 - January 1, 2020

Certificate in Hotel Industry Analytics (CHIA) at LVMH / CHIA

January 1, 2020 - January 1, 2022

Coursework at Northwood University

January 1, 2022 - January 1, 2023

Certificate Programs at eCornell University / American Hotel & Lodging Association

January 1, 2023 - December 31, 2023

Hotel Institute Montreux – Hotel Management at Hotel Institute Montreux

January 1, 2017 - December 31, 2020

Northwood University at Northwood University

January 1, 2022 - December 31, 2023

eCornell University – Brand Strategy / Digital Marketing at eCornell University

January 1, 2022 - December 31, 2023

LV MH American Hotel & Lodging Association – Brand Strategy, Social Media Strategy, Digital Campaigns at LVMH / American Hotel & Lodging Association

January 1, 2022 - December 31, 2023