I'm a creative producer and storyteller who loves turning ideas into clear, engaging content across digital, print, video, and audio. Right now, I'm leading projects at Löytö Studio where I get to wear a lot of hats, from shaping concepts and training teams to making sure everything runs smoothly and looks great in the end. What really drives me is the mix of creativity and getting things done. I'm the kind of person who jumps in to bring fresh brand launches, a video series, or a social media campaign to life, making sure the story lands and the work connects.…

Karri Heiskanen

I'm a creative producer and storyteller who loves turning ideas into clear, engaging content across digital, print, video, and audio. Right now, I'm leading projects at Löytö Studio where I get to wear a lot of hats, from shaping concepts and training teams to making sure everything runs smoothly and looks great in the end. What really drives me is the mix of creativity and getting things done. I'm the kind of person who jumps in to bring fresh brand launches, a video series, or a social media campaign to life, making sure the story lands and the work connects.…

Available to hire

I’m a creative producer and storyteller who loves turning ideas into clear, engaging content across digital, print, video, and audio. Right now, I’m leading projects at Löytö Studio where I get to wear a lot of hats, from shaping concepts and training teams to making sure everything runs smoothly and looks great in the end. What really drives me is the mix of creativity and getting things done. I’m the kind of person who jumps in to bring fresh brand launches, a video series, or a social media campaign to life, making sure the story lands and the work connects.

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Language

Finnish
Fluent
English
Fluent
Swedish
Advanced
French
Beginner
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Creative Designer & Producer at Löytö Studio Oy
April 1, 2024 - Present
Leading various creative projects, ensuring quality and strategy throughout.
Creative Producer at Löytö Studio
April 1, 2024 - Present
Art Direction · Brand Development · Branding & Identity · Concept Development · Creative Concept Design · Creative Strategy · Digital Marketing · Entrepreneurship · Marketing Communications · Marketing Strategy · Photography · Social Media Marketing · Typography · Video Production · Visual Design
Freelance Designer & Producer
May 1, 2023 - Present
Worked with multiple clients to deliver creative solutions.
Head of Branding at Menestystarinat Oy
October 1, 2020 - April 1, 2023
Oversaw branding initiatives to enhance market presence.
Head of Branding, COO at Menestystarinat Oy
October 1, 2020 - April 30, 2023
Working to create and design communicatable representations of brand identity and essence. Staying passionate about memorable, effective, and aesthetically pleasing branding that resonates – whilst making sure that marketing stays effective. Brand development, marketing narrative and concept design for people, products & companies. Also, TCB as the COO of the best GD marketing team IMHO. Working to create and design communicatable representations of brand identity and essence. Staying passionate about memorable, effective, and aesthetically pleasing branding that resonates – whilst making sure that marketing stays effective.
Art Director at Unfair Lean Marketing
August 1, 2019 - February 29, 2020
Art Director in charge of visual conceptions, project perfection and client objections. Work weeks included lean sprints and team meetings with occasional applause breaks after final presentations.
Art Director at Grano Oy
September 1, 2017 - April 30, 2019
Started as a member of the newly founded Retail & Creative team, in charge of visual and concept design for dedicated clients. Working closely with in-house sales teams and their clientele.
AD / Digital Media Content at Suomen Messut Osuuskunta
June 1, 2015 - December 31, 2016
In charge of the design and production of all digital media content at Messukeskus in Helsinki, with over hundred events, thousands of exhibitors and 1,1 million visitors a year. Working on streamlining the production process for the digital signage system and increasing profitability by ad space usage – emphasis on developing the in-house production capabilities. I enjoyed the added bonus of switching between design work and hands-on production, as a part of a tight-knit group of professionals.
Graphic Designer at Standiman Oy
November 1, 2013 - May 31, 2015
The design and production of all event signage for Messukeskus Expo and Convention Centre in Helsinki, hosting over a 100 events and 1,1 million visitors a year. I have been in charge of streamlining the production process for the newly adopted digital signage system for Messukeskus with emphasis on increasing profitability by ad space usage. In addition, managing local and foreign exhibitor clients with their direct and digital marketing, stand design and large format production needs. Experience in amending and improving plans to frequently changing requirements for a diverse client base and motivated by the chance of expanding my responsibilities.
Art Director at Adplus Oy
July 1, 1998 - October 30, 2013
In charge of design, production and clients for specific projects. Steered the company profile towards marketing solutions with a design edge. Projects mainly web-based with offshoots in print and video production. The addition of Adplus Consulting to the line-up helped us branch out and provide strategic solutions. Planning and seeing through print and digital design projects for own clients. Developing web design as a company deliverable and heading service design projects. Taking part in planning client marketing communications. Started working right out of high school, apprenticing commercial graphic design and soon taking on own projects. In charge of developing the office workflow of sketching, copy/paste layouts and reprography to include Apple GUI work stations, DTP software and raster editors.

Education

Commercial graphic design at Institute of Marketing
January 1, 2002 - January 1, 2004
Apprenticeship at Adplus Oy Advertising Agency
January 1, 1998 - January 1, 2003
Graduate at Upper Secondary School of Performing Arts
January 1, 1994 - January 1, 1997
Comprehensive school at The English School of Helsinki
January 1, 1985 - January 1, 1994

Qualifications

CEFR / EF SET English / C2 Proficient
March 1, 2024 - March 1, 2024
http://cert.efset.org/tGjqxq

Industry Experience

Retail, Computers & Electronics, Education, Energy & Utilities, Financial Services, Healthcare, Manufacturing, Media & Entertainment, Non-Profit Organization, Real Estate & Construction, Telecommunications, Transportation & Logistics, Software & Internet, Travel & Hospitality, Wholesale & Distribution, Professional Services
    Video, audio, digital & print
    I’ve been making things for a long time. Videos, podcasts, print, web, you name it. Not just designing, but shaping the whole: idea, execution, and everything in between. Over the years, I’ve learned what works, what doesn’t, and how to keep things moving even when budgets are tight and timelines tighter. Clients need more than a single asset. They want someone who can see how the pieces fit together: how a poster leads to a landing page, how a short video becomes part of a brand’s voice, how the tone of a podcast intro sets the mood for an entire campaign. What does the campaign say? I’ve done this enough to trust my gut, but also know when to question it. Tools change, trends shift. But the goal stays the same: make something that cuts through, that feels real, and that actually works. video audio digital print design creative…
    Brand design
    Brand design sits at the heart of what I do—it’s where strategy meets story and where meaning takes shape. For me, it’s never just about logos or color palettes (though I love a good kerning moment); it’s about finding the deeper narrative that gives a brand its voice, its presence, its reason to be. I believe that behind every strong brand is a story worth telling—and retelling. When that story is clear, everything else flows. Marketing becomes more than noise, communication connects instead of confuses, and design stops being decoration and starts being direction. In short: no brand story, no glory. branddesign branding brand…
    Content creation
    Content creation, for me, is how ideas take shape, how brands find their voice, and how audiences start to care. Whether it’s a video, a photo, a sentence or a soundbite, I see content as the living, breathing layer of a brand’s identity. The part that moves, speaks, reacts, and reaches out. I’ve always been drawn to helping clients tell their stories in ways that feel real, intentional, and alive. Good content isn’t just filler. It’s the fuel. It builds connection, earns trust, and opens doors. And when it’s done right, it doesn’t just tell a story. It starts a conversation. Because in the end, it’s not just about creating content. It’s about creating context. contentcreation contentcreator content…