I am Karina Sayuri Akiba, a graphic designer specializing in branding, digital design, UI, and illustration. I craft cohesive brand identities and user-centered interfaces for fashion, beauty, and consumer brands, blending aesthetics with usability. I have hands-on experience with Salesforce, Klaviyo, Shopify, and email marketing journeys, designing marketing assets and campaigns that balance creativity with performance. I have contributed to campaigns for Grupo Boticário and other brands, designing banners, landing pages, motion graphics, and Instagram style guides. I enjoy collaborating across teams to translate brand visions into compelling visuals and intuitive user experiences.…

Karina Sayuri Akiba

I am Karina Sayuri Akiba, a graphic designer specializing in branding, digital design, UI, and illustration. I craft cohesive brand identities and user-centered interfaces for fashion, beauty, and consumer brands, blending aesthetics with usability. I have hands-on experience with Salesforce, Klaviyo, Shopify, and email marketing journeys, designing marketing assets and campaigns that balance creativity with performance. I have contributed to campaigns for Grupo Boticário and other brands, designing banners, landing pages, motion graphics, and Instagram style guides. I enjoy collaborating across teams to translate brand visions into compelling visuals and intuitive user experiences.…

Available to hire

I am Karina Sayuri Akiba, a graphic designer specializing in branding, digital design, UI, and illustration. I craft cohesive brand identities and user-centered interfaces for fashion, beauty, and consumer brands, blending aesthetics with usability. I have hands-on experience with Salesforce, Klaviyo, Shopify, and email marketing journeys, designing marketing assets and campaigns that balance creativity with performance.

I have contributed to campaigns for Grupo Boticário and other brands, designing banners, landing pages, motion graphics, and Instagram style guides. I enjoy collaborating across teams to translate brand visions into compelling visuals and intuitive user experiences.

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Language

Portuguese
Fluent
English
Intermediate
Japanese
Intermediate
Spanish; Castilian
Beginner

Work Experience

Graphic Designer at ADFIX
October 6, 2025 - Present
Experienced in digital ads (Google, Meta), Shopify, Klaviyo email campaigns, and brand identity. Skilled in creating high-performing assets for fashion and beauty brands, balancing creativity with conversion goals.
Senior Designer - CRM at Grupo Boticário
January 1, 2016 - November 7, 2025
Proficient in Salesforce and UI design for email marketing journeys, ensuring effective communication and engagement for brands like Truss, Vult and O Boticário.
Junior Designer - E-commerce at Grupo Boticário
January 1, 2021 - January 1, 2021
Designed banners, landing pages, and website UI to enhance digital experiences for beauty brands.
Assistant Designer - E-commerce at Grupo Boticário
January 1, 2018 - January 1, 2018
Provided design support for e-commerce projects, assisting in the creation of banners, landing pages, and website UI.
Assistant Designer - E-commerce at Grupo Boticário
January 1, 2016 - January 1, 2016
Supported premium fashion e-commerce projects by helping create banners and email marketing designs.
Intern Designer at Shop2gether
May 1, 2015 - July 31, 2016
Assisted the team by editing videos and designing materials for internal use; gained experience with Articulate for e-learning and training materials.
Designer at FAZESP - Secretary of Finance of the State of Sao Paulo
January 1, 2012 - January 1, 2012
Volunteered as a designer for an academic magazine, assisting with layout design and visual formatting.
Designer at Studio Grid FEBASP
January 1, 2012 - January 1, 2012
Freelance Designer; assisted the US team in creating email marketing campaigns and social media content.
Designer at maffia.io
January 1, 2020 - January 1, 2020
Developed the brand's Instagram style guide, refreshed the logo, and designed website banners.
Designer at O Boticário USA
January 1, 2020 - January 1, 2020
Created motion graphics assets for the Hidramais brand campaign, including image treatment.
Illustrator at Citrine Concept Jewelry
January 1, 2015 - January 1, 2015
Created illustrations for children's content, designed motion graphics assets, and developed logos.
Designer - CRM at ADFIX USA
January 1, 2021 - December 31, 2024
Mid-level designer - CRM; Experienced in email marketing strategies, campaign creation, and HTML email development.
Junior Designer - E-Commerce
January 1, 2018 - December 31, 2021
Specialized in designing banners, landing pages, and website UI to enhance digital experiences for beauty brands.
Assistant Designer - E-Commerce
January 1, 2016 - December 31, 2018
Provided design support for e-commerce projects, assisting in the creation of banners, landing pages, and website UI.
Intern - Design at Shop 2GetHer
January 1, 2013 - December 31, 2014
Assisted the team by editing videos and designing materials for internal use. Gained experience using Articulate software for e-learning and training materials.
Designer - Freelance at Studio Grid FEBASP
January 1, 2021 - December 31, 2022
Assisted the US team in creating email marketing campaigns and social media content.
Illustrator at Mosquito Project
January 1, 2015 - December 31, 2015
Interests illustration, music, cinema, photography, travel, comedy.

Education

Bachelor of Graphic Design at Centro Universitário Belas Artes de São Paulo
January 1, 2011 - December 31, 2014
UX Theory and Practice at Centro Universitário Belas Artes de São Paulo
February 1, 2020 - November 7, 2025
Bachelor of Graphic Design at Centro Universitário Belas Artes de São Paulo
January 1, 2011 - December 31, 2014

Qualifications

UX Theory and Practice
February 1, 2020 - June 3, 2026
UX Theory and Practice
February 1, 2020 - June 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Consumer Goods