I'm a detail-oriented music professional with 5+ years of experience across artist services, content creation, project management, and music production. I excel at coordinating campaigns, managing social media, and supporting artists with release strategies, marketing rollouts, and day-to-day operations. I have a strong understanding of digital distribution and music royalty processes, informed by a background in both creative production and artist support. Currently pursuing a Master of Music Management at the Australian Institute of Music (Melbourne), I lead full-cycle release campaigns for independent artists and small brands, work with clients on creative production, and help optimize metadata, DSP distribution, and analytics. I thrive in collaborative, deadline-driven environments and enjoy turning strategic ideas into tangible results.

Ruben II A. Kasala

I'm a detail-oriented music professional with 5+ years of experience across artist services, content creation, project management, and music production. I excel at coordinating campaigns, managing social media, and supporting artists with release strategies, marketing rollouts, and day-to-day operations. I have a strong understanding of digital distribution and music royalty processes, informed by a background in both creative production and artist support. Currently pursuing a Master of Music Management at the Australian Institute of Music (Melbourne), I lead full-cycle release campaigns for independent artists and small brands, work with clients on creative production, and help optimize metadata, DSP distribution, and analytics. I thrive in collaborative, deadline-driven environments and enjoy turning strategic ideas into tangible results.

Next availability:
February 9, 2026

I’m a detail-oriented music professional with 5+ years of experience across artist services, content creation, project management, and music production. I excel at coordinating campaigns, managing social media, and supporting artists with release strategies, marketing rollouts, and day-to-day operations. I have a strong understanding of digital distribution and music royalty processes, informed by a background in both creative production and artist support.

Currently pursuing a Master of Music Management at the Australian Institute of Music (Melbourne), I lead full-cycle release campaigns for independent artists and small brands, work with clients on creative production, and help optimize metadata, DSP distribution, and analytics. I thrive in collaborative, deadline-driven environments and enjoy turning strategic ideas into tangible results.

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Language

English
Fluent

Work Experience

Independent Music Artist / Music Manager / Social Media Manager / Content Creator at L!FE
January 1, 2021 - Present
Led full-cycle music release campaigns, managing DSP distribution, metadata preparation, scheduling, and post-release analytics (132K+ streams across music platforms). Executed targeted marketing campaigns across TikTok, Instagram, and YouTube; built partnerships with brands including New Music Friday Philippines, H&M, Coca-Cola Studio.
Founder | Producer | Recording Engineer | Sound Engineer at LIFELINE STUDIOS
January 1, 2021 - Present
Managed production logistics, timelines, and artist communication for recording projects. Produced and mixed releases for artists like Teddy Travis (300K+ streams) and Bianca Tañega. Collaborated with corporate clients (e.g., P&G Pampers campaign). Managed release schedules, metadata, and performance reporting.
Audio Producer | Content Creator at GEMINI ENERGY PODCAST
January 1, 2023 - December 31, 2024
Recorded, edited dialogue, mixed and mastered all episodes. Managed social media strategy (300K+ views on TikTok). Composed the original theme and handled guest coordination and content planning.
Production Intern at Monostery Studios
January 1, 2021 - December 31, 2022
Assisted in Sony Music & 'Careless' sessions; supported live session recordings for Nylon’s Anniversary Concert; facilitated corporate recording sessions (Sunnies Studios campaign).

Education

Bachelor of Arts in Psychology at De La Salle University
September 9, 2017 - June 17, 2021
Masters of Music at The Australian Institute of Music
September 16, 2024 - September 16, 2026
Bachelor of Arts, Major in Psychology at De La Salle University
January 1, 2017 - January 1, 2021
Master of Music Management at Australian Institute of Music
January 1, 2024 - September 1, 2026

Qualifications

Music Business Specialization
January 1, 2025 - January 1, 2025
Music Business Foundations
January 1, 2025 - January 1, 2025
Copyright Law in the Music Business
January 1, 2025 - January 1, 2025
How to Make Money with Your Music Copyright
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services