Ilia Kazenin
I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce.
About
I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce. I drive growth by combining data-driven CVM strategies, loyalty programs, and cross-functional leadership to deliver measurable improvements in LTV, retention, and engagement. Over the last 9+ years I’ve led multi-disciplinary teams of 20–40+, built scalable loyalty ecosystems, and partnered with fintechs and retailers to accelerate product-led growth. I’m fluent in Russian and English, with strong experience in RFM, AARRR, Amplitude experiments, and regulatory compliance.
- 9 years' experience
- Joined June 2026
Languages
- RussianFluent
- EnglishAdvanced
- FrenchAdvanced
Industry experience
- Financial Services
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
Work experience· 10 roles
Secure corporate wallet and communication system based on GrapheneOS for MDM/EMM segment; led cross-functional delivery in Dubai.
Led the Daily Payments product stream (3 teams, 40+ people) implementing Scrum/LeSS, developed growth strategies, analytics, and retention features for core user expansion. Achievements include +24% core user base, +12% retention in one month, and an Amplitude-based AB testing framework enabling rapid prioritization. Integrated external partner loyalty into payment flow and co-developed the C4 architecture roadmap, boosting dev capacity.
Education
Certifications and awards
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