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I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce. I drive growth by combining data-driven CVM strategies, loyalty programs, and cross-functional leadership to deliver measurable improvements in LTV, retention, and engagement. Over the last 9+ years I’ve led multi-disciplinary teams of 20–40+, built scalable loyalty ecosystems, and partnered with fintechs and retailers to accelerate product-led growth. I’m fluent in Russian and English, with strong experience in RFM, AARRR, Amplitude experiments, and regulatory compliance.…I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce. I drive growth by combining data-driven CVM strategies, loyalty programs, and cross-functional leadership to deliver measurable improvements in LTV, retention, and engagement. Over the last 9+ years I’ve led multi-disciplinary teams of 20–40+, built scalable loyalty ecosystems, and partnered with fintechs and retailers to accelerate product-led growth. I’m fluent in Russian and English, with strong experience in RFM, AARRR, Amplitude experiments, and regulatory compliance.

Ilia Kazenin

Project Manager, Web Developer, Photoshop Editor, +1

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I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce. I drive growth by combining data-driven CVM strategies, loyalty programs, and cross-functional leadership to deliver measurable improvements in LTV, retention, and engagement. Over the last 9+ years I’ve led multi-disciplinary teams of 20–40+, built scalable loyalty ecosystems, and partnered with fintechs and retailers to accelerate product-led growth. I’m fluent in Russian and English, with strong experience in RFM, AARRR, Amplitude experiments, and regulatory compliance.…I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce. I drive growth by combining data-driven CVM strategies, loyalty programs, and cross-functional leadership to deliver measurable improvements in LTV, retention, and engagement. Over the last 9+ years I’ve led multi-disciplinary teams of 20–40+, built scalable loyalty ecosystems, and partnered with fintechs and retailers to accelerate product-led growth. I’m fluent in Russian and English, with strong experience in RFM, AARRR, Amplitude experiments, and regulatory compliance.

Available to hire

I’m Ilia Kazenin, a Product Owner and CVM & Growth expert focused on digital banking and e-commerce. I drive growth by combining data-driven CVM strategies, loyalty programs, and cross-functional leadership to deliver measurable improvements in LTV, retention, and engagement. Over the last 9+ years I’ve led multi-disciplinary teams of 20–40+, built scalable loyalty ecosystems, and partnered with fintechs and retailers to accelerate product-led growth. I’m fluent in Russian and English, with strong experience in RFM, AARRR, Amplitude experiments, and regulatory compliance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Advanced

French

Advanced

Work Experience

Product Owner at PashaPay

October 1, 2023 - November 30, 2024

Led the Daily Payments product stream (3 teams, 40+ people) implementing Scrum/LeSS, developed growth strategies, analytics, and retention features for core user expansion. Achievements include +24% core user base, +12% retention in one month, and an Amplitude-based AB testing framework enabling rapid prioritization. Integrated external partner loyalty into payment flow and co-developed the C4 architecture roadmap, boosting dev capacity.

Product Owner at PMBK (PMBK)

March 1, 2022 - May 31, 2023

Led omnichannel e-commerce product in Responsible Gambling; regulated by TSUPIS. Reorganized processes, restored Scrum cadence, delivered fintech MVP with 1400% ROI, achieved top turnover growth across product teams, and accelerated migration to Kubernetes/microservices. Created RFM + Nielsen + ML-based segmentation; validated 9/38 hypotheses via Amplitude and interviews; dual-core bet engine deployment with 99.9% SLA.

Product Manager at Азбука Вкуса (Azbuka Vkusa)

October 1, 2019 - March 31, 2022

Omnichannel e-commerce & retail FoodTech product; developed the loyalty mobile app Vkusomania, increasing MAU and engagement; launched promotions and optimized backlog for cost efficiency.

Product Manager at Ile de Beauté / Sephora Russia

May 1, 2018 - September 30, 2019

B2C/B2B omnichannel e-commerce & retail in BeautyTech; worked on SEPHORA loyalty integration, backlog creation, and loyalty flow alignment; improved retention and POS feature upgrades.

Project Manager at Nautilus Software Development

November 1, 2024 - March 31, 2025

Secure corporate wallet and communication system based on GrapheneOS for MDM/EMM segment; led cross-functional delivery in Dubai.

Project Manager at MIL Team

September 1, 2023 - December 31, 2023

Custom development of ML and AI solutions for domestic and international markets.

QA Engineer at Everis

July 1, 2017 - May 31, 2018

Software QA for pharmaceutical ERP in the French market; ensured quality across ERP modules and regulatory compliance.

System Administrator at Qualitec

March 1, 2016 - July 31, 2017

1C Enterprise distribution and server support; ensured stable operations and scalability.