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Creative Social Media Manager and Copywriter with 5+ years of experience crafting viral short-form content (50M+ combined views, 500k+ followers) for fashion, design, and luxury lifestyle brands. Skilled in Reels/TikTok production, UGC sourcing, and trend forecasting—driving digital community growth and shaping brand identity. Experienced Creative Director and Social Media Manager with a proven track record producing and optimizing content across Instagram, TikTok, LinkedIn, and Facebook. Background includes managing multi-account content production, sourcing high-end UGC, and coordinating client-agency communications to align with evolving brand goals.…Creative Social Media Manager and Copywriter with 5+ years of experience crafting viral short-form content (50M+ combined views, 500k+ followers) for fashion, design, and luxury lifestyle brands. Skilled in Reels/TikTok production, UGC sourcing, and trend forecasting—driving digital community growth and shaping brand identity. Experienced Creative Director and Social Media Manager with a proven track record producing and optimizing content across Instagram, TikTok, LinkedIn, and Facebook. Background includes managing multi-account content production, sourcing high-end UGC, and coordinating client-agency communications to align with evolving brand goals.

Kasey Johnson

Social Media Manager, Copywriter, Creative Director, +4

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Creative Social Media Manager and Copywriter with 5+ years of experience crafting viral short-form content (50M+ combined views, 500k+ followers) for fashion, design, and luxury lifestyle brands. Skilled in Reels/TikTok production, UGC sourcing, and trend forecasting—driving digital community growth and shaping brand identity. Experienced Creative Director and Social Media Manager with a proven track record producing and optimizing content across Instagram, TikTok, LinkedIn, and Facebook. Background includes managing multi-account content production, sourcing high-end UGC, and coordinating client-agency communications to align with evolving brand goals.…Creative Social Media Manager and Copywriter with 5+ years of experience crafting viral short-form content (50M+ combined views, 500k+ followers) for fashion, design, and luxury lifestyle brands. Skilled in Reels/TikTok production, UGC sourcing, and trend forecasting—driving digital community growth and shaping brand identity. Experienced Creative Director and Social Media Manager with a proven track record producing and optimizing content across Instagram, TikTok, LinkedIn, and Facebook. Background includes managing multi-account content production, sourcing high-end UGC, and coordinating client-agency communications to align with evolving brand goals.

Available to hire

Creative Social Media Manager and Copywriter with 5+ years of experience crafting viral short-form content (50M+ combined views, 500k+ followers) for fashion, design, and luxury lifestyle brands. Skilled in Reels/TikTok production, UGC sourcing, and trend forecasting—driving digital community growth and shaping brand identity.

Experienced Creative Director and Social Media Manager with a proven track record producing and optimizing content across Instagram, TikTok, LinkedIn, and Facebook. Background includes managing multi-account content production, sourcing high-end UGC, and coordinating client-agency communications to align with evolving brand goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Soapbox Strategists

January 1, 2022 - November 30, 2025

Creative social media leader producing and managing short-form video content (primarily Instagram Reels and TikTok) across multiple brand accounts. Responsible for daily and weekly content planning, creation, and execution including scripting/copywriting, caption writing, editing (CapCut/Adobe Premiere Pro), and reporting/advertising support through Meta Business Suite. Sources high-end UGC and manages relationships with interior designers and influencers. Coordinates client-agency communications to ensure alignment with brand goals; also produces social stories and in-feed posts, maintaining seasonal and industry relevance.

Assistant Designer & Content Creator at PP NYC

January 1, 2022 - August 23, 2025

Produced over $4K weekly in handmade and screen-printed inventory for clients including Billie Eilish and Coi Leray. Styled and edited all e-commerce content, including seasonal lookbooks of 15-20 pieces each. Wrote web copy and managed customer support handling 50-100 inquiries weekly.

Social Media Content Editor at Soapbox Strategists

January 1, 2022 - Present

Manage Instagram strategy and execution for four luxury interior design showrooms with over 500K combined followers. Produce over nine Reels weekly across accounts, generating over 50 million views. Curate and create weekly design-focused Stories aligned with seasonal and industry trends. Source high-end UGC and maintain client relationships with professional interior designers. Post daily on Instagram, LinkedIn, and Facebook. Coordinate client-agency communications and ensure alignment with evolving brand goals.

Creative Director at Sourdice

January 1, 2020 - December 1, 2025

Directed and produced social media content and brand assets for luxury interiors and design showrooms. Managed daily content execution across TikTok and Instagram; created weekly Reels, captions, stories, and in-feed posts. Helped grow account reach through organic and paid initiatives; supported podcast launch growth via platform strategy and paid advertising. Designed and hosted a New York Fashion Week 2024 solo show, including brand asset design (logos, packaging, website, and social campaigns).

Founder & Creative Director at Sourdice

January 1, 2020 - Present

Founded a fashion brand generating over $1500 in monthly revenue and 100K+ monthly views. Designed and launched four sustainable collections and produced and hosted a solo show at New York Fashion Week 2024. Created all brand assets including logo, packaging, and social campaigns. Managed daily social content across TikTok and Instagram, driving engagement and community growth.

Content Creator & Graphic Designer at Minnie Muse Magazine

January 1, 2019 - Present

Created animated Reels and Instagram Stories to support editorial articles on art and fashion. Digitally designed mixed-media illustrations for Spring/Summer 2020 feature.