Katarzyna Warda

Managing multi-platform paid media campaigns (Social + Google) as part of the H&M Hub. Prepared media plans and campaign strategies, produced weekly and post-campaign reports, and introduced estimation templates and benchmarking tools to improve team efficiency. Worked hands-on with Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, Twitter Ads, and Google Ads, leveraging external tools like Smartly or Google Editor for advanced setups.

Managed end-to-end planning, execution and optimization of B2C and B2B multi-platform paid social campaigns across key European markets for HP products and services. Coordinated the team, provided reporting oversight and mentoring, and integrated innovative formats to drive performance. Developed full-funnel strategies (brand lift, lead generation, quality traffic) and leveraged platforms such as Meta, TikTok, Pinterest, Snapchat, YouTube and Google Ads with external tools to accelerate workflows.

Managed end-to-end paid social campaigns for major European markets (UK, Germany, Switzerland, Netherlands, Denmark, Turkey, Poland) for multiple brands. Led a newly formed team, coordinated cross-functional work, oversaw reporting, and mentored colleagues. Implemented full-funnel strategies with high-impact brand awareness, lead generation and engagement. Introduced innovative ad formats (TikTok Creative Exchange with creators, LinkedIn Thought Leader ads) and tools (Smartly, Google Editor). Led the Performance Project to boost social commerce expertise and campaign efficiency.