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I'm Kasidi Gorneau, a Social Media Manager based in Austin, Texas, focused on building multi-platform strategies, creating engaging content, and leveraging brand partnerships to reach new audiences. I help teams deliver consistent, high-quality branding and campaigns across LinkedIn, Instagram, and other channels while staying compliant and data-driven. I thrive on learning quickly, measuring what works, and iterating based on analytics. I enjoy collaborating with cross-functional teams to tell authentic stories, support thought leadership, and connect with local communities through smart, timely content and partnerships.…I'm Kasidi Gorneau, a Social Media Manager based in Austin, Texas, focused on building multi-platform strategies, creating engaging content, and leveraging brand partnerships to reach new audiences. I help teams deliver consistent, high-quality branding and campaigns across LinkedIn, Instagram, and other channels while staying compliant and data-driven. I thrive on learning quickly, measuring what works, and iterating based on analytics. I enjoy collaborating with cross-functional teams to tell authentic stories, support thought leadership, and connect with local communities through smart, timely content and partnerships.

Kasidi Gorneau

Content Creator, Content Strategist, Brand Designer, +2

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I'm Kasidi Gorneau, a Social Media Manager based in Austin, Texas, focused on building multi-platform strategies, creating engaging content, and leveraging brand partnerships to reach new audiences. I help teams deliver consistent, high-quality branding and campaigns across LinkedIn, Instagram, and other channels while staying compliant and data-driven. I thrive on learning quickly, measuring what works, and iterating based on analytics. I enjoy collaborating with cross-functional teams to tell authentic stories, support thought leadership, and connect with local communities through smart, timely content and partnerships.…I'm Kasidi Gorneau, a Social Media Manager based in Austin, Texas, focused on building multi-platform strategies, creating engaging content, and leveraging brand partnerships to reach new audiences. I help teams deliver consistent, high-quality branding and campaigns across LinkedIn, Instagram, and other channels while staying compliant and data-driven. I thrive on learning quickly, measuring what works, and iterating based on analytics. I enjoy collaborating with cross-functional teams to tell authentic stories, support thought leadership, and connect with local communities through smart, timely content and partnerships.

Available to hire

I’m Kasidi Gorneau, a Social Media Manager based in Austin, Texas, focused on building multi-platform strategies, creating engaging content, and leveraging brand partnerships to reach new audiences. I help teams deliver consistent, high-quality branding and campaigns across LinkedIn, Instagram, and other channels while staying compliant and data-driven.

I thrive on learning quickly, measuring what works, and iterating based on analytics. I enjoy collaborating with cross-functional teams to tell authentic stories, support thought leadership, and connect with local communities through smart, timely content and partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Amplify Credit Union

December 1, 2022 - Present

Strategic leadership of corporate social media across all platforms, aligning messaging and branding with regional growth initiatives. Own publishing content, campaign timelines, and content approval processes. Fully manage strategy and execution for the corporate LinkedIn presence and company LinkedIn newsletter. Drove 577 new organic LinkedIn followers in 12 months and increased corporate Instagram following by 128% organically. Oversee social media presence for five Mortgage Loan Officers, conduct profile audits, and provide strategic branding recommendations. Lead social media training for MLOs and ensure compliance and quality control. Manage C-suite social content, draft executive captions, and suggest strategy changes. Edit and produce short-form video content for campaigns, and maintain a centralized social asset database used across departments. Analyze performance and deliver monthly reports; partner with local brands for giveaways to extend reach. Utilize platforms including

Freelance Social Media Manager at Digital HQ Marketing Agency

December 1, 2022 - May 1, 2024

Developed targeted B2B social media campaigns resulting in 99,000+ organic impressions in 2023. Produced comprehensive performance reports with strategic recommendations and conducted in-depth audience analysis to optimize content strategies, achieving 59% cross-channel audience growth.

Social Media Manager at Ampersand Professionals

April 1, 2022 - December 1, 2022

Designed partnership branding packets with clear, professional messaging. Implemented targeted email marketing campaigns to boost engagement and conversions. Executed A/B testing to refine subject lines, layouts, and CTAs for improved results.