Hi, I’m Kassandra Whitaker, a Motion Storyteller & Content Creator based in Gilmer, Texas. With over 12 years of corporate and creative experience, I craft motion graphics, 2D animation, and digital assets for brands across digital, print, and e-commerce platforms. I collaborate with teams to bring branded storytelling to life for clients such as KERA, TD Jakes Ministries, ExxonMobil, and startups, helping campaigns stand out and engage audiences.
My toolset covers animation, illustration, and video production with a focus on solving creative challenges and developing cohesive brand visuals. I enjoy leading projects, mentoring teammates, and turning ideas into polished visuals—from logo design and storyboards to social media content and book illustrations.
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One of my favorite projects, this series of four animated openings was created for The Potter’s House YouTube channel. My goal was to engage a younger audience through bold, avant-garde color palettes while honoring the legacy of Bishop’s long-standing sermons. The result is a rotoscope-style collage that blends modern motion design with archival visuals to create a vibrant, spiritually resonant intro sequence.
Role: Motion Designer, Animator, Editor
Skills Used: Rotoscoping, Color Design, Video Editing, Concept Development, YouTube Branding
Additional Work: My Website
As the Lead Designer and Animator for Woman Evolve 2023, I developed a complete broadcast design package for one of the largest women’s conferences in the U.S., attended by over 40,000 women at Globe Life Field.
Working from a color palette and AI-generated photography provided by stylist J. Bolin, I designed and animated a cohesive visual system centered on femininity, faith, and generational beauty. Each day of the conference featured its own unique color scheme and theme, creating a dynamic yet unified experience across all visual elements.
The final deliverables included 150+ lower thirds, 100+ full-screen graphics, 4K LED panels, promo videos, bumpers, and screen reels, all created in After Effects. The result was a bold, uplifting visual identity that supported the conference’s mission to empower women through God and sisterhood.
Role: Lead Designer & Animator
Skills Used: Motion Design, Broadcast Graphics, Color Design, Branding, After Effects, 4K LED Design, Event Production
Client: Woman Evolve / Sarah Jakes Roberts and J. Bolin
Additional Work: My Website
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