Build and execute content strategies aligned with brand positioning and campaign objectives. Create platform-specific content across social media, blogs, and digital campaigns. Collaborate with cross-functional teams to ideate and execute integrated marketing initiatives. Conduct trend and audience research to refine content direction and improve engagement. Track and analyze content performance to drive continuous improvement. Managed end-to-end social media strategy with a focus on engagement and ROI for exhibitions and corporate communications.

Social Media & ORM Specialist (Freelance) at Independent / Freelance

June 1, 2023 - November 1, 2023

Managed social media accounts for multiple clients across Instagram, Facebook, and LinkedIn. Created content strategies, ideation decks, and campaigns aligned with client objectives. Optimized paid campaigns through Meta Ads Manager to improve performance and ROI. Handled ORM and customer interactions, addressing concerns and maintaining positive brand sentiment.

Content Localization Researcher & Social Media (Freelance) at Independent / Freelance

February 1, 2023 - May 1, 2023

Researched localization opportunities and supported social media content strategy with insights gathered from market research.

Content Marketing Associate (Hybrid) at Hoopr ai Subhash Studios / Never Grow Up (Freelance clients)

February 1, 2023 - November 1, 2023

Created and managed social media content across platforms with a focus on engagement and growth. Conducted market research on OTT platforms and regional content opportunities. Coordinated with project managers for content timelines and execution. Supported content localization strategies through research and insights.