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I’m a Marketing Strategist and Social Media Manager with hands-on experience building brands from the ground up and managing digital marketing for multiple clients across different industries. I specialize in creating clear brand direction, content strategies that convert, and end-to-end social media execution - from planning and copywriting to design, analytics, and client communication. As the founder of my own platform, I understand both the creative and operational side of building a brand, leading projects, and delivering measurable results. Clients work with me because I’m proactive, organized, and focused on turning ideas into clean, effective marketing that drives growth. If you’re looking for someone who can take ownership, work independently, and deliver high-quality social media or marketing strategy, I’m the right fit.…I’m a Marketing Strategist and Social Media Manager with hands-on experience building brands from the ground up and managing digital marketing for multiple clients across different industries. I specialize in creating clear brand direction, content strategies that convert, and end-to-end social media execution - from planning and copywriting to design, analytics, and client communication. As the founder of my own platform, I understand both the creative and operational side of building a brand, leading projects, and delivering measurable results. Clients work with me because I’m proactive, organized, and focused on turning ideas into clean, effective marketing that drives growth. If you’re looking for someone who can take ownership, work independently, and deliver high-quality social media or marketing strategy, I’m the right fit.

Katarina Rašković

Project Manager, Digital Marketer, Creative Director, +5

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I’m a Marketing Strategist and Social Media Manager with hands-on experience building brands from the ground up and managing digital marketing for multiple clients across different industries. I specialize in creating clear brand direction, content strategies that convert, and end-to-end social media execution - from planning and copywriting to design, analytics, and client communication. As the founder of my own platform, I understand both the creative and operational side of building a brand, leading projects, and delivering measurable results. Clients work with me because I’m proactive, organized, and focused on turning ideas into clean, effective marketing that drives growth. If you’re looking for someone who can take ownership, work independently, and deliver high-quality social media or marketing strategy, I’m the right fit.…I’m a Marketing Strategist and Social Media Manager with hands-on experience building brands from the ground up and managing digital marketing for multiple clients across different industries. I specialize in creating clear brand direction, content strategies that convert, and end-to-end social media execution - from planning and copywriting to design, analytics, and client communication. As the founder of my own platform, I understand both the creative and operational side of building a brand, leading projects, and delivering measurable results. Clients work with me because I’m proactive, organized, and focused on turning ideas into clean, effective marketing that drives growth. If you’re looking for someone who can take ownership, work independently, and deliver high-quality social media or marketing strategy, I’m the right fit.

Available to hire

I’m a Marketing Strategist and Social Media Manager with hands-on experience building brands from the ground up and managing digital marketing for multiple clients across different industries.
I specialize in creating clear brand direction, content strategies that convert, and end-to-end social media execution - from planning and copywriting to design, analytics, and client communication.
As the founder of my own platform, I understand both the creative and operational side of building a brand, leading projects, and delivering measurable results. Clients work with me because I’m proactive, organized, and focused on turning ideas into clean, effective marketing that drives growth.

If you’re looking for someone who can take ownership, work independently, and deliver high-quality social media or marketing strategy, I’m the right fit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & CEO at Načisto (BEST APP DOO)

January 1, 2024 - Present

Founded and manage Načisto, a fast-growing B2B digital platform connecting companies with qualified technical and operational staff, while also enabling freelancers and households to find reliable support for everyday needs such as cleaning, childcare, elderly care, and pet sitting. Responsible for overall strategic vision, business development, market expansion, product growth, brand identity, go-to-market strategy, and subscription models. Led cross-functional teams in tech, design, and marketing to deliver a seamless user experience and develop strong B2B and B2C relationships establishing Načisto as a market leader.

Owner & Managing Director at BEST Digital

January 1, 2022 - Present

Founded and manage a full-service digital marketing agency delivering results for clients across various industries. Oversee the creation and execution of comprehensive social media and digital marketing strategies. Expert in Meta (Facebook/Instagram) and Google Ads, content production, and paid campaign management. Lead a team of creatives and analysts driving brand awareness and revenue growth. Manage budgets, optimize campaign ROI, and ensure alignment with business goals. Recognized for creative approach, strategic thinking, and ability to build high-performing teams and successful digital products.

Back Office Manager / Team Leader at VIP Mobile, Belgrade

December 31, 2018 - September 2, 2025

Built and managed a high-performing sales team in telecommunications. Developed databases, led training, and coordinated cross-functional collaboration to improve operational results. Responsible for reporting, budget tracking, and process improvements.

Secretary at Moto Association of Serbia, Belgrade

January 1, 2025 - September 2, 2025

Led administrative operations, ensuring seamless office management and high-level organization of all association activities. Prepared and analyzed regular financial reports, managed office budgets, and optimized expense tracking. Developed and maintained a secure filing system for confidential and essential company documentation. Coordinated national and international motorcycle competitions, overseeing logistics, compliance, and communication with stakeholders. Managed distribution and archiving of all correspondence, ensuring timely and accurate information flow. Supported executive leadership and played a key role in event planning, logistics, and administrative compliance.

Founder & CEO at Načisto (BEST APP DOO)

January 1, 2024 - November 20, 2025

Founded and managed a full-service digital marketing agency; launched a digital platform connecting employers with vetted freelancers and operational staff; led strategy, product growth, and cross-functional team leadership; oversaw budgeting, reporting, and campaign optimization to deliver client results.

Lead Administrative Operations at Moto Association of Serbia

January 1, 2019 - November 20, 2025

Led administrative operations, prepared and analyzed regular financial reports, managed office budgets, optimized expense tracking, and supported event planning; coordinated national and international motorcycle competitions, logistics, and compliance; managed filing systems and stakeholder communications.

at VIP Mobile

January 1, 2018 - January 1, 2018