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SEO leader with experience spanning editorial, technical and growth-focused SEO across large media organizations. Experienced in building SEO strategies, leading cross-functional initiatives and translating market insights into solutions. Strong focus on AI, content optimization and long-term organic growth. Professional in translating business goals into projects, improving processes and driving collaboration across editorial, product and technology teams.…SEO leader with experience spanning editorial, technical and growth-focused SEO across large media organizations. Experienced in building SEO strategies, leading cross-functional initiatives and translating market insights into solutions. Strong focus on AI, content optimization and long-term organic growth. Professional in translating business goals into projects, improving processes and driving collaboration across editorial, product and technology teams.

Katarzyna Ryba

SEO Expert, Project Manager, AI Strategy Consultant, +2

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SEO leader with experience spanning editorial, technical and growth-focused SEO across large media organizations. Experienced in building SEO strategies, leading cross-functional initiatives and translating market insights into solutions. Strong focus on AI, content optimization and long-term organic growth. Professional in translating business goals into projects, improving processes and driving collaboration across editorial, product and technology teams.…SEO leader with experience spanning editorial, technical and growth-focused SEO across large media organizations. Experienced in building SEO strategies, leading cross-functional initiatives and translating market insights into solutions. Strong focus on AI, content optimization and long-term organic growth. Professional in translating business goals into projects, improving processes and driving collaboration across editorial, product and technology teams.

Available to hire

SEO leader with experience spanning editorial, technical and growth-focused SEO across large media organizations. Experienced in building SEO strategies, leading cross-functional initiatives and translating market insights into solutions. Strong focus on AI, content optimization and long-term organic growth. Professional in translating business goals into projects, improving processes and driving collaboration across editorial, product and technology teams.

Skills

Ahrefs

Prompt Engineering

Screaming Frog

Experience Level

Ahrefs

Expert

Prompt Engineering

Expert

Screaming Frog

Expert

Work Experience

Deputy Head of Traffic Acquisition at Ringier Axel Springer Polska

June 1, 2025 - Present

Led SEO initiatives across editorial and technology teams, focusing on organic traffic growth across multiple brands. Managed SEO priorities and strategic decisions, partnered with product and engineering teams on technical SEO initiatives, introduced AI-related projects and editorial tools, and prepared analyses to support growth opportunities.

Senior Technical SEO Specialist at Grupa ZPR Media

June 1, 2024 - May 1, 2025

Coordinated SEO priorities and project delivery across multiple brands. Led SEO initiatives, managed priorities and day-to-day operations. Introduced AI-related projects including prompt engineering and rollout of AI-powered editorial tools developed with product and engineering teams. Prepared strategic recommendations and traffic estimations supporting traffic growth opportunities. Led cross-functional processes to improve collaboration between SEO, editorial and technology teams.

SEO Team Coordinator at Interia.pl

March 1, 2023 - May 1, 2024

Coordinated SEO priorities and project delivery across multiple brands. Delivered SEO training programs and supported knowledge sharing across the organization. Contributed to domain diversification initiatives and launches of new websites focused on organic growth opportunities. Prepared analyses and recommendations supporting SEO strategies and new growth opportunities. Served as the SEO lead for multiple brands, managing SEO priorities and strategic decisions. Partnered with product and technology teams on technical SEO initiatives and introduced processes ensuring earlier SEO involvement. Used performance analysis and market insights to shape content and growth strategies.

SEO Specialist at Interia.pl

May 1, 2021 - February 28, 2023

Worked closely with editorial teams to support content planning and optimization. Analyzed content performance and market trends to identify growth opportunities. Delivered SEO training and recommendations supporting content strategy.