KS

Katherine Sugiyama

Available to hire

I’m a content strategist and copywriter with over 10 years of experience shaping narratives that convert.

About

I’m a content strategist and copywriter with over 10 years of experience shaping narratives that convert. As a Thai national and native English speaker raised in the U.S., I blend Western consumer culture with deep Thailand market insights to write persuasive, brand-consistent copy.

I manage web content projects end-to-end—directing website content strategy, improving landing page copy using data-driven audits, and coordinating global teams for compliant brand messaging. I’ve led campaigns across multiple properties, built repeatable content workflows, and supported CRM messaging to drive engagement and business revenue.

  • 13 years' experience
  • Joined October 2026

Languages

  • EnglishFluent
  • ThaiAdvanced

Industry experience

  • Media & Entertainment
  • Education
  • Consumer Goods
  • Retail
  • Travel & Hospitality

More experts in Bangkok, Thailand

Work experience· 4 roles

International Manager, Content Editor · Dusit InternationalJan 2023 – Present · 3 yrs 11 mos

Generated persuasive Thai copy for a 6-day global flash sale (32 million baht by writing conversion-focused campaign content). Directed website content strategy and copywriting for marketing campaigns across 50+ properties. Improved website and landing page copy using data-informed insights to increase conversions. Established website content processes and trained global teams on compliant brand messaging and content standards.

Manager, Web Content · ONYX Hospitality GroupJan 2022 – Dec 2023 · 2 yrs

Led online campaign copy strategy, including landing page optimization, email marketing copy, and CRM messaging to scale customer engagement. Created foundational website copywriting processes, workflows, and toolkits to remove bottlenecks and empower properties. Audited vendor translations to maximize budget efficiency and align corporate targets with cohesive copy. Strengthened the company portfolio’s online presence through targeted web copywriting projects.

Assistant Manager · ONYX Hospitality GroupJan 2015 – Jan 2022 · 7 yrs 1 mo

Supported campaign strategy and execution across web content, email marketing, landing pages, and CRM messaging. Contributed to copywriting workflows and ensured consistency with corporate goals and brand messaging.

Junior Copywriter · Oriflame CosmeticsJan 2013 – Jan 2015 · 2 yrs 1 mo

Education

Master of Business Administration (Distance Learning Program) · Katharine Sugiyama, University of Birmingham2018 – 2021
Bachelor of Journalism and Mass Media (International Program) · Thammasat University2008 – 2012

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