EB

Ecaterina Babenco

Available to hire

I’m a product and brand designer based in Chisinau, creating digital experiences from concept to execution.

About

I’m a product and brand designer based in Chisinau, creating digital experiences from concept to execution. I design user flows, wireframes, prototypes, and UI systems, and I enjoy turning research and market insights into clear, user-centered decisions.

Alongside product work, I’ve led brand identity development and supported campaign planning and positioning. With experience across visual identity, communications, and learning/collaboration environments, I bring a practical, detail-oriented approach to building cohesive digital products and brands.

  • 4 years' experience
  • Joined September 2026

Languages

  • EnglishAdvanced
  • Romanian, Moldavian, MoldovanAdvanced
  • RussianFluent
  • Spanish; CastilianAdvanced
  • ItalianBeginner
  • ChineseBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience· 6 roles

Product Designer, Self-employedJun 2026 – Present · 6 mos

Designing digital products and user experiences from concept to execution. Creating user flows, wireframes, prototypes, and UI designs; conducting user and market research to guide design decisions; and collaborating on product concepts, branding, and digital experiences.

Brand Designer · Maxima MediaOct 2024 – May 2026 · 1 yr 8 mos

Created a new and current company brand identity by developing and implementing branding strategies. Supported campaign planning and execution, assisted with brand positioning and identity development, and conducted basic market and competitor research.

Graphic Design Assistant · Publicis MoldovaJun 2024 – Present · 2 yrs 6 mos
Communications Team Member, Student · Council of Mass Media (USM 2024)Jan 2024 – Present · 2 yrs 11 mos
Creative Trainee · cor.mdJan 2024 – May 2024 · 5 mos
Private English Language TutorJan 2022 – Jan 2024 · 2 yrs 1 mo

Education

Bachelor's degree (Audio-Visual Techniques and Media Production) · Moldova State University2023 – 2026
Erasmus exchange (Architecture and Urban Design) · University of Copenhagen2024 – 2025
Inside LVMSH certificate (Creation & Branding; Operations & Supply Chain) · LVMH2025 – 2026
Theoretical lyceum “Horizont” · The ore tic a l Lyceum “Orizont”2020 – 2023

Certifications and awards

Inside LVMSH certificate – Creation & Branding; Operations & Supply Chain2025 – 2026

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