I’m a marketing strategist, currently working in B2B, focused on helping businesses build clear, structured, and measurable marketing approaches. My CliftonStrengths, ideation, strategic thinking, belief, developer, and individualisation, show up in how I work. I enjoy generating ideas, shaping direction, and then working closely with people to bring it to life in a way that fits the business. I’m motivated by meaningful work, developing others, and creating marketing that reflects the nuance of different customers and markets. I’m currently exploring opportunities in content creation, strategic marketing development, SEO content writing and copywriting.

Kate Campbell

I’m a marketing strategist, currently working in B2B, focused on helping businesses build clear, structured, and measurable marketing approaches. My CliftonStrengths, ideation, strategic thinking, belief, developer, and individualisation, show up in how I work. I enjoy generating ideas, shaping direction, and then working closely with people to bring it to life in a way that fits the business. I’m motivated by meaningful work, developing others, and creating marketing that reflects the nuance of different customers and markets. I’m currently exploring opportunities in content creation, strategic marketing development, SEO content writing and copywriting.

Available to hire

I’m a marketing strategist, currently working in B2B, focused on helping businesses build clear, structured, and measurable marketing approaches.

My CliftonStrengths, ideation, strategic thinking, belief, developer, and individualisation, show up in how I work. I enjoy generating ideas, shaping direction, and then working closely with people to bring it to life in a way that fits the business. I’m motivated by meaningful work, developing others, and creating marketing that reflects the nuance of different customers and markets.

I’m currently exploring opportunities in content creation, strategic marketing development, SEO content writing and copywriting.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Work Experience

Communications Manager at Christian Broadcasting Network
January 1, 2017 - February 1, 2019
Managed communications for SA and Africa; content creation for all social media accounts and the website (including Ghana, Kenya, Nigeria, South Africa, Zambia and Zimbabwe pages). Oversaw the current website and contributed to Superbook marketing in South Africa; created and edited the bi-monthly partners magazine.
Administrative Assistant to Cape Town Director at Azusa Pacific University International
September 1, 2014 - December 1, 2016
Assisted with transport, logistics, coordination and administration in the life of various student cohorts in the study abroad program.
Digital Content Creator at Recruit My Mum & Recruit A Graduate
January 1, 2022 - Present
SEO blog writing, content creation, management and analytics for all content for the two companies.
Strategic Account Manager at Pink Soda Marketing
July 1, 2025 - Present
B2B marketing account manager, strategic roadmap developer, timeline and budget aligner, client relationship and encouraging team supporter.
Marketing Consultant at Eighty20
February 3, 2025 - July 30, 2025
Strategic Marketing Consultancy, Strategic Marketing Consultancy, Copywriting, Communication, Social Media Marketing
Campaigns Co-ordinator at Odin Education
July 1, 2024 - March 31, 2025
Communication, Content Development, Content Management, Content Management Systems (CMS), Content Strategy, Coordinators
Social Media Manager at CHS Life Centre
June 3, 2024 - April 30, 2025
Media Relations, Social Media, Communication, SEO Copywriting, Marketing Management, Collaborative Problem Solving

Education

BA in Media, Writing & English Literature at University of Cape Town
January 11, 2030 - January 1, 2017

Qualifications

International Award of Excellence
December 12, 2019 - December 31, 2019
The International Excellence Award is given to only 1% of the CBN global staff contingent each year. Nominated by the Director of CBN Southern Africa at the time, Ian Walton (who was also nominated and received the award in that same year).

Industry Experience

Media & Entertainment, Education, Professional Services