Hi, I’m Kate! I'm a 25 year old, Gen-Z copywriter with tons of experience crafting eye-catching copy for branding, social media and marketing campaigns. I consider myself a chameleon when it comes to brand voice, with a knack for injecting energy into your company's messaging to ensure it resonates with your target audience.

Kate Charlton

Hi, I’m Kate! I'm a 25 year old, Gen-Z copywriter with tons of experience crafting eye-catching copy for branding, social media and marketing campaigns. I consider myself a chameleon when it comes to brand voice, with a knack for injecting energy into your company's messaging to ensure it resonates with your target audience.

Available to hire

Hi, I’m Kate! I’m a 25 year old, Gen-Z copywriter with tons of experience crafting eye-catching copy for branding, social media and marketing campaigns.

I consider myself a chameleon when it comes to brand voice, with a knack for injecting energy into your company’s messaging to ensure it resonates with your target audience.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Copywriter at Escape Whistler
August 1, 2025 - October 20, 2025
Digital Marketing and Content Executive; responsible for social media strategy and content across multiple channels; launched brand TikTok account, growing followers from 0 to 3k+ and achieving 650k+ views; managed Instagram with 30k+ followers; developed brand and influencer partnerships from pitching to execution; created external brand copy and partnered copy for Dusk Nightlife and Diageo/Bacardi; produced all social media content for Instagram and TikTok; grew 21k+ Instagram audience and 3k+ TikTok followers; drafted weekly email marketing campaigns reaching 20k+ subscribers with CTA conversions of 3-5%.
Social Media Manager at Dusk App
December 1, 2022 - October 20, 2025
Espoused hospitality and multicultural living; managed social media for the company; honed interpersonal and problem-solving skills; completed Word Tonic copywriting course to sharpen writing.
Editor at the edi magazine
September 1, 2020 - July 14, 2022
Served as Voices Editor in year one and promoted to co-editor of the In Focus column in year two; awarded Editor of the Year for my work. Researched and wrote opinion pieces and long-form investigative features on issues affecting students in the city. Sourced emerging writers and supported their work from conception through editorial.

Education

MA in English Literature at The University of Edinburgh
January 1, 2018 - January 1, 2022

Qualifications

Copywriting Masterclass
January 1, 2025 - October 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Retail, Software & Internet