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I’m Kate Fretz, a UX/Product Designer and UX Researcher based in Burlington, Ontario. I combine research and design to create clear, accessible digital experiences—working across user interviews, usability testing, information architecture, wireframing, prototyping, and responsive web design. I’m especially excited by AI-assisted co-design: I use tools like ChatGPT, Claude, Figma, and Make to accelerate research synthesis, ideation, prototyping, and evidence-based decisions. Whether I’m improving navigation and task flows through testing and experiments or crafting messaging and content strategy, my goal is always the same—design experiences that increase usability, engagement, and accessibility for real people.…I’m Kate Fretz, a UX/Product Designer and UX Researcher based in Burlington, Ontario. I combine research and design to create clear, accessible digital experiences—working across user interviews, usability testing, information architecture, wireframing, prototyping, and responsive web design. I’m especially excited by AI-assisted co-design: I use tools like ChatGPT, Claude, Figma, and Make to accelerate research synthesis, ideation, prototyping, and evidence-based decisions. Whether I’m improving navigation and task flows through testing and experiments or crafting messaging and content strategy, my goal is always the same—design experiences that increase usability, engagement, and accessibility for real people.

Kate Fretz

UX Designer, Product Designer, UX Writer, +3

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I’m Kate Fretz, a UX/Product Designer and UX Researcher based in Burlington, Ontario. I combine research and design to create clear, accessible digital experiences—working across user interviews, usability testing, information architecture, wireframing, prototyping, and responsive web design. I’m especially excited by AI-assisted co-design: I use tools like ChatGPT, Claude, Figma, and Make to accelerate research synthesis, ideation, prototyping, and evidence-based decisions. Whether I’m improving navigation and task flows through testing and experiments or crafting messaging and content strategy, my goal is always the same—design experiences that increase usability, engagement, and accessibility for real people.…I’m Kate Fretz, a UX/Product Designer and UX Researcher based in Burlington, Ontario. I combine research and design to create clear, accessible digital experiences—working across user interviews, usability testing, information architecture, wireframing, prototyping, and responsive web design. I’m especially excited by AI-assisted co-design: I use tools like ChatGPT, Claude, Figma, and Make to accelerate research synthesis, ideation, prototyping, and evidence-based decisions. Whether I’m improving navigation and task flows through testing and experiments or crafting messaging and content strategy, my goal is always the same—design experiences that increase usability, engagement, and accessibility for real people.

Available to hire

I’m Kate Fretz, a UX/Product Designer and UX Researcher based in Burlington, Ontario. I combine research and design to create clear, accessible digital experiences—working across user interviews, usability testing, information architecture, wireframing, prototyping, and responsive web design.

I’m especially excited by AI-assisted co-design: I use tools like ChatGPT, Claude, Figma, and Make to accelerate research synthesis, ideation, prototyping, and evidence-based decisions. Whether I’m improving navigation and task flows through testing and experiments or crafting messaging and content strategy, my goal is always the same—design experiences that increase usability, engagement, and accessibility for real people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Digital Content Strategist at Vodka Friday Inc.

May 1, 2026 - Present

Developed digital branding, content strategy, and social media campaigns to strengthen brand identity and improve audience engagement. Partnered with leadership to align visual communication, marketing strategy, and digital content with business goals. Applied UX, content strategy, and analytics principles to evaluate digital performance and improve clarity, consistency, and usability of brand communications, while supporting site and digital experience improvements through navigation, messaging, and conversion path opportunities.

Graphic Designer at UXD SA

September 1, 2024 - April 1, 2025

Designed promotional graphics, social media content, and event materials to support student engagement and association branding. Collaborated with executive team members to create cohesive visual communication across digital platforms and student-facing campaigns. Produced branded assets while maintaining consistency in layout, typography, color, and messaging.

Research Apprentice at Wilfrid Laurier University

September 1, 2024 - April 1, 2025

Designed and facilitated a 10-day diary study comparing gamified and non-gamified e-learning platforms using surveys, daily reflections, and qualitative analysis. Synthesized research findings into reports, academic presentations, and visual materials for faculty review and public presentation. Analyzed user behavior patterns related to motivation, retention, engagement, and perceived learning outcomes.