Kate Fretz

Developed digital branding, content strategy, and social media campaigns to strengthen brand identity and improve audience engagement. Partnered with leadership to align visual communication, marketing strategy, and digital content with business goals. Applied UX, content strategy, and analytics principles to evaluate digital performance and improve clarity, consistency, and usability of brand communications, while supporting site and digital experience improvements through navigation, messaging, and conversion path opportunities.

Designed promotional graphics, social media content, and event materials to support student engagement and association branding. Collaborated with executive team members to create cohesive visual communication across digital platforms and student-facing campaigns. Produced branded assets while maintaining consistency in layout, typography, color, and messaging.

Designed and facilitated a 10-day diary study comparing gamified and non-gamified e-learning platforms using surveys, daily reflections, and qualitative analysis. Synthesized research findings into reports, academic presentations, and visual materials for faculty review and public presentation. Analyzed user behavior patterns related to motivation, retention, engagement, and perceived learning outcomes.