With extensive experience within the iGaming industry, as well as Digital Marketing, I have developed a strong track record of driving market performance, improving player retention, and maximizing ROI through data-driven strategies and cross-functional collaboration. In my current role as Country Manager – New Zealand, I oversee all aspects of market performance, from strategic planning and campaign optimization to player engagement and churn prevention. I work closely with teams across CRM, casino, and product to ensure that every initiative is tailored to our audience, aligns with business goals, and contributes to sustainable growth. This collaborative approach has allowed me to consistently meet—and often exceed—market targets while ensuring compliance and maintaining brand integrity. I take pride in combining analytical insight with local market understanding to identify opportunities, refine segmentation strategies, and implement initiatives that strengthen player loyalty. Whether through refining retention workflows, adjusting bonus structures, or testing new communication channels, my focus remains on driving measurable results and enhancing player lifetime value.…With extensive experience within the iGaming industry, as well as Digital Marketing, I have developed a strong track record of driving market performance, improving player retention, and maximizing ROI through data-driven strategies and cross-functional collaboration. In my current role as Country Manager – New Zealand, I oversee all aspects of market performance, from strategic planning and campaign optimization to player engagement and churn prevention. I work closely with teams across CRM, casino, and product to ensure that every initiative is tailored to our audience, aligns with business goals, and contributes to sustainable growth. This collaborative approach has allowed me to consistently meet—and often exceed—market targets while ensuring compliance and maintaining brand integrity. I take pride in combining analytical insight with local market understanding to identify opportunities, refine segmentation strategies, and implement initiatives that strengthen player loyalty. Whether through refining retention workflows, adjusting bonus structures, or testing new communication channels, my focus remains on driving measurable results and enhancing player lifetime value.WWWW…