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Experienced B2B, B2C, and e-commerce marketing specialist with a deep understanding of how to optimize traditional and new media to engage new and existing customers through innovative content, products, programs, and partners.…

Katelyn Sullivan Castaneda

Content Creator, Photographer, Videographer, +3

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Experienced B2B, B2C, and e-commerce marketing specialist with a deep understanding of how to optimize traditional and new media to engage new and existing customers through innovative content, products, programs, and partners.…

Available to hire

Experienced B2B, B2C, and e-commerce marketing specialist with a deep understanding of how to optimize traditional and new media to engage new and existing customers through innovative content, products, programs, and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Content Creator at Atomic Boss (Trinchero Estates Inc)

January 1, 2025 - Present

Developed data-driven social media strategies and calendars; produced on-brand multimedia content including set design, styling, and food & beverage concepts. Led end-to-end content production (videography, photography, lighting, voiceover, editing) with motion graphics in Adobe After Effects. Managed social media communities and brand voice; built influencer partnerships and collaborative campaigns.

Marketing Manager at Bright Pattern

January 1, 2021 - February 1, 2024

Designed and executed integrated marketing strategies across digital and traditional channels; created content, e-books, webinars, events, sales enablement materials, and campaign reporting. Managed multi-channel campaigns (email, digital advertising, trade shows, partner conferences); tracked metrics and optimized results. Developed B2B assets such as dynamic sales decks, executive presentations, case studies, and customer-facing collateral. Built and managed partner/customer portals via Mindmatrix and Allbound; provided cross-functional operational support.

Assistant Marketing Manager at Saxco International

January 1, 2025 - Present

Conceptualized and produced multi-channel digital content, including email campaigns, social media copy, video scripts, and marketing collateral aligned with brand voice and campaign goals. Designed assets across digital and print platforms (sales decks, advertisements, website content, packaging, and e-commerce visuals). Led company rebrand initiative, developing a comprehensive brand style guide and visual templates to ensure cohesive storytelling and brand consistency across all content. Produced and edited video content for internal education and external platforms (including YouTube).