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Hi, I’m Katerina, a marketing and digital experience professional focused on turning data into action. I blend Martech, analytics, and cross-channel strategy to optimize customer journeys, improve digital satisfaction, and drive measurable business impact across Europe. I thrive in fast-paced environments and enjoy collaborating with product, design, and sales teams to translate insights into user-centered experiments and scalable solutions.…Hi, I’m Katerina, a marketing and digital experience professional focused on turning data into action. I blend Martech, analytics, and cross-channel strategy to optimize customer journeys, improve digital satisfaction, and drive measurable business impact across Europe. I thrive in fast-paced environments and enjoy collaborating with product, design, and sales teams to translate insights into user-centered experiments and scalable solutions.

Katerina Tsolaki

Project Manager, Brand Designer, Graphic Designer, +2

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Hi, I’m Katerina, a marketing and digital experience professional focused on turning data into action. I blend Martech, analytics, and cross-channel strategy to optimize customer journeys, improve digital satisfaction, and drive measurable business impact across Europe. I thrive in fast-paced environments and enjoy collaborating with product, design, and sales teams to translate insights into user-centered experiments and scalable solutions.…Hi, I’m Katerina, a marketing and digital experience professional focused on turning data into action. I blend Martech, analytics, and cross-channel strategy to optimize customer journeys, improve digital satisfaction, and drive measurable business impact across Europe. I thrive in fast-paced environments and enjoy collaborating with product, design, and sales teams to translate insights into user-centered experiments and scalable solutions.

Available to hire

Hi, I’m Katerina, a marketing and digital experience professional focused on turning data into action. I blend Martech, analytics, and cross-channel strategy to optimize customer journeys, improve digital satisfaction, and drive measurable business impact across Europe.

I thrive in fast-paced environments and enjoy collaborating with product, design, and sales teams to translate insights into user-centered experiments and scalable solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Advanced

Italian

Intermediate

Work Experience

Digital Experience - Martech Specialist at Vodafone

July 1, 2025 - Present

Led weekly digital t-NPS monitoring and analyzed 400+ Medallia comments/month to identify friction points, contributing to an 8% uplift in digital satisfaction. Implemented SEO and GEO enhancements via Netvolution CMS and SEMrush, supporting a 16% growth in AI-driven answer engines. Used Adobe Analytics and Hotjar to map user journeys, identify drop-offs, and drive data-informed optimizations improving conversion. Developed a web-to-app migration use case with Adobe Target and CDP to encourage Apple/Google Pay adoption, contributing to a 10% increase in app transactions.

Campaign Manager Intern (DACH Region) at Criteo

July 1, 2024 - December 1, 2024

Managed 80+ accounts simultaneously, performing monitoring, troubleshooting, and campaign optimizations across multiple verticals. Supported ad campaign launches and iterated creatives through weekly client calls for the DACH region. Ensured KPI delivery (ROAS, COS, CPO) within budget and contributed to a 48% DoD budget increase during Black Friday season.

Student Consultant at Debic, Friesland Campina

February 1, 2024 - May 1, 2024

Designed an omnichannel strategy using waterfall project management to optimize the customer experience for Debic’s professional customers in Spain’s FMCG sector. Conducted social media and market analyses, mapping pain points via stakeholder interviews and mystery shopping, leading to omnichannel improvements. Achieved an 8% volume increase in the Spanish market within a 100k€ budget.

Student Consultant at Beder

October 1, 2023 - December 1, 2023

Conducted a brand audit (identity, positioning, architecture) and competitor research to identify key success factors in the travel booking industry. Performed a UX audit and recommended targeted UX improvements. Designed a monthly content plan for Instagram and TikTok to boost engagement and proposed SEO, events, and PR initiatives to elevate brand presence.

HR Assistant at Symetal S.A., Viohalco Group

June 1, 2022 - September 1, 2022

Led 10+ recruitment projects and created a 300+ resume database to streamline talent acquisition workflows. Developed a self-evaluation questionnaire to support employee development and performance.