Available to hire
I’m a design and product leader with two decades of experience crafting human-centered digital experiences that solve complex problems across healthcare, finance, education, and technology. I focus on creating strategy-driven, user-centric products and leading cross-functional teams to deliver meaningful outcomes.
I’m passionate about the positive impact of digital products on people’s lives, and I thrive on turning user insights into design improvements, building scalable design systems, and driving innovation from concept through delivery.
Experience Level
Language
English
Fluent
French
Intermediate
Work Experience
Head of Design at Hilo by Aktiia
June 1, 2024 - PresentLed end-to-end product and brand design for iOS and Android customer experience, set design vision translating company strategy into scalable direction; aligned product, clinical, marketing and commercial teams around a shared vision; championed user needs to drive customer-centric decisions; established design processes, tools and governance to improve quality, speed, and consistency; owned brand stewardship across product and marketing touchpoints; led a complete product rebrand from strategy to execution. Achievements include a 25% MAU increase in six months, delivering a full app rebrand, and integrating a revolutionary blood pressure measurement feature into the apps.
Product Lead at VOQA
August 1, 2023 - May 1, 2024Translated product vision into comprehensive business, software, and operational requirements; aligned stakeholders around the product vision; represented user needs in all product discussions to drive customer-centric decisions; defined efficient processes and tools to establish a unified view of the product and guide development; prioritized product features and wrote user stories.
Lead Product Designer at Swissquote
April 1, 2021 - June 1, 2023Lead product designer on the highly complex retail trading platform product, eTrading. Led design critiques and workshops, driving optimal design solutions. Built and evolved a robust design system. Achievements include promotion to Authorised Officer within 9 months; redesign of the Securities Trading Platform (crypto and FX trading) resulting in a 20% increase in trading volume; cost-saving strategies reducing tech maintenance costs by 50%; showcasing cross-platform trading capabilities across 3 mobile apps and 2 web apps; delivering ESG trading functionality to web and mobile.
Head of Design & Customer Experience at IMD Business School, Executive Education
September 1, 2018 - March 1, 2020Managed a team of 10 designers, product owners, and researchers in Executive Education; delivered a homepage redesign resulting in a 30% increase in onward journeys; revamped design team processes, design principles, and team identity to enhance efficiency and productivity.
Head of Product Design at Elyps SA
January 1, 2018 - September 1, 2018Led product definition and scope for blockchain-enabled banking solutions; drove design across banking and investment products; contributed to funding efforts; left due to funding shortfalls.
Senior Product Designer at YOTI
January 1, 2015 - January 1, 2018Spearheaded the establishment of UX processes and integrated user research into Scrum; achieved a 70% increase in account registrations by optimizing onboarding; delivered exceptional experiences across mobile and external web products.
Freelance Senior Product Designer at Various clients in E-commerce, Publishing & Travel
January 1, 2010 - January 1, 2015Delivered UX design across web apps, iOS and Android for multiple clients, building product-minded experiences across e-commerce, publishing, and travel sectors.
Head of UX at SAS Design, Digital Agency
January 1, 2008 - January 1, 2010Led UX strategy and teams, delivering user-centered designs for agency clients in London.
UX Designer at LBi Digitas, Digital Agency
January 1, 2007 - January 1, 2008Contributed as UX designer on digital projects in London; collaborated with cross-functional teams to deliver high-quality user experiences.
Junior Web Designer / Midweight Web Designer / Assistant Content Manager at E-commerce Comet Plc
January 1, 2004 - January 1, 2007Built foundational web design skills across e-commerce platforms; contributed to content management and publishing workflows.
Volunteering Industry Expert at Apps for Good
January 1, 2016 - PresentVolunteer industry expert contributing to ideation workshops, design critiques, and careers sessions to empower young changemakers.
Publication & Reviewer at Independent
September 1, 2018 - PresentPublished UX and Interaction Design for Mobile and Web guide (Sept 2018); Technical Reviewer for UX Principles (Sept 2021).
Education
BSc Multimedia, Technology & Design at Kent University
January 11, 2030 - February 26, 2026Qualifications
Industry Experience
Healthcare, Financial Services, Education, Professional Services, Retail, Software & Internet
Experience Level
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