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I'm a content designer and strategist who specializes in creating clear, accessible content that helps people find information and complete tasks with ease. I enjoy collaborating with product teams to craft UX copy, information architectures, and content standards that improve user journeys and build trust. Over the past decade I’ve led content design initiatives at Meta, AT&T, Toyota, Hilton, and other organizations, focusing on scalable style guides, usability testing, and measurable improvements in navigation and engagement.…I'm a content designer and strategist who specializes in creating clear, accessible content that helps people find information and complete tasks with ease. I enjoy collaborating with product teams to craft UX copy, information architectures, and content standards that improve user journeys and build trust. Over the past decade I’ve led content design initiatives at Meta, AT&T, Toyota, Hilton, and other organizations, focusing on scalable style guides, usability testing, and measurable improvements in navigation and engagement.

Kathryn A. Green

Content Designer, Content Strategist, Writer, +2

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I'm a content designer and strategist who specializes in creating clear, accessible content that helps people find information and complete tasks with ease. I enjoy collaborating with product teams to craft UX copy, information architectures, and content standards that improve user journeys and build trust. Over the past decade I’ve led content design initiatives at Meta, AT&T, Toyota, Hilton, and other organizations, focusing on scalable style guides, usability testing, and measurable improvements in navigation and engagement.…I'm a content designer and strategist who specializes in creating clear, accessible content that helps people find information and complete tasks with ease. I enjoy collaborating with product teams to craft UX copy, information architectures, and content standards that improve user journeys and build trust. Over the past decade I’ve led content design initiatives at Meta, AT&T, Toyota, Hilton, and other organizations, focusing on scalable style guides, usability testing, and measurable improvements in navigation and engagement.

Available to hire

I’m a content designer and strategist who specializes in creating clear, accessible content that helps people find information and complete tasks with ease. I enjoy collaborating with product teams to craft UX copy, information architectures, and content standards that improve user journeys and build trust.

Over the past decade I’ve led content design initiatives at Meta, AT&T, Toyota, Hilton, and other organizations, focusing on scalable style guides, usability testing, and measurable improvements in navigation and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Designer at Meta

August 1, 2025 - Present

Lead FLEX review to ensure high-quality notifications follow content design standards and best UX before testing; provide updates to engineers, content designers, PMs, and designers; host office hours for feedback; collaborate on content design principles for push and jewel notifications; write strings following universal style guides; track FLEX tickets and update style guides as patterns emerge.

CX Content Strategist at AT&T

March 1, 2022 - March 1, 2025

Developed content strategies across platforms; enhanced wayfinding and conversational design; wrote microcopy for CTAs and reviewed IA; conducted content audits and mapped customer journeys for accessibility; designed and tested UX copy for prototypes leveraging A/B testing and user research.

Content Strategist at Toyota

August 1, 2021 - March 1, 2022

Managed intranet portal content ensuring UX and accessibility best practices; conducted usability testing and content audits; developed and formatted webpages on SharePoint; guided sessions and defined portal strategy; hosted lunch-and-learn sessions for site owners; presented updates at leadership meetings.

Digital Content Manager at DoctorLogic

July 1, 2019 - July 1, 2021

Wrote, researched, and curated SEO content for healthcare professionals and enterprise customers; managed multiple CMS projects; used SEO strategy to drive blog content and top keyword rankings; edited and QA’d content; collaborated with PMs and stakeholders.

Content Coordinator at i5 Web Works

October 1, 2018 - January 1, 2019

Managed copywriters to ensure well-written social media copy for 15 clients; edited and published content across clients’ social channels using Sprout Social.

Content Strategy Specialist (Contract) at Hilton Hotels

August 1, 2018 - August 1, 2019

Co-directed the launch of Context, Hilton’s documentation site; created content standards and workflows; organized training on content workflows; launched site using Agile; defined roles and governance, and maintained documentation.

Content Writer/Project Manager at United Way of Tarrant County

July 1, 2018 - August 1, 2018

Wrote and created new website content, marketing deliverables, and social media. Responded to client requests when editing content to reach target audience. Functioned as project manager for redesign, rewrite, and relaunch of website. Audited old website's content to create content strategy. Researched strategies for driving traffic to non-profit website.

Content Specialist (Contract) at United Way of Tarrant County

July 1, 2018 - August 1, 2018

Content Specialist (Contract) at United Way of Tarrant County. Wrote and created new website content, marketing deliverables, and social media; responded to client requests; acted as project manager for redesign and relaunch of website; audited old website content to create content strategy; researched strategies for driving traffic to nonprofit site.

Content Writer and Project Manager (Contract) at United Way of Tarrant County

July 1, 2018 - August 1, 2018

Wrote and created new website content and marketing deliverables; managed client requests; led redesign and relaunch of website; audited old content; researched traffic-driving strategies.

Instructor at Cedar Valley College

January 1, 2018 - May 1, 2019

Taught writing courses in face-to-face, online, and hybrid settings; developed instructional materials and assignments; evaluated student performance.

Content Specialist at i5 Web Works

October 1, 2015 - January 1, 2019

Created PowerPoint presentations and social media plans for 15+ clients; produced content for multiple platforms including WordPress; managed multiple projects to meet deadlines.

Sales and Marketing Intern at Smithsonian Institution, Folkways Recordings

September 1, 2013 - August 1, 2014

Promoted releases; identified tracks for box set; conducted research; created and maintained social media content; developed digital media strategy across platforms.

Education

M.A. in Technical Communication at University of North Texas

January 11, 2030 - January 1, 2017

B.A. in Anthropology, minor in English at University of North Texas

January 11, 2030 - January 1, 2012

A.A. in Arts at Tarrant County College

January 11, 2030 - January 1, 2010

M.A. in Technical Communication at University of North Texas

January 11, 2030 - January 1, 2017

B.A. in Anthropology, with minor in English at University of North Texas

January 11, 2030 - January 1, 2012

A.A. in Arts at Tarrant County College

January 11, 2030 - January 1, 2010

M.A. in Technical Communication at University of North Texas

January 11, 2030 - January 1, 2017

B.A. in Anthropology, minor in English at University of North Texas

January 11, 2030 - January 1, 2012

A.A. in Arts at Tarrant County College

January 11, 2030 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Telecommunications, Software & Internet, Professional Services, Manufacturing, Other