I'm Katarina Hankova, a strategic and creative Social Media Manager with agency experience delivering high-quality organic social media campaigns across B2B sectors including technology, education and not-for-profit. I specialise in developing content strategies that strengthen brand presence, engage audiences and support wider business objectives, with a strong focus on LinkedIn-led growth and performance-driven storytelling. With a background spanning agency environments and fast-paced client portfolios, I bring a confident, pro-active approach to channel management, content creation and campaign optimization. I’m known for combining strong creative instincts with structure and accountability, ensuring ideas are executed effectively and results are clearly communicated. I am bilingual in Slovak and English (with conversational Spanish) and educated to First Class Honours level. I bring a people-focused mindset, commercial awareness and adaptability to every role. I thrive in collaborative teams, enjoy taking ownership of projects and am motivated by roles where I can make a visible impact. I’m now seeking a mid-level to senior social media role where I can contribute at a strategic level, continue to grow, and help brands achieve meaningful, measurable results.

Katarina Hankova

I'm Katarina Hankova, a strategic and creative Social Media Manager with agency experience delivering high-quality organic social media campaigns across B2B sectors including technology, education and not-for-profit. I specialise in developing content strategies that strengthen brand presence, engage audiences and support wider business objectives, with a strong focus on LinkedIn-led growth and performance-driven storytelling. With a background spanning agency environments and fast-paced client portfolios, I bring a confident, pro-active approach to channel management, content creation and campaign optimization. I’m known for combining strong creative instincts with structure and accountability, ensuring ideas are executed effectively and results are clearly communicated. I am bilingual in Slovak and English (with conversational Spanish) and educated to First Class Honours level. I bring a people-focused mindset, commercial awareness and adaptability to every role. I thrive in collaborative teams, enjoy taking ownership of projects and am motivated by roles where I can make a visible impact. I’m now seeking a mid-level to senior social media role where I can contribute at a strategic level, continue to grow, and help brands achieve meaningful, measurable results.

Available to hire

I’m Katarina Hankova, a strategic and creative Social Media Manager with agency experience delivering high-quality organic social media campaigns across B2B sectors including technology, education and not-for-profit. I specialise in developing content strategies that strengthen brand presence, engage audiences and support wider business objectives, with a strong focus on LinkedIn-led growth and performance-driven storytelling. With a background spanning agency environments and fast-paced client portfolios, I bring a confident, pro-active approach to channel management, content creation and campaign optimization. I’m known for combining strong creative instincts with structure and accountability, ensuring ideas are executed effectively and results are clearly communicated.

I am bilingual in Slovak and English (with conversational Spanish) and educated to First Class Honours level. I bring a people-focused mindset, commercial awareness and adaptability to every role. I thrive in collaborative teams, enjoy taking ownership of projects and am motivated by roles where I can make a visible impact. I’m now seeking a mid-level to senior social media role where I can contribute at a strategic level, continue to grow, and help brands achieve meaningful, measurable results.

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Language

Slovak
Fluent
English
Fluent
Czech
Fluent
Spanish; Castilian
Beginner

Work Experience

Social Media Manager at Definition
June 1, 2025 - January 1, 2026
Led organic social media campaigns for a diverse portfolio of B2B clients across technology, professional services, education and not-for-profit sectors. Developed content strategies to strengthen brand presence, engaged audiences, and drive LinkedIn-led growth with performance-driven storytelling. Managed multi-channel social content, collaborated with internal teams, created on-brand assets using Canva and Adobe tools, and optimized campaigns through analytics and testing.
Social Media Executive at Web Behaviour Specialists Ltd
July 1, 2023 - June 1, 2025
Supported the digital marketing team in planning and executing paid and organic social campaigns across Facebook, Instagram, LinkedIn and X. Conducted tactical execution, performance analysis, responded to comments, and built engaged on-line communities. Produced graphics using Canva, organized tasks in Trello, and contributed to content planning, blogging, and internal marketing activities.
Digital Marketing Intern at Language Professionals Network
February 1, 2023 - August 1, 2023
Supported email marketing campaigns via Mailchimp, updated website content in WordPress with SEO enhancements, and assisted with event promotion via Eventbrite. Helped plan and execute organic social media campaigns across Facebook, Instagram, LinkedIn and Twitter, and created promotional graphics using Canva.
Digital Marketing Intern at Girls in Marketing
September 1, 2023 - Present
Contributed to digital marketing activities for a women-in-marketing community, including content creation, campaign coordination, and engagement across remote channels. Gained hands-on experience in social media management and marketing teamwork.
Business & Marketing Intern at The Grad Society
December 1, 2023 - Present
Assisted with business and marketing initiatives, content creation, and campaign coordination in a remote setup. Supported ongoing marketing activities and event promotion.
Social Media Executive at Web Behavioural Specialists Ltd.
July 1, 2023 - June 30, 2025
Supported paid and organic social campaigns across Facebook, Instagram, LinkedIn and X, including health care industry clients. Assisted with campaign setup, targeting and optimisation to meet client objectives. Contributed to performance analysis and reporting, highlighting opportunities to improve engagement and conversions. Managed community engagement by monitoring and responding to comments and DMs. Oversaw company social channels and supported internal marketing activity. Created engaging content for scheduled posts across multiple channels. Researched trends and platform updates to improve campaign performance. Worked across multiple campaigns and deadlines, strengthening organisation and communication skills.
Digital Marketing Intern at Language Professionals Networking Event
February 1, 2023 - August 1, 2023
Supported email marketing campaigns using Mailchimp, including new newsletter creation and subscriber growth. Updated and maintained website content using WordPress, including SEO-focused updates, interlinking and meta descriptions. Assisted with event planning, promotion and ticketing using Eventbrite. Delivered organic social media promotion across Facebook, Instagram, LinkedIn and Twitter. Created promotional graphics using Canva for social media and website use. Organized tasks and workflows using Trello to ensure timely delivery of content. Produced blog posts and written summaries related to events and industry topics.
Digital Marketing Intern at The Grad Society
December 1, 2023 - Present
Gained knowledge of affiliate marketing and sales funnels; learned how to conduct social media audits and improve content strategy; supported content marketing and audience research activities; developed understanding of KPIs and performance measurement.

Education

Bachelor's Degree in Tourism Management with Language (Spanish) at University of Greenwich
January 1, 2017 - January 1, 2020
Bachelor's degree in Tourism Management with Language (Spanish) - First Class Honours at University of Greenwich
January 1, 2017 - January 1, 2020

Qualifications

Fundamentals of Digital Marketing
December 1, 2022 - February 16, 2026
Digital Marketing
January 1, 2023 - February 16, 2026
Social Media Marketing
January 1, 2023 - February 16, 2026
LinkedIn Marketing Solutions Fundamentals
August 1, 2023 - February 16, 2026
Google Ads Search Certification
January 1, 2024 - February 16, 2026
Google Ads Display Certification
January 1, 2024 - February 16, 2026
Fundamentals of Digital Marketing – Google Digital Garage
December 1, 2022 - March 17, 2026
Digital Marketing – HubSpot Academy
January 1, 2023 - March 17, 2026
Social Media Marketing – HubSpot Academy
January 1, 2023 - March 17, 2026
LinkedIn Marketing Solutions Fundamentals – LinkedIn
August 1, 2023 - March 17, 2026
Google Ads Search Certification – Google Digital Academy
January 1, 2024 - March 17, 2026
Google Ads Display Certification – Google Digital Academy
January 1, 2024 - March 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization