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As an enthusiastic and hard-working digital marketing professional, I'm always looking to make sure no channel is left untouched, webpage left un-optimised and social platform neglected. An analytical and creative hybrid, I am able to come up with new ideas that transcend traditional boundaries, as well as report and act upon the data that drives them. With strengths in email marketing, CRM, social media and copywriting, I enjoy all aspects of managing a brand in the digital space.…As an enthusiastic and hard-working digital marketing professional, I'm always looking to make sure no channel is left untouched, webpage left un-optimised and social platform neglected. An analytical and creative hybrid, I am able to come up with new ideas that transcend traditional boundaries, as well as report and act upon the data that drives them. With strengths in email marketing, CRM, social media and copywriting, I enjoy all aspects of managing a brand in the digital space.

Katharine Ferrier

Digital Marketer, Marketing Strategist, Content Strategist, +2

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As an enthusiastic and hard-working digital marketing professional, I'm always looking to make sure no channel is left untouched, webpage left un-optimised and social platform neglected. An analytical and creative hybrid, I am able to come up with new ideas that transcend traditional boundaries, as well as report and act upon the data that drives them. With strengths in email marketing, CRM, social media and copywriting, I enjoy all aspects of managing a brand in the digital space.…As an enthusiastic and hard-working digital marketing professional, I'm always looking to make sure no channel is left untouched, webpage left un-optimised and social platform neglected. An analytical and creative hybrid, I am able to come up with new ideas that transcend traditional boundaries, as well as report and act upon the data that drives them. With strengths in email marketing, CRM, social media and copywriting, I enjoy all aspects of managing a brand in the digital space.

Available to hire

As an enthusiastic and hard-working digital marketing professional, I’m always looking to make sure no channel is left untouched, webpage left un-optimised and social platform neglected. An analytical and creative hybrid, I am able to come up with new ideas that transcend traditional boundaries, as well as report and act upon the data that drives them. With strengths in email marketing, CRM, social media and copywriting, I enjoy all aspects of managing a brand in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

Spanish; Castilian

Beginner

Work Experience

Head of Marketing at Wake Up Here

October 1, 2024 - January 1, 2026

Responsible for branding and overall marketing strategy, target audience definition, website management, content and merchandising, and working with developers. Owned paid social and SEM strategy and implementation (Meta, Google, Bing), social media strategy and execution, email marketing and CRM management (Blueshift and Constant Contact), marketing budget management, PR and partnership marketing activities, and reporting directly to the Founder.

Digital Marketing Specialist at Freelance / Various Clients

October 1, 2022 - Present

Delivered comprehensive digital marketing services including overall strategy, email marketing strategy, design and implementation, copywriting, social media management, website content management, and graphic design for a range of clients.

E-commerce Manager at Ponant Yacht Cruises & Expeditions

October 1, 2019 - September 1, 2022

Full ownership of all digital marketing activities across the APAC region in collaboration with Marseille HQ. Managed SEA/PPC and SEO activity with external agencies; trained Marketing Coordinator; managed all client and lead data in Salesforce; executed email marketing and automated customer journeys; managed APAC websites; owned APAC social media accounts; produced reports to inform data-driven decisions; led project for procurement and implementation of a new event management system (Cvent) for roadshows; managed digital budget.

Digital Marketing Executive at Flexiski

August 1, 2016 - October 1, 2018

Paid search strategy and implementation; coordinated ski photo & video shoots for brand imagery; copywriting; managed CMS (Drupal) to load and update website; owned all social media accounts (organic and paid) including planning, posting and reporting; coordinated social media content from in-resort staff; responsible for all email marketing activity; graphic design; produced comprehensive weekly, monthly and seasonal reporting; participated in broader marketing activities and trade events; part of a 3-person team launching the new company website.