Available to hire
I’m Katherine Bevan, a comms expert, digital marketer and social media strategist with over seven years of experience working across small businesses, start-ups, and large health care organisations.
I enjoy thinking creatively, collaborating with others, and producing content that really resonates. I love bringing campaigns to life and building strong relationships with teams and brand partners to drive impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Caffeine Bullet
June 1, 2022 - March 1, 2023Developed and implemented a robust social media strategy aligned with Caffeine Bullet’s overall marketing and business objectives, driving engagement and brand awareness. Managed a dynamic content calendar, ensuring timely and relevant posts across all platforms. Created, edited and published visually compelling content across Facebook, Instagram and TikTok to engage and grow the audience. Monitored and responded to comments and messages to maintain professional engagement. Analyzed performance with Meta, Instagram and TikTok analytics and adjusted content to optimise engagement and conversions. Built paid media campaigns and nurtured relationships with content creators and brand partners. Wrote and scheduled a weekly email newsletter and built landing pages to convert traffic from paid ads.
Social Media Manager at NHS South West London Recruitment Hub
June 1, 2022 - March 1, 2023As the lead for recruitment marketing across four NHS trusts in South West London — St George’s, Epsom & St Helier, Kingston, and Croydon — I drove high-impact projects and developed targeted marketing campaigns for a diverse range of clinical and senior leadership roles. Built and managed the Community Engagement Assistant and supported professional development, aligning initiatives with organisational goals. Created and published content for social channels and email campaigns to drive engagement and recruitment outcomes.
Social Media Manager at Bevans Butchers
January 1, 2015 - June 1, 2022Managed social media channels (Facebook, Twitter, Instagram) with a focus on community engagement and interaction. Created diverse content including graphics, reels, blog posts, posters and photos to drive engagement and brand visibility. Maintained a WordPress website with daily updates; oversaw Google My Business; designed and scheduled monthly email newsletters; built and optimised landing pages; tracked performance with analytics; managed paid media campaigns; nurtured relationships with marketing teams and brand partners; remained ahead of social media trends and emerging technologies.
Education
Bachelor's Degree in Business with Marketing (First Class Honours) at University of Greenwich
September 1, 2015 - June 1, 2018Qualifications
Industry Experience
Healthcare, Education, Professional Services, Government, Media & Entertainment, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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