I'm Katherine Lopes, a Social Media Growth Marketer focused on scaling Instagram and TikTok through video-first creative, rapid experimentation (A/B testing), and KPI-led iteration (retention, watch time, saves, shares, engagement). I build repeatable organic growth systems, run community engagement, and translate analytics into clear weekly actions. I thrive in accuracy-sensitive environments thanks to policy compliance and content moderation experience. I enjoy collaborating with creators and brands to turn data into creative experiments that deliver measurable results. Remote-friendly and multi-project experienced, I handle strategy, scripting, editing, and community management, always aiming to fill events, grow audiences, and improve retention.

Katherine Lopes

I'm Katherine Lopes, a Social Media Growth Marketer focused on scaling Instagram and TikTok through video-first creative, rapid experimentation (A/B testing), and KPI-led iteration (retention, watch time, saves, shares, engagement). I build repeatable organic growth systems, run community engagement, and translate analytics into clear weekly actions. I thrive in accuracy-sensitive environments thanks to policy compliance and content moderation experience. I enjoy collaborating with creators and brands to turn data into creative experiments that deliver measurable results. Remote-friendly and multi-project experienced, I handle strategy, scripting, editing, and community management, always aiming to fill events, grow audiences, and improve retention.

Available to hire

I’m Katherine Lopes, a Social Media Growth Marketer focused on scaling Instagram and TikTok through video-first creative, rapid experimentation (A/B testing), and KPI-led iteration (retention, watch time, saves, shares, engagement). I build repeatable organic growth systems, run community engagement, and translate analytics into clear weekly actions. I thrive in accuracy-sensitive environments thanks to policy compliance and content moderation experience.

I enjoy collaborating with creators and brands to turn data into creative experiments that deliver measurable results. Remote-friendly and multi-project experienced, I handle strategy, scripting, editing, and community management, always aiming to fill events, grow audiences, and improve retention.

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Language

Portuguese
Fluent
English
Advanced
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Social Media & Communications Director at Alive Church
January 1, 2023 - July 1, 2025
Led end-to-end social media operations: daily vertical video, carousels, and stories; scheduling and publishing workflows. Ran community engagement systems (comment strategy, moderation guidelines) and hosted 2 live Q&A sessions per week. Built CRM automations in GoHighLevel to convert interest into action. Recruited and trained 27 volunteers; coordinated production processes. Executed campaigns that filled quarterly events to 300 attendees with light paid boosts (~€250 per sprint).
Digital Marketing Consultant (Freelance) at Self-employed / Freelance
January 1, 2023 - Present
Developed Instagram and TikTok growth strategies with platform-native formats (Reels/TikTok), produced and edited high-volume short-form video, scripting, and editing; built weekly KPI readouts (growth, engagement, retention, watch time) and translated insights into actionable optimizations. Implemented outbound campaigns with UTM tracking and collaborated with creators to fill premium coaching events (20 attendees per session, €1,900/day).
Creator & Community Builder at Personal Channels (Instagram & TikTok)
June 1, 2020 - July 1, 2022
Developed educational and storytelling formats; built recurring series and high-engagement community interactions. Designed a 'comments-first' engagement strategy; tested hooks and structure. Results: TikTok 0→100K in 8 months; Instagram 0→40K through high-retention Reels/carousels.
Content Moderator at TELUS International
October 1, 2019 - November 1, 2022
Reviewed high volumes of content daily under strict SLAs while maintaining 96% accuracy; applied platform policies and quality standards; supported analytics deep dives to improve quality and automation processes. Strengthened a compliance-first mindset useful for accuracy-sensitive content and community moderation.

Education

Master in Human Behaviour at University of Jerusalem
January 1, 2019 - January 5, 2026
Theology & Psychology at Christ For The Nations Institute (CFNI)
January 1, 2017 - January 5, 2026
Baccalauréat (Economic & Social Sciences) at Lycée International, São Paulo
January 1, 2012 - January 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet