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I am a curious individual who loves challenges and am highly motivated to try new things and grow my professional skills. I am a collaborative team player with creative thinking, an organized and detail-oriented approach, and a passion for driving results in Sales, Marketing, Communications, and Business Development. My previous experience spans Sales Marketing, Communications, Business Development, Strategy and Operations. I enjoy building partnerships, crafting data-driven campaigns, and turning insights into action to help brands grow.…I am a curious individual who loves challenges and am highly motivated to try new things and grow my professional skills. I am a collaborative team player with creative thinking, an organized and detail-oriented approach, and a passion for driving results in Sales, Marketing, Communications, and Business Development. My previous experience spans Sales Marketing, Communications, Business Development, Strategy and Operations. I enjoy building partnerships, crafting data-driven campaigns, and turning insights into action to help brands grow.

Katherine Elisabeth Napitu

Designer, Brand Designer, Graphic Designer, +2

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I am a curious individual who loves challenges and am highly motivated to try new things and grow my professional skills. I am a collaborative team player with creative thinking, an organized and detail-oriented approach, and a passion for driving results in Sales, Marketing, Communications, and Business Development. My previous experience spans Sales Marketing, Communications, Business Development, Strategy and Operations. I enjoy building partnerships, crafting data-driven campaigns, and turning insights into action to help brands grow.…I am a curious individual who loves challenges and am highly motivated to try new things and grow my professional skills. I am a collaborative team player with creative thinking, an organized and detail-oriented approach, and a passion for driving results in Sales, Marketing, Communications, and Business Development. My previous experience spans Sales Marketing, Communications, Business Development, Strategy and Operations. I enjoy building partnerships, crafting data-driven campaigns, and turning insights into action to help brands grow.

Available to hire

I am a curious individual who loves challenges and am highly motivated to try new things and grow my professional skills. I am a collaborative team player with creative thinking, an organized and detail-oriented approach, and a passion for driving results in Sales, Marketing, Communications, and Business Development.

My previous experience spans Sales Marketing, Communications, Business Development, Strategy and Operations. I enjoy building partnerships, crafting data-driven campaigns, and turning insights into action to help brands grow.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Executive Connection Planning at WPP Media (Mindshare)

August 1, 2024 - October 1, 2025

Led end-to-end media planning and execution for Samsung across digital and traditional channels; Developed audience-led media strategies, managing budgets and channel allocation; Executed integrated full-funnel campaigns across Meta, TikTok, YouTube, Programmatic, and TV; Coordinated cross-functional teams, agencies, and media partners to ensure successful campaign delivery; Tracked and evaluated campaign performance, delivering data-driven insights and optimization recommendations.

Key Account Digital Commerce Intern at Unilever

August 1, 2023 - February 1, 2024

Maintained availability, visibility, and accessibility of Unilever products in 7 TikTok Shop accounts with internal and external teams; Developed product assortment and assisted monthly campaign activities; Built affiliate capability through in-depth market research, relationship management, and performance monitoring; Grew Affiliate Revenue by 2x and contributed 51% uplift from 7 accounts, featuring 87,000+ creators.

E-Commerce FMCG Category Operations Intern at TikTok Shop

October 1, 2022 - August 1, 2023

Assisted 20+ Beauty Key Accounts (L’Oréal Group, Paragon Group, Amore Pacific Group, Tempo Scan Group); Worked closely with internal brand, category/cross-functional teams, and external enablers to boost awareness and accelerate e-commerce growth; Managed brand monthly campaigns, daily operations and troubleshooting; Identified and recommended new collaborative opportunities for merchants.

Creator Merchandise Operations Intern at TikTok Shop

July 1, 2022 - September 1, 2022

Curated products for live streaming from the product pool; Analyzed customer persona and buying preferences to create a suitable product pool; Formulated merchandise strategy by monitoring price competitiveness, product assortment, and stock availability; Negotiated deals with brands and curated SKUs for campaigns and promotions; Analyzed PGC account progress and sales performance for live-stream initiatives.

Growth & Marketing - Digital Sales Representative Intern at Qiscus

December 1, 2021 - June 1, 2022

Generated 300+ MQLs per month; Qualified leads (MQL to SQL) and scheduled meetings; Researched customers, identified decision makers, and nurtured opportunities across the sales funnel.

Business Development Staff at Joka Autotronic

January 1, 2019 - January 1, 2020

Managed sales and 600+ transactions with a 4.7 rating across e-commerce platforms; Researched market opportunities and maintained customer relationships via WhatsApp, Instagram, and YouTube.

External Partnership at 180 Degrees Consulting UNDIP

October 1, 2021 - June 1, 2022

Identified and classified potential clients and partners; Managed databases and portfolios of 3 clients and 30+ partners; Planned and implemented partnership strategies and client engagement; Acted as intermediary between clients and branches.

Officer/Consultant at 180 Degrees Consulting UNDIP

March 1, 2022 - March 1, 2022

Honorable Mention for outstanding consultancy contributions.

Winner at Fateta Business Festival IPB

September 1, 2021 - September 1, 2021

Favorite Winner (acknowledgement for competition performance).