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Hi there! I’m Kathleen McShane, a social media and marketing consultant helping small businesses and creatives build cohesive brand presences online. I partner with clients to develop content strategies, shape brand voice, and grow engagement across Instagram, LinkedIn, and other platforms. I’m comfortable using Canva, CapCut, Adobe Photoshop, Notion, and the Microsoft 365 suite to plan, create, and schedule content. I focus on clear communication, brand consistency, and practical, goal‑driven outputs that support strategy and day‑to‑day operations.…Hi there! I’m Kathleen McShane, a social media and marketing consultant helping small businesses and creatives build cohesive brand presences online. I partner with clients to develop content strategies, shape brand voice, and grow engagement across Instagram, LinkedIn, and other platforms. I’m comfortable using Canva, CapCut, Adobe Photoshop, Notion, and the Microsoft 365 suite to plan, create, and schedule content. I focus on clear communication, brand consistency, and practical, goal‑driven outputs that support strategy and day‑to‑day operations.

Kathleen McShane

Marketing Consultant, Brand Strategist, Content Strategist, +5

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Hi there! I’m Kathleen McShane, a social media and marketing consultant helping small businesses and creatives build cohesive brand presences online. I partner with clients to develop content strategies, shape brand voice, and grow engagement across Instagram, LinkedIn, and other platforms. I’m comfortable using Canva, CapCut, Adobe Photoshop, Notion, and the Microsoft 365 suite to plan, create, and schedule content. I focus on clear communication, brand consistency, and practical, goal‑driven outputs that support strategy and day‑to‑day operations.…Hi there! I’m Kathleen McShane, a social media and marketing consultant helping small businesses and creatives build cohesive brand presences online. I partner with clients to develop content strategies, shape brand voice, and grow engagement across Instagram, LinkedIn, and other platforms. I’m comfortable using Canva, CapCut, Adobe Photoshop, Notion, and the Microsoft 365 suite to plan, create, and schedule content. I focus on clear communication, brand consistency, and practical, goal‑driven outputs that support strategy and day‑to‑day operations.

Available to hire

Hi there! I’m Kathleen McShane, a social media and marketing consultant helping small businesses and creatives build cohesive brand presences online. I partner with clients to develop content strategies, shape brand voice, and grow engagement across Instagram, LinkedIn, and other platforms.

I’m comfortable using Canva, CapCut, Adobe Photoshop, Notion, and the Microsoft 365 suite to plan, create, and schedule content. I focus on clear communication, brand consistency, and practical, goal‑driven outputs that support strategy and day‑to‑day operations.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media & Marketing Consultant at Edith Cowan University

January 1, 2025 - Present

Current freelance role providing social media and marketing consultancy; supports small businesses and creatives with brand management, content strategy, and social media growth.Develops content ideas, plans and schedules posts, builds cohesive brand presence across digital platforms, and manages client communications to deliver polished results.

Senior Sales Assistant at Hopewell Flagship, Karrinyup

February 1, 2023 - November 1, 2024

Delivered high-level customer service on the shop floor, supported daily operations, built customer relationships, and assisted with promotions and product knowledge; contributed to achieving sales targets and maintaining store presentation.

Senior Sales Assistant / Beauty Advisor at North Metropolitan TAFE

February 1, 2023 - November 1, 2024

Supported floor leadership, team coordination, and daily operations. Delivered high-level customer experiences while upholding brand standards. Developed strong communication, problem-solving, and brand representation skills. Delivered personalized beauty consultations aligned with global brand guidelines. Built strong customer relationships through clear communication and trust. Supported visual merchandising and product presentation across the sales floor. Performed point-of-sale and end-of-day tasks with accuracy and attention to detail.

Sales Associate / Beauty Advisor at Sephora Flagship

September 1, 2023 - January 1, 2025

Delivered high-level customer experiences while upholding brand standards. Developed communication, problem-solving, and brand representation skills. Built strong customer relationships through clear communication and trust. Supported visual merchandising and product presentation across the sales floor. Performed point-of-sale and end-of-day tasks with accuracy and attention to detail.