With 15 years experience in digital marketing space, i have worked with GroupM, OMD and Publicis Groupe across multiple agencies and serving multiple clients with different profile across all industries. I have the deep understanding and experience across strategy and execution.

With 15 years experience in digital marketing space, i have worked with GroupM, OMD and Publicis Groupe across multiple agencies and serving multiple clients with different profile across all industries. I have the deep understanding and experience across strategy and execution.

Available to hire

With 15 years experience in digital marketing space, i have worked with GroupM, OMD and Publicis Groupe across multiple agencies and serving multiple clients with different profile across all industries. I have the deep understanding and experience across strategy and execution.

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Language

English
Fluent
Vietnamese
Fluent

Work Experience

Director of Marketing at Maison de Sabré
January 1, 2019 - December 31, 2020
Directed marketing for Maison de Sabré, leading brand strategy, digital campaigns, and cross-channel activations to drive growth and brand presence on Gold Coast.
Remote Digital Marketing Consultant at Periscope Ecommerce
January 1, 2019 - Present
Provided remote digital marketing consulting for ecommerce clients, translating creative into impact across Meta, Google, and programmatic channels to maximize ROAS and customer retention; connected creativity with performance and built scalable strategies.
Senior Programmatic Media Buyer at MediaCom - GroupM
January 1, 2012 - December 31, 2016
Managed end-to-end programmatic media buying across regional campaigns (Singapore) from 2012–2016; executed DSP campaigns (The Trade Desk, Amazon, Teads, Taboola, Outbrain); improved ROAS and cross-channel performance.
Activation Manager at OMD
January 1, 2017 - December 31, 2019
Led activation for Melbourne-based clients, overseeing cross-channel programmatic and social activations; collaborated with leading agencies (Starcom, Zenith, CHEP, OMD) to deliver multi-market campaigns and KPI-driven outcomes.

Education

Bachelor of Business / Marketing & International Business at James Cook University
January 11, 2030 - January 1, 2010
Advanced Diploma of Business at Martin College
January 11, 2030 - January 1, 2008

Qualifications

Meta Blueprint Certification
January 11, 2030 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education