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With 15 years experience in digital marketing space, i have worked with GroupM, OMD and Publicis Groupe across multiple agencies and serving multiple clients with different profile across all industries. I have the deep understanding and experience across strategy and execution.…

Kathy Le

Marketing Strategist, Growth Marketer, Brand Strategist, +3

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With 15 years experience in digital marketing space, i have worked with GroupM, OMD and Publicis Groupe across multiple agencies and serving multiple clients with different profile across all industries. I have the deep understanding and experience across strategy and execution.…

Available to hire

With 15 years experience in digital marketing space, i have worked with GroupM, OMD and Publicis Groupe across multiple agencies and serving multiple clients with different profile across all industries. I have the deep understanding and experience across strategy and execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Director of Marketing at Maison de Sabré

January 1, 2019 - December 31, 2020

Directed marketing for Maison de Sabré, leading brand strategy, digital campaigns, and cross-channel activations to drive growth and brand presence on Gold Coast.

Remote Digital Marketing Consultant at Periscope Ecommerce

January 1, 2019 - Present

Provided remote digital marketing consulting for ecommerce clients, translating creative into impact across Meta, Google, and programmatic channels to maximize ROAS and customer retention; connected creativity with performance and built scalable strategies.

Senior Programmatic Media Buyer at MediaCom - GroupM

January 1, 2012 - December 31, 2016

Managed end-to-end programmatic media buying across regional campaigns (Singapore) from 2012–2016; executed DSP campaigns (The Trade Desk, Amazon, Teads, Taboola, Outbrain); improved ROAS and cross-channel performance.

Activation Manager at OMD

January 1, 2017 - December 31, 2019

Led activation for Melbourne-based clients, overseeing cross-channel programmatic and social activations; collaborated with leading agencies (Starcom, Zenith, CHEP, OMD) to deliver multi-market campaigns and KPI-driven outcomes.