Available to hire
I’m Katie Barrow, a PR and social media professional with 8 years of agency experience delivering high-profile, integrated campaigns across the travel, food & drink, home, retail and sustainability sectors. I’m known for my clear communication, strong media relations and hands-on approach to events, influencer partnerships and ESG storytelling.
I hold a BA (Hons) in Broadcast Journalism from the University of Salford and thrive on turning bold ideas into impactful campaigns, collaborating closely with clients, journalists and creative teams to secure meaningful coverage.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Account Executive at Umpf PR
August 31, 2022 - September 23, 2025Planning and executing PR campaigns and communications strategies; writing and reviewing press releases and reactive commentary; coordinating media requests, competitions, events and interview/feature opportunities; arranging interviews with CEOs and executives; media outreach and product placement; liaising with clients on business updates, impact reports, industry news, and consumer engagement strategies; mentoring junior staff; leading weekly meetings; managing media lists and event logistics.
Junior Account Manager at Umpf PR
September 1, 2022 - PresentPR planning and execution; coordinating media requests and influencer activity; planning and managing press trips; liaising with clients on business updates and impact reporting; monitoring and shaping PR and social campaigns; mentoring junior team members; coordinating with other brands and influencers for campaigns and joint content.
Junior Account Executive at Jaywing
November 30, 2019 - September 23, 2025Liaising with clients to plan and execute PR campaigns; media relations; organizing press trips; managing influencer activity; drafting and distributing press materials; supporting content strategies; planning logistics and events; coordinating with journalists and hotel teams onsite.
Account Executive at Jaywing
June 27, 2021 - September 23, 2025Planning and executing PR campaigns; media relations; organizing press trips; monitoring coverage and reporting; liaising with clients on updates and results; coordinating with journalists and stakeholders; brainstorming and pitching campaign ideas.
Intern at Havas
July 20, 2018 - September 23, 2025Gained exposure to media relations, events and PR planning; assisted with media training; supported planning PR campaigns; contributed to media lists and outreach; gained experience in client liaison.
Junior Account Executive at Jaywing
November 30, 2019 - September 23, 2025Supported account teams on travel, food & drink, and lifestyle clients; liaised with clients to handle media requests, compile press materials, book press trips, and coordinate events; assisted with media events and press materials; supported planning for campaigns and client communications.
Account Executive at Jaywing
June 27, 2021 - September 23, 2025Planned and executed PR campaigns; wrote and reviewed press releases and reactive comments; organised media requests, press packs, events and interviews; arranged CEO/executive interviews and secure media placements; supported influencer outreach and product placement; liaised with clients on business updates, impact reports and industry news.
Senior Account Executive at UMFP PR
August 31, 2022 - September 23, 2025Led PR campaigns and communication strategies, wrote and reviewed press releases, organised press trips, media requests and events; secured influencer activity and product placements; managed relationships with journalists and editors; contributed to client updates and reporting.
Junior Account Manager at UMFP PR
September 1, 2022 - PresentLead account teams to deliver consistent coverage; mentored junior staff with regular catch-ups and training; managed client communications, influencer partnerships, and strategic planning for PR and social campaigns; ensured timely deliverables and media coverage.
Account Manager at Umpf PR
September 25, 2025 - PresentPlan and execute PR campaigns and communication strategies, write and review press releases and reactive comments, organise media requests, competitions, events and interview/feature opportunities, as well as advertising, influencer activity and product placement. Lead account teams, run meetings to report on activity, and provide training and guidance to the business.
Junior Account Manager at Umpf PR
September 24, 2025 - October 6, 2025Progressed through roles focusing on planning and delivering campaigns, media relations, influencer partnerships, and press trips; supported senior team with client updates and impact reporting; managed press invites, schedules, and on-site coordination.
Senior Account Executive at Umpf PR
August 31, 2022 - October 6, 2025Led PR campaigns and client strategies, oversaw media outreach, advised clients on PR and social strategies, and mentored junior staff.
Junior Account Executive at Jaywing
November 30, 2019 - October 6, 2025Link building campaigns for PR coverage, influencer marketing projects, live virtual events planning, and data-informed storytelling.
Account Executive at Jaywing
June 27, 2021 - October 6, 2025Influencer marketing projects, managing talent, event planning, and data-driven storytelling to strengthen coverage and drive engagement.
Intern at Havas
July 20, 2018 - October 6, 2025Coverage monitoring, research tasks, coverage reports, media lists, booking photographers, writing press releases, and supporting PR campaigns; pitched client news to journalists and managed media requests.
Senior Account Executive at Umpf PR
June 28, 2021 - August 31, 2022Led planning and execution of PR campaigns and communication strategies, wrote and reviewed press releases and reactive comments, organised media requests, competitions, events and interview/feature opportunities, as well as advertising, influencer activity and product placement.
Intern at Havas
September 4, 2017 - July 20, 2018Coverage monitoring, research tasks, coverage reports, news roundups, media lists; supported planning PR campaigns; pitched client news to journalists; liaised with clients to handle media requests; assisted with local store openings for Asda, including events and photography.
Junior Account Executive at Jaywing
July 31, 2018 - November 30, 2019Link-building campaigns for PR coverage; influencer marketing projects; organising live virtual events; data research to strengthen stories; internal communications and morale activities.
Account Executive at Jaywing
December 1, 2019 - June 27, 2021Account management; liaised with influencers; planning and execution of campaigns; generating coverage and reports.
Education
BA(Hons) Journalism at University of Salford
September 1, 2014 - June 1, 2017BA(Hons) Journalism Broadcast 2:1 at University of Salford
September 1, 2014 - June 1, 2017BA (Hons) Journalism Broadcast at University of Salford
September 1, 2014 - June 1, 2017Qualifications
BJTC Accredited Course in Multimedia Journalism
September 1, 2014 - August 23, 2017Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Energy & Utilities, Consumer Goods, Transportation & Logistics, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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