I'm a founder and growth operator with over 15 years of experience in the live entertainment industry. I've built brands generating significant revenue and have a passion for leveraging AI tools to innovate and streamline processes in the sector. My journey has equipped me with a diverse skill set that spans performance, marketing, and platform development. I thrive in dynamic environments and love collaborating with talented individuals to create impactful experiences. Over the years, I've successfully managed event budgets, led marketing initiatives, and developed digital strategies while working with high-profile clients. I believe in the power of creativity and technology to transform the entertainment landscape. Whether designing a brand's identity or creating seamless user experiences, my mission is to elevate brands through innovative thinking and strategic execution.

I'm a founder and growth operator with over 15 years of experience in the live entertainment industry. I've built brands generating significant revenue and have a passion for leveraging AI tools to innovate and streamline processes in the sector. My journey has equipped me with a diverse skill set that spans performance, marketing, and platform development. I thrive in dynamic environments and love collaborating with talented individuals to create impactful experiences. Over the years, I've successfully managed event budgets, led marketing initiatives, and developed digital strategies while working with high-profile clients. I believe in the power of creativity and technology to transform the entertainment landscape. Whether designing a brand's identity or creating seamless user experiences, my mission is to elevate brands through innovative thinking and strategic execution.

Available to hire

I’m a founder and growth operator with over 15 years of experience in the live entertainment industry. I’ve built brands generating significant revenue and have a passion for leveraging AI tools to innovate and streamline processes in the sector. My journey has equipped me with a diverse skill set that spans performance, marketing, and platform development. I thrive in dynamic environments and love collaborating with talented individuals to create impactful experiences.

Over the years, I’ve successfully managed event budgets, led marketing initiatives, and developed digital strategies while working with high-profile clients. I believe in the power of creativity and technology to transform the entertainment landscape. Whether designing a brand’s identity or creating seamless user experiences, my mission is to elevate brands through innovative thinking and strategic execution.

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Skills

Experience Level

Expert

Language

Work Experience

Co-Founder at AnyGig.app
January 1, 2026 - Present
Designed and shipped escrow/payment workflows, auto-contracts, and onboarding flows using AI-assisted development with zero traditional dev spend. Led product strategy, SEO, marketing, and partnerships from day one.
Founder at so Kate
November 1, 2025 - Present
SEO-led web design, branding, and digital growth consultancy for female founders, which includes developing brand identities and digital strategies.
Head of Growth & Digital Strategy at Mirror Men & Disco Ball Heads
November 1, 2023 - November 1, 2025
Conceived and developed branding, packages, and partnerships, increasing revenue significantly prior to departure.
Head of Growth & Digital Infrastructure at Ray West Agency / Technically Unique
November 1, 2022 - November 1, 2023
Developed and built 10 entertainment brands from scratch; each generating substantial revenue while implementing high-value SEO strategies.
Freelance Executive Assistant at Vonage (Ericsson)
March 1, 2022 - August 1, 2022
Managed event strategies and budgets while aligning UK events with global marketing programs.
Freelance Events & Content at Various
January 1, 2018 - January 1, 2022
Provided venue sourcing and logistics for multiple corporate events within the UK while also producing long-form content.
Founder & Marketing Director at Portfolio of Luxury Entertainment Brands
January 1, 2009 - January 1, 2017
Founded and operated a series of luxury entertainment brands, managing every aspect from branding to logistics.

Education

A Levels at King Edward's College
January 1, 2006 - January 1, 2006
BTEC Business with Marketing at Halesowen College
January 1, 2006 - January 1, 2008

Qualifications

Base44 Founding Ambassador
March 1, 2026 - May 24, 2026

Industry Experience

Media & Entertainment