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Hi there! I’m Katie Caughill, a marketing and advertising professional driven by crafting compelling brand stories and building genuine connections with clients. I love leading rebrands, designing dynamic content, and using data-driven insights to fuel growth across online channels. I approach every project with curiosity and collaboration, partnering with directors and teams to plan campaigns, manage budgets, and deliver on-brand experiences. From Canva and Adobe Creative Cloud to Google Ads and GA4, I combine creative concepts with measurable results to boost engagement and registrations.…Hi there! I’m Katie Caughill, a marketing and advertising professional driven by crafting compelling brand stories and building genuine connections with clients. I love leading rebrands, designing dynamic content, and using data-driven insights to fuel growth across online channels. I approach every project with curiosity and collaboration, partnering with directors and teams to plan campaigns, manage budgets, and deliver on-brand experiences. From Canva and Adobe Creative Cloud to Google Ads and GA4, I combine creative concepts with measurable results to boost engagement and registrations.

Katie Caughill

Social Media Manager, Brand Designer, Brand Strategist, +2

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Hi there! I’m Katie Caughill, a marketing and advertising professional driven by crafting compelling brand stories and building genuine connections with clients. I love leading rebrands, designing dynamic content, and using data-driven insights to fuel growth across online channels. I approach every project with curiosity and collaboration, partnering with directors and teams to plan campaigns, manage budgets, and deliver on-brand experiences. From Canva and Adobe Creative Cloud to Google Ads and GA4, I combine creative concepts with measurable results to boost engagement and registrations.…Hi there! I’m Katie Caughill, a marketing and advertising professional driven by crafting compelling brand stories and building genuine connections with clients. I love leading rebrands, designing dynamic content, and using data-driven insights to fuel growth across online channels. I approach every project with curiosity and collaboration, partnering with directors and teams to plan campaigns, manage budgets, and deliver on-brand experiences. From Canva and Adobe Creative Cloud to Google Ads and GA4, I combine creative concepts with measurable results to boost engagement and registrations.

Available to hire

Hi there! I’m Katie Caughill, a marketing and advertising professional driven by crafting compelling brand stories and building genuine connections with clients. I love leading rebrands, designing dynamic content, and using data-driven insights to fuel growth across online channels.

I approach every project with curiosity and collaboration, partnering with directors and teams to plan campaigns, manage budgets, and deliver on-brand experiences. From Canva and Adobe Creative Cloud to Google Ads and GA4, I combine creative concepts with measurable results to boost engagement and registrations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

GA4

Intermediate

Work Experience

Head of Brand Marketing / Social Media & Advertising at Winners Day Camps Co.

February 1, 2025 - Present

Directed a full organizational rebrand and modernized visual identity across all platforms. Managed social media campaigns (Instagram, Facebook, Email) that increased engagement and registration inquiries. Designed marketing materials including logos, posters, videos, advertisements and themed content. Collaborated with directors on campaign planning, advertising initiatives and budget management. Gained experience with Canva, Adobe Creative Cloud, Google Ads and GA4.

Operational & Media Marketing / Advertising Assistant at Big Head Winery

September 1, 2024 - July 1, 2025

Supported day-to-day winery operations, guest experience and digital brand presence. Assisted with event management, private tastings and product launches, ensuring polished, on-brand presentation. Contributed to marketing initiatives that increased brand visibility and strengthened community relationships. Maintained organization and workflow to support seamless service delivery. Gained experience with Microsoft Teams and Adobe Creative Cloud.

Brand Marketing / Social Media & Advertising Manager at Wilhelm’s Cafe & Bar

January 1, 2022 - August 1, 2023

Managed and curated cafe’s social media and advertising presence, producing engaging content and campaigns. Analyzed social media and advertising performance metrics and adjusted content strategy to enhance interaction. Coordinated with local vendors and partners to promote collaborative marketing events and community initiatives. Strengthened the cafe's brand identity through consistent digital communication and creative initiatives.