Available to hire
I am Katina Gerdzhikova, a results-driven SEO specialist with 6+ years of experience helping enterprise and SMB clients grow organic visibility in competitive markets.
I excel at technical SEO, content optimization and data analysis, and I leverage AI-powered tools to identify growth opportunities, optimize user engagement and drive measurable revenue.
Experience Level
Expert
Expert
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Language
Bulgarian
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
SEO Specialist at Nasluka
November 1, 2025 - PresentProduce and refine high-value, data-informed content initiatives (including authoritative fishing guides and commercial product content) to establish topical relevance, improve search visibility and drive qualified traffic growth. Integrate AI tools into content planning, research, optimization and performance analysis processes while ensuring high editorial standards and accurate search intent alignment. Conduct comprehensive keyword research, clustering and search intent mapping to support content strategy. Perform on-page SEO audits and implement optimizations across content, metadata, internal linking and site structure. Monitor and analyze website performance using Google Analytics and SEO tools to identify growth opportunities and improve engagement and conversions. Deliver performance reports with actionable insights and strategic recommendations to support traffic growth and revenue generation. Conduct competitor and SERP analysis to identify content gaps and opportunities for
SEO Specialist at Plovdiv, Bulgaria
January 1, 2012 - February 1, 2014Conducted comprehensive site audits, keyword research and search intent mapping to support strategic organic growth initiatives. Performed detailed competitor and SERP analysis to identify content gaps and ranking opportunities. Executed in-depth on-page optimizations across technical elements, content structure and internal linking. Audited and analyzed backlink profiles to strengthen domain authority and mitigate SEO risks. Managed SEO performance for enterprise-level brands across Scandinavian markets, including Expedia, Michelin, Toyota, and Skagen, aligning strategies with regional search behaviors and multilingual considerations. Improved organic visibility and keyword rankings across multiple business verticals, contributing to increased lead generation and revenue growth.
SEO Specialist at SEO Pal
January 1, 2012 - February 1, 2014Conducted site audits, keyword research and search intent mapping to support strategic organic growth initiatives. Performed detailed competitor and SERP analysis to identify content gaps and ranking opportunities. Executed in-depth on-page optimizations across technical elements, content structure and internal linking. Audited and analyzed backlink profiles to strengthen domain authority and mitigate SEO risks. Managed SEO performance for enterprise-level brands across Scandinavian markets, including Expedia, Michelin, Toyota, and Skagen, aligning strategies with regional search behaviors and multilingual considerations. Improved organic visibility and keyword rankings across multiple business verticals, contributing to increased lead generation and revenue growth.
SEO Analyst at Croud
March 1, 2014 - October 1, 2025Conducted comprehensive competitor and keyword research to identify growth opportunities across multiple client accounts. Performed detailed on-page and technical SEO audits, improving crawlability, indexation and overall search performance. Monitored and analyzed website performance using Google Analytics and SEO tools, delivering data-driven insights and strategic recommendations. Developed and presented monthly performance reports outlining key metrics, traffic trends, user engagement and conversion performance. Provided ongoing optimization recommendations focused on priority keywords, content improvements and technical enhancements. Collaborated with cross-functional teams to implement SEO best practices and support long-term organic growth initiatives. Managed SEO activities for enterprise and national brands, including bareMinerals, Michael Page AU/NZ, Regus, Wyndham, Hamilton Island, Bulmers, Derek Rose and others.
Education
Bachelor's degree in Bulgarian and English Language at University of Plovdiv
January 1, 2010 - January 1, 2010Antim I High School at Kazanlak
September 15, 1998 - June 1, 2003Bachelor's Degree in Bulgarian and English Language at University of Plovdiv
January 1, 2010 - February 25, 2026Qualifications
Amazon Sponsored Ads Certificate
January 11, 2030 - February 25, 2026Amazon Ads Retail Certificate
January 11, 2030 - February 25, 2026Google Ads Search Certificate
January 11, 2030 - February 25, 2026Google Ads Display Certificate
January 11, 2030 - February 25, 2026Amazon Sponsored Ads Certificate
January 11, 2030 - February 25, 2026Amazon Ads Retail Certificate
January 11, 2030 - February 25, 2026Google Ads Search Certificate
January 11, 2030 - February 25, 2026Google Ads Display Certificate
January 11, 2030 - February 25, 2026Google Ads Retail Certificate
January 11, 2030 - February 25, 2026Amazon Sponsored Ads Certificate
January 11, 2030 - February 25, 2026Amazon Ads Retail Certificate
January 11, 2030 - February 25, 2026Google Ads Search Certificate
January 11, 2030 - February 25, 2026Google Ads Display Certificate
January 11, 2030 - February 25, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
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Expert
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