I’m Kat Ober, a strategic social leader who believes in audience-first, relevance-driven work. I turn ideas into cultural moments, blending creativity with data to craft resonance that lasts. I’ve sparked trends, earned mainstream media buzz, and helped brands stay ahead by shaping social as a core driver of business. I build teams, frameworks, and workflows that deliver impact at scale — from concept to execution. My approach merges strategy with agility, ensuring campaigns connect with real people across global markets and culture evolves with the brands we serve.…

Kat Ober

I’m Kat Ober, a strategic social leader who believes in audience-first, relevance-driven work. I turn ideas into cultural moments, blending creativity with data to craft resonance that lasts. I’ve sparked trends, earned mainstream media buzz, and helped brands stay ahead by shaping social as a core driver of business. I build teams, frameworks, and workflows that deliver impact at scale — from concept to execution. My approach merges strategy with agility, ensuring campaigns connect with real people across global markets and culture evolves with the brands we serve.…

Available to hire

I’m Kat Ober, a strategic social leader who believes in audience-first, relevance-driven work. I turn ideas into cultural moments, blending creativity with data to craft resonance that lasts. I’ve sparked trends, earned mainstream media buzz, and helped brands stay ahead by shaping social as a core driver of business.

I build teams, frameworks, and workflows that deliver impact at scale — from concept to execution. My approach merges strategy with agility, ensuring campaigns connect with real people across global markets and culture evolves with the brands we serve.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
Italian
Beginner

Work Experience

Senior Strategist – Social at Colart
October 1, 2024 - Present
Leading global social strategy across Colart’s portfolio (Winsor & Newton, Liquitex), driving awareness, engagement, and cultural resonance with audiences. Responsibilities include developing organic + paid social strategies across global markets; advising brand teams on creative briefs, audience positioning, and cultural fit; providing consultancy and thought leadership to global and regional brand and marketing teams; cross-functional partnership with digital, e-commerce, creative, and insights teams; managing stakeholder relationships; building KPI frameworks, influencer engagement, and social commerce pilots; leading and mentoring two direct reports.
Senior Strategist – Social at Colart
October 1, 2024 - Present
Leading global social strategy across Colart’s portfolio (Winsor & Newton, Liquitex), driving awareness, engagement, and cultural resonance with audiences. Develop and implement organic + paid social strategies across global markets; advise brand teams on creative briefs, audience positioning, and cultural fit; provide consultancy to global and regional teams shaping social vision and execution; partner cross-functionally with digital, e-commerce, creative, and insights to align social with business goals; manage stakeholder relationships; build KPI, influencer engagement, and social commerce pilot frameworks; lead and mentor two direct reports.
Head of Social Media at Havas People
August 31, 2024 - October 1, 2025
Led a high-performing team delivering global social strategies that combined awareness, engagement, and cultural resonance for clients in employer branding and consumer sectors. Responsibilities included directing global paid + organic strategies with budgets up to £500k; driving cross-collaboration with creative, brand, and media teams; managing senior stakeholder relationships; mentoring and developing talent; embedding frameworks, RACIs, and scalable delivery processes.
Head of Social Media at Havas People
August 31, 2024 - October 1, 2025
Led a high-performing team of 8+ delivering global social strategies that combined awareness, engagement, and cultural resonance for employer branding and consumer clients. Provided strategic consultancy, directed global paid + organic strategies with budgets up to £500k, collaborated across creative, brand, and media teams, managed senior stakeholder relationships, and implemented scalable delivery processes and frameworks.
Managing Director at Be-Hookd Digital
October 31, 2021 - October 1, 2025
Scaled a pureplay social agency from 3 to 25+ FTEs, delivering culture-first campaigns for entertainment, fashion, and lifestyle brands. Responsibilities included overseeing integrated social, influencer, and content strategies for global clients; developing influencer and creator marketing plans; leading campaign ideation, creative planning, and reporting across earned, owned, and paid media; fostering a trend-responsive internal culture; building dashboards, reporting systems, and client impact summaries.
Managing Director at Be-Hookd Digital
October 31, 2021 - October 1, 2025
Scaled a pureplay social agency from 3 to 25+ FTEs, delivering culture-first campaigns for entertainment, fashion, and lifestyle brands. Oversaw integrated social, influencer, and content strategies; developed influencer and creator marketing across fashion, entertainment, and music; led campaign ideation, planning, and reporting; built an internal culture of trend responsiveness and robust client-facing impact reporting.
Account Manager at Be-Hookd Digital
June 30, 2017 - October 1, 2025
Managed client relationships and campaign executions, coordinating cross-functional teams to deliver integrated social campaigns.
Account Director at Be-Hookd Digital
June 30, 2017 - October 1, 2025
Directed client campaigns, overseeing strategy and delivery across social and influencer initiatives; ensured alignment with brand goals and performance metrics.
Account Manager at Be-Hookd Digital
June 30, 2017 - October 1, 2025
Managed client briefs, influencer partnerships, and social campaign delivery; contributed to strategy and reporting, ensuring alignment with business goals and creative execution.
Account Director at Be-Hookd Digital
June 30, 2017 - October 1, 2025
Directed client relationships and led strategic social campaigns across multiple accounts, overseeing planning, execution, and measurement; collaborated with creative, brand, and media teams to deliver integrated campaigns.
Online PR Officer at Theo PR
December 31, 2014 - October 1, 2025
Managed online public relations activities and contributed to digital storytelling and media outreach.
Online PR Officer at Theo PR
December 31, 2014 - October 1, 2025
Generated press and online PR for clients, contributing to digital presence and media engagement; supported integrated campaigns.
Social Media Coordinator at CYOA Media
August 31, 2014 - October 1, 2025
Supported social media planning and content execution for clients, contributing to strategy and performance reporting.
Social Media Coordinator at CYOA Media
August 31, 2014 - October 1, 2025
Coordinated social campaigns, content calendars, and reporting for entertainment and lifestyle brands; supported client deliverables and optimization through listening and data-informed insights.
Marketing Assistant at Comrades/Waves Vienna Festival
December 31, 2012 - October 1, 2025
Assisted with marketing and communications for the festival, supporting campaigns and event outreach.
Marketing Assistant at Comrades/Waves Vienna Festival
December 31, 2012 - October 1, 2025
Supported marketing activities for festival including promotions, content development, and consumer outreach.

Education

CIM Level 7 Marketing Leadership Programme at Oxford College of Marketing
January 1, 2024 - October 1, 2025
Diploma in Professional Digital Marketing at Oxford College of Marketing
January 1, 2022 - December 31, 2023
New Media, Journalism & Communication at Vienna University
January 1, 2011 - December 31, 2013
Music PR (Summer Course) at Central Saint Martins
January 1, 2012 - October 1, 2025
CIM Level 7 Marketing Leadership Programme at Oxford College of Marketing
January 1, 2024 - October 1, 2025
Diploma in Professional Digital Marketing at Oxford College of Marketing
January 1, 2022 - December 31, 2023
New Media, Journalism & Communication at Vienna University
January 1, 2011 - December 31, 2013
Music PR (Summer Course) at Central Saint Martins
January 1, 2012 - October 1, 2025

Qualifications

CIM Level 7 Marketing Leadership Programme
January 1, 2024 - October 1, 2025
Diploma in Professional Digital Marketing
January 1, 2022 - December 31, 2023

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Education

Skills

Experience Level

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